Thread by @TaylorLagace

How we scaled Animal House Fitness from 0 to $1M in 4 months through the use of INFLUENCERS (THREAD)

2/ Product seeded 100+ influencers before ramping up any marketing spend (I.e. FB & IG Ads).

3/ A note worth mentioning:

When product seeding, our team doesn’t contract influencers or ask them to post in exchange for product, we look to build genuine relationships with them.

4/ Product seeding enables our team to identify influencers who are authentic lovers of the brand by gauging who organically posts on their own about the products we sent to them- “No Strings Attached”.

5/ Once we sent the product out, we input every influencer’s social handle, that we had product seeded, into an incredibly inexpensive and effective tool called MightyScout.

What’s MightyScout do?!

6/ MightyScout’s biggest value add to our team is its ability to collect all the content that is being organically posted on behalf of the brand in real time.

**See video below of MightyScout**

7/ As seen in the video above, you’re able to download the content that’s posted on behalf of your brand directly from MightyScout’s platform.

8/ Don’t get me wrong, all these free organic posts from influencers are great, but the main value of this content is our ability to redistribute it across the brands own distribution channels- specifically via Facebook & Instagram ads.

9/ Due to product seeding, instead of making a massive upfront investment in a studio shoot or paying influencers in exchange for content, our team was able to get a TON of influencer generated content, FREE of cost, from people who were authentic, product adopters 🔥🔥

10/ Our team launches 10-15 new, unique ads every week on behalf of Animal House Fitness that all come from content that was posted and collected in MightyScout.

11/ All this free content is a testament to the power of product seeding.

I can’t harp on this enough.

12/ As we all know, creative is the #1 key to success, when scaling and optimizing Facebook and Instagram ad performance and our team has never been in need of fresh content due to the strategy laid out above.

13/ This isn’t just some run of the mill Influencer Generated Content that isn’t usable either.

We make sure to seed product to influencers that create GREAT VIDEO content to ensure their assets transition into top performing, FB & IG ads.

**See example ads below**

14/ Raw Reaction Video

15/ Testimonial Video

16/ Use Case Video

17/ Straight Comedy lol

18/ Every week we continue to seed out product and every week a new top performing ad is identified from a fresh batch of creative that was recently launched.

19/ Over four months we’ve generated $1M+ in revenue on the backs of influencer content that is posted organically and then repurposed as FB/IG ads.

21/ Animal House Fitness was named to Shopify’s fastest growing companies in 2020 and they launched in October, which would not have been possible without product seeding.

22/ Now get to seeding!