π Clubhouse scaled from <1M to 6M registered users in 2 months (source: @bvajresh).
Here's how the app grows through FOMO:
1. FOMO on top creators 2. FOMO on the best content 3. FOMO on invites 4. FOMO on growing audience 5. FOMO on delightful experiences
Quick thread π
1/ FOMO on top creators
Creators like @naval and @pmarca were active on Clubhouse from the beginning. Can't miss creators/content like The Lion King Show and @elonmusk (@GoodTimeShowCH) drove global word of mouth.
2/ FOMO on the best content
When a top creator goes live on Clubhouse, people feel a sense of urgency to tune in because:
1. Clubhouse content is not recorded 2. Clubhouse content is shared on social media in an incomplete state (which piques more interest to tune in)
3/ FOMO on invites
Clubhouse has good reasons to limit invites (e.g., moderation), but it also creates more FOMO.
I see many people asking for invites on social and even paying to get invites (e.g., on /r/clubhouseInvites).
4/ FOMO on growing audience
For creators, Clubhouse is a brand new platform to grow an audience (e.g., a rising tide lifts all boats).
The app also aggressively promotes follows through:
1. Onboarding 2. Notifications 3. Clubs
5/ FOMO on delightful experiences
Finally, in between all the "masters of ____" and "get rich quick" Clubhouse rooms is the delight of discovering an amazing topic or seeing a top creator join the conversation.
Variable rewards cause people to tune in more.
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WallStreetBets changed the world over the past week. Here are 5 lessons on building community from the subreddit:
1. Shared goal 2. Shared leadership 3. Shared identity 4. Shared language 5. It's just fun
Thread ππππ
1/ Shared goal
Like any good story, WSB rallied to defeat a villain that's easy to hate - hedge funds who short struggling companies and the platforms that enable these funds.
Giving the π to these funds is a mission that resonates with every retail investor in the world.
2/ Shared leadership
It may not seem like it but WSB has clear leadership:
1. DeepFuckingValue provides inspiration by sharing his daily $50M GME numbers.
2. Mods keep things clean by removing spammy posts and bots.
3. Tweets from Elon, Chamath, AOC, etc are shared often.