Nir Eyal Profile picture
16 Feb, 9 tweets, 1 min read
1/ What really prompts you to compulsively look at your phone, or scroll a social media feed?
2/ If you think about it for a second, you’ll realize the trigger isn’t just what’s on your phone but also what’s on your mind.
3/ Our behaviors are not only triggered by external triggers, like pings, dings, and rings, but also by internal triggers like feeling bored, lonely, anxious, or stressed.
4/ Whether the distraction is too much booze, news, or food, the root cause is the same: a desire to escape emotional discomfort.

It’s called an internal trigger, and when we understand the source of our need for psychological escape, we can do something about it.
5/ Here are three ways to deal with those internal triggers 👇
6/ Identify the feeling or thought behind your urge: When you find yourself on the brink of distraction, find the internal trigger that is prompting you to do so.
7/ Write it down: Keeping a log of distractions will help you link behaviors with their internal triggers. The better you become at noticing the thoughts and feelings that precede certain behaviors, the better you will become at managing them.
8/ Explore the sensation: Do you get butterflies in your stomach? A tightening in your chest? Stay with that feeling before following your impulse.
9/ The more we can understand about our internal triggers, the better we can manage them.

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More from @nireyal

13 Jan
1/ Let's talk about what makes for great leadership...
2/ But first, we have to define a term: psychological safety.

Psychological safety is the belief that one will not be punished or humiliated for speaking up with ideas, questions, concerns, or mistakes.
3/ Great leaders understand that fostering psychological safety is imperative to building a culture where employees are motivated to do their best work.

Here are some ways to do that⬇️
Read 9 tweets
10 Dec 20
1/ Here’s a quick breakdown of something tech companies can do to help us manage digital distraction without making their products suck!
2/ People often talk about having companies ban certain features that keep us engaged, like infinite scroll or “streaks."
3/ But instead of losing the features that make platforms fun, we should require social networks to implement Use and Abuse policies — systems designed to protect people who are vulnerable.

Tech companies should identify users who want to stop using their products, then help!
Read 10 tweets
23 Oct 20
1/ I've been a startup founder twice now. 

And to tell you the honest truth...it isn't a fun job 😅

It's stressful, draining, and when it's unclear whose responsibility something is, it's yours.
2/ Now that I've moved into a role as an investor, one thing I tell startup founders is this: CEOs only have one job -- prioritize.

CEOs are professional prioritizers.

Everything else is detail.

Which brings me to the main issue I find with startup founders.
3/ It's not that they aren't smart or dedicated or capable of performing at a high level, it's that they make no time in their day for their key responsibility of prioritizing.
Read 6 tweets
31 Aug 20
1/ How do we create habit-forming products?

It starts by understanding what drives our actions 👇
2/ @bjfogg at @stanford developed a model showing that in order to initiate any and all behaviors, a product needs three things.
3/ The user must have sufficient motivation: Why are they using the product?

The user must have the ability to complete the desired action: How easy is it to use the product?

A trigger must be present to activate the behavior: Is there a substantial call to action?
Read 4 tweets
25 Aug 20
1/ How can we motivate people to make healthy decisions and be more productive?

Before we answer that, we have to know the difference between extrinsic and intrinsic motivation.
2/ Extrinsic motivation relies upon factors outside ourselves, such as the approval of others, to provide an incentive for action.

Examples of extrinsic motivators include the pursuit of money, social status, praise, food, material wealth, or fame.
3/ Here’s where things get interesting.

Studies reveal that high stakes rewards, like cash bonuses, can hinder cognitive capacity because they shift our focus away from the task and onto the outcome.

We can become preoccupied with rewards instead of just doing the work.
Read 7 tweets

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