πŸ‘€ Customer validation

1:1 user interviews
Focus groups
Research decks
A/B tests and metrics

All of the above is good, but there's an effective channel that people often miss:

Online community πŸ‘‡
1/ An online community lets you involve users in the design process from the very beginning.

You can present ideas, share mock-ups and get feedback before writing a single line of code.
2/ But an online community is not just for talking about your products.

It lets you talk to users about their lives and deeply immerse yourself in their needs and problems.

This way, you might be able to identify pain points that you didn't even think about.
3/ It's easy to default to A/B tests, stakeholder feedback, or one-off research decks when trying to decide what to build.

With an online community, you always have access to user feedback. I always remind myself that the user is the most important seat at the table.

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More from @petergyang

7 Feb
Let's say we build decentralized Twitter - where no single entity can come between you and your audience.

What will we do about the spread of hate speech, misinformation, and personal attacks?
Started thinking about this after listening to @kevinrose on @APompliano's podcast:

In some ways, Reddit is a good case study:

1. Each subreddit has its own rules
2. Reddit also has platform level rules
3. Reddit will step in to ban a community if they feel that #2 is violated (e.g., /r/TheDonald)

With real decentralization, there is no step 2 or 3. πŸ€”
Read 4 tweets
5 Feb
πŸ“ˆ The single best analogy that I've heard for growing a platform and community from scratch is from Alex Zhu at Bytedance.

Thread πŸ‘‡ Image
1/ Building a community is like discovering a new land.

Let's say you just discovered America and you want people from Europe to migrate to your country.

How?
2/ Europe is very developed, but in America, there's no population and no economy.

Yet Europe isn't all sunshine and roses.
Read 9 tweets
4 Feb
πŸŽ™ Clubhouse scaled from <1M to 6M registered users in 2 months (source: @bvajresh).

Here's how the app grows through FOMO:

1. FOMO on top creators
2. FOMO on the best content
3. FOMO on invites
4. FOMO on growing audience
5. FOMO on delightful experiences

Quick thread πŸ‘‡
1/ FOMO on top creators

Creators like @naval and @pmarca were active on Clubhouse from the beginning. Can't miss creators/content like The Lion King Show and @elonmusk (@GoodTimeShowCH) drove global word of mouth.
2/ FOMO on the best content

When a top creator goes live on Clubhouse, people feel a sense of urgency to tune in because:

1. Clubhouse content is not recorded
2. Clubhouse content is shared on social media in an incomplete state (which piques more interest to tune in)
Read 6 tweets
3 Feb
🐦 As a creator on Twitter, I've never been more excited for the company's future in the creator economy.

New post and thread below πŸ‘‡

creatoreconomy.so/p/twitter-crea…
1/ Twitter has long been the platform that gives the most value to creators but captures the least of it.

Many expert creators build their audience on Twitter then send them elsewhere - Substack, Gumroad, etc - to monetize.
2/ With Revue and Spaces, Twitter has the potential to be the full-stack platform for expert creators to:

1. Publish content
2. Grow and own audience
3. Make money
Read 10 tweets
1 Feb
Live-tweeting @elonmusk's appearance in @GoodTimeShowCH's Clubhouse room.

Starting now πŸš€πŸ‘‡
Elon: Can you let in Vlad from Robinhood? 🀯
When are we going to get to Mars?

Elon: We have a decent shot of doing that in about 5 years. Earth and Mars sync up every 26 months...I figure 5 1/2 years.
Read 63 tweets
30 Jan
WallStreetBets changed the world over the past week. Here are 5 lessons on building community from the subreddit:

1. Shared goal
2. Shared leadership
3. Shared identity
4. Shared language
5. It's just fun

Thread πŸ‘‡πŸš€πŸš€πŸš€
1/ Shared goal

Like any good story, WSB rallied to defeat a villain that's easy to hate - hedge funds who short struggling companies and the platforms that enable these funds.

Giving the πŸ–• to these funds is a mission that resonates with every retail investor in the world. Image
2/ Shared leadership

It may not seem like it but WSB has clear leadership:

1. DeepFuckingValue provides inspiration by sharing his daily $50M GME numbers.

2. Mods keep things clean by removing spammy posts and bots.

3. Tweets from Elon, Chamath, AOC, etc are shared often. Image
Read 6 tweets

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