Thread by @modestproposal1

This is a very good interview. You may agree in principle with notions of greater privacy, but it's interesting to try and understand what Apple is doing, how self serving it appears to be, and what the ramifications are beyond a pissing match with Facebook.

https://twitter.com/eric_seufert/status/1357329707885350917

This point on the impact on DTC brands and potentially Shopify is interesting. But also, something Ben had written about before, which is that this is just going to drive Facebook, and users, towards shopping on Facebook/instagram.

"I think Apple sees that the App Store has basically become irrelevant as a point of content discovery. It’s basically this kind of frictional, annoying moment between clicking an ad and installing an app"

"Well, right now they [Apple] are just blatantly privileging themselves. They’ve blatantly privileged their own ad network"

This is also by @eric_seufert and worth a read on the same subject

mobiledevmemo.com/apple-privileg…

FB's earnings call:

"this is a platform-wide change... it will impact everyone and... that's going to mitigate it to some extent.. over time, we hope to help businesses by providing more on-site conversion opportunities through initiatives like shops and click to messaging ads"