π Customer validation
1:1 user interviews
Focus groups
Research decks
A/B tests and metrics
All of the above is good, but there's an effective channel that people often miss:
Online community π
1:1 user interviews
Focus groups
Research decks
A/B tests and metrics
All of the above is good, but there's an effective channel that people often miss:
Online community π
1/ An online community lets you involve users in the design process from the very beginning.
You can present ideas, share mock-ups and get feedback before writing a single line of code.
You can present ideas, share mock-ups and get feedback before writing a single line of code.
2/ But an online community is not just for talking about your products.
It lets you talk to users about their lives and deeply immerse yourself in their needs and problems.
This way, you might be able to identify pain points that you didn't even think about.
It lets you talk to users about their lives and deeply immerse yourself in their needs and problems.
This way, you might be able to identify pain points that you didn't even think about.
3/ It's easy to default to A/B tests, stakeholder feedback, or one-off research decks when trying to decide what to build.
With an online community, you always have access to user feedback. I always remind myself that the user is the most important seat at the table.
With an online community, you always have access to user feedback. I always remind myself that the user is the most important seat at the table.
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