1/ Market the category. Not the product.
“Drop-in” audio is what’s emerging, not necessarily Clubhouse as a product. Don’t get sucked into playing a “better-faster-smarter-cheaper game.”
Be Coke, and never acknowledge Pepsi.
“Drop-in” audio is what’s emerging, not necessarily Clubhouse as a product. Don’t get sucked into playing a “better-faster-smarter-cheaper game.”
Be Coke, and never acknowledge Pepsi.
2/ Allow Discovery of Drop-in audio mid speaker.
Twitter’s unfair advantage here is it’s massive fast-moving community. Being able to discover people speaking (literally mid-sentence), hold down, listen to preview, and decide whether or not to stay/keep listening is powerful.
Twitter’s unfair advantage here is it’s massive fast-moving community. Being able to discover people speaking (literally mid-sentence), hold down, listen to preview, and decide whether or not to stay/keep listening is powerful.
3/ Allow Spaces the option to record & publish to feed.
Some rooms are podcast (or at a minimum, highlight-reel) worthy. Doesn’t have to be default, but Drop-in Podcasts is an interesting niche category that will likely be created it this wave.
Might as well be Twitter.
Some rooms are podcast (or at a minimum, highlight-reel) worthy. Doesn’t have to be default, but Drop-in Podcasts is an interesting niche category that will likely be created it this wave.
Might as well be Twitter.
4/ Open Paid Drop-in Spaces ASAP.
Another niche that will emerge here: the creator economy is clearly moving in this direction. I want the ability to charge $10 to sign up/walk in my Space where I’m sharing X valuable information.
@jack perfect alley-oop for Square!
Another niche that will emerge here: the creator economy is clearly moving in this direction. I want the ability to charge $10 to sign up/walk in my Space where I’m sharing X valuable information.
@jack perfect alley-oop for Square!
5/ + the above, open Boosted Spaces.
I still don’t get why more platforms don’t use Boosts for monetization. Users want it!
Then make it DUMMY PROOF to see: “I spent X boosting my 4pm Paid Space to targeted listeners and Y people converted & attended. ROI = 77%.”
I still don’t get why more platforms don’t use Boosts for monetization. Users want it!
Then make it DUMMY PROOF to see: “I spent X boosting my 4pm Paid Space to targeted listeners and Y people converted & attended. ROI = 77%.”
6/ Mini Newsletter conversion page built-in to Space description.
Make it easy/elegant for creators to provide offers & sign ups for listeners w/o asking them to leave or go anywhere. Connect w/ Revue and capture in-app.
Make it easy/elegant for creators to provide offers & sign ups for listeners w/o asking them to leave or go anywhere. Connect w/ Revue and capture in-app.
7/ Create a new badge for consistent, promising speakers. (I like gold. Would sit nicely next to blue checkmark)
Make this a badge you must earn (obv). Earning this, considering the scale of Twitter, would create a dif hierarchy here than any other platform.
Make this a badge you must earn (obv). Earning this, considering the scale of Twitter, would create a dif hierarchy here than any other platform.
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