Thread by @QuinnyPig

What should we do tonight, Twitter?

Here we go.

1. New naming rule; words don't repeat in a name. Systems Manager Session Manager? IoT Things Graph? I'm looking at you.

https://twitter.com/drochetti/status/1356833188694302721?s=20

2. Strongly consider the effectiveness of the current messaging to AWS partners of "yes we'll compete with you but don't worry because we're really really bad at anything above a certain point in the stack."

3. re:Invent will always have a full remote option going forward as a first-class experience. The sheer accessibility was transformative.

4. Backfill my old role as "head of AWS Marketing." Someone really needs to be doing that full time.

I don't pretend to know how to run an ecommerce company / everything store, so there'd be a hard pivot away from some of the more Amazon.com things. Staff perks would fall in line with similar FAANGs for example.

6. "AWS staff want a union? Sure, okay." Then watch my competitors shriek and wither. Once it's not part of Amazon.com what've I really got to lose?

7. The next person who says "machine learning" in a product meeting for a service that isn't ML based gets metaphorically pistol-whipped.

8. A thorough search would reveal that there is more than one page in our monthly calendar, so we'd begin releasing AWS services outside of a 3 week span at the end of the year so customers know what the hell we're building.

9. Average a customer's last X bills, add in some precalculated growth, and add a 15% premium on top of it, and present that to them as a fixed fee predictable offering if they want it.

Everyone will want it.

10. Count carefully, realize that there isn't a hidden 15th Leadership Principle called "Opinions my own," and stop making staff put it in their social media profiles.