Perhaps the #1 mistake I see startups make after $1m ARR is hiring a VP of Sales that is good ...
But not good for >their< startup. A mismatch.
And revenue then goes down, not up.
Here’s a 5 part test to make sure that doesn’t happen: 👇🏼
#1. Your VP of Sales should have lots of experience selling at your average ACV.
A great VP of Sales that has mainly sold $100k deals just isn’t going to make it at a $5k ACV start-up … no matter how strong they otherwise are.
Whatever your target ACV is for next year, that should be the #1 area your VP of Sales hire is good at.
Being good at a certain deal size also means you know how to manage the velocity, the pipeline, the opportunities needs, the hiring needs, etc. for that type of sale.
Okta is one of the more interesting Cloud / SaaS leaders, growing from its early roots as one of several Cloud identity vendors, to break-out leader today
It's now approaching $1B in ARR, growing a stunning 43% (!) ... and even accelerating!
5 Interesting Learnings:
#1. Still growing 43% at Almost $1B in ARR.
This really is a stunning growth rate, even faster than Slack, Zendesk, Hubspot & more at $1B in ARR.
It shows the size and scale of Cloud continues to just shock us.
#2. NRR at 123% -- And Going Up.
Okta's NRR is a solid 123%, and is actually the highest it has been since IPO, and up from 118% a year ago.
So, no, NRR doesn't have to come down as you scale. Not at all.
The #1 hiring mistake founders make after $1M ARR:
A manager instead of a VP of Marketing
A manager instead of a VP of Product
A manager instead of a VP of Customer Success
A player-coach instead of a true VP of Sales
A product manager for now, not a VP of Engineering
First, the junior hire costs >more<
They aren't accretive. They don't pay for themselves. They don't generate more leads. Close more deals. Ship more features.
A true VP is accretive.
Second, you get burned out
A true VP takes 80%-100% of the function off your plate
On Wednesday, we had SaaStr University: Spring Semester and I led a convo with @kyleporter@SalesLoft on the learnings to the journey from SDR app ... to Unicorn
My Top 5 Learnings from the convo:
#1. Kyle sat with 30+ prospects and customers in the early days, literally next to them.
Many of the early competitors really didn’t understand the needs of SDRs and sales teams enough.
Do you do enough of this?
#2. Salesloft sees platforms that do most of what 1 customer wants, in 1 core vendor, as the future.
We’re seeing more and more of this. But also, more innovation. If nothing else, it raises the bar to break out for new niche vendors.