Thread by @petergyang

🐦 As a creator on Twitter, I've never been more excited for the company's future in the creator economy.

New post and thread below 👇

creatoreconomy.so/p/twitter-crea…

1/ Twitter has long been the platform that gives the most value to creators but captures the least of it.

Many expert creators build their audience on Twitter then send them elsewhere - Substack, Gumroad, etc - to monetize.

2/ With Revue and Spaces, Twitter has the potential to be the full-stack platform for expert creators to:

1. Publish content
2. Grow and own audience
3. Make money

3/ Unlike Substack or Clubhouse, creators will be able to publish and monetize different content types on Twitter:

Tweet
Newsletter
Live audio
Audio clip
Video

4/ Mixing content types can create magical experiences:

1. You publish a long-form post to Twitter
2. Your followers can share any text as a tweet that links back to your post
3. At the end of your post, your followers can sign up for a live audio Spaces Q&A or pay to subscribe

5/ Followers that pay to subscribe to a creator on Twitter can see paid tweets, posts, and Spaces events in their feed. They might even be able to interact with each other in a private feed or group DM.

6/ The real question is...can Twitter execute?

I'm optimistic.

Spaces is a high-quality product and the team is building in public. This is a different company than the one that bought Vine and squandered it.

https://twitter.com/kayvz/status/1354176709679964161?s=20

7/ Sure Spaces needs to ramp faster and Revue's UI isn't as clean as Substack's, but it's easier to fix user experience and monetization than distribution.

8/ If I'm Substack or another company that relies on Twitter for distribution, I'll try to build a follower graph on-platform as soon as possible.

Clubhouse is leading the way in this regard.

9/ I'm excited to see Twitter take flight in the creator economy!

More posts soon now that I have more time to write, subscribe below to be the first to read them:
creatoreconomy.so