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Feb 23, 2021 15 tweets 4 min read Read on X
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The next goal is to establish your credibility as an expert on the service(s) you want to render. It gives you a chance to demonstrate that you know what you’re talking about or doing for the customer.
This leads to the final task your BAIT has to
perform, which is…

Setting the buyer up for your more expensive services.
Here’s an example of one kind of BAIT, leading into a more expensive service.

Let’s say you were offering a $5 gig, saying…
“I will write 300 words of SEO article”.
You write the article, use free site, like keywordtool.io, google trends, and seositecheckup.com for the article. This is you over delivering for your client.

Then after delivering the job, you tell your client you can help them with competitor research or a
Listicle article of 1000 words, all fully optimized for Google. This establishes you as an expert in that industry and tells your client you really know what you are saying. What happens if they accept your competitor research or 1000-word article offer?

THE CORE OFFER!
YOUR CORE OFFER

Your core offer is your “Bread and Butter” deal. It’s the sweet spot where you’re happy with the time you (or your employee) spend on the task for the money you get in return. For me, this is typically in the $37 to $97 range, but everybody is different. Your
Price may be higher or lower. Again, this should take you very little time to deliver OR it can be something that you teach someone else to do for you.

Don't forget I said this is the best thread you will ever read on Twitter this year but you didn't ask me why $37 or $97?
Why the odd number? Why not $30 or $90? The human brain remembers odd number than even number. According to a study conducted in the early 1900s by JCPenney, prices that end in odd numbers create a sense of urgency. Buyers think dey are getting a steal when they buy at that price
Moreover, customers see it as being honest with your pricing since the price is so specific. You can also use this for your brick and mortar business. It's an old-school marketing strategy used by the big guys including Amazon and Aliexpress.
Now that you have understood the psychology behind this pricing, can we continue?

Still unsure? Re-read it. This time gently while sipping your 5Alive

Got it now? Great....

The Premium Package:
These are the bigger ticket items, the ones that are actually worth your time
to do, or which require your special expertise to perform. I would typically price these in the $197 to $1997 range. You don’t necessarily expect them to come along every day, but when they do it’s a nice chunk of change. They are life-safer. They can pay for your yearly rent
So, an example of 3 gigs which work together in your fiverr pricing packages might be…“Write you 300 seo article” for $5… then “Give you a detailed market/competitor analysis” for $97 and finally “Write your entire website content” for $997.

Of course, there can be as many
layers in between those price points as you want, just remember that YOU should only spend large amounts of your time delivering on “Premium Package” gigs. Everything above that in the package should either be something you did once and sell over and over again or you
can train
someone else to handle it for you.

Let me stress this here
Your gigs should be clearly defined, value-driven, result-oriented, and set them up to retain you as their chosen freelancer.

You’ll notice that all the gigs that I listed above are straightforward and to the point.
Each of them targets one service, and they aren’t vague about the
product that will be received.

Don't complicate things for yourself. Help your buyers make smart and quick buying decision on fiverr. Some of your customers are super busy, they are looking for sellers they
Can hire on the spot.

CREATING YOUR FIVERR GIG
Before creating your gig, take a look at what the established freelancers are currently doing.

My friend, listen here.

Listen and follow me

Go to fiverr.com, if you click on explore the marketplace, you will see

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More from @omoalhajaabiola

Aug 8
Want to stop sounding like every other freelancer sliding into DMs?
Stop pitching. Start a conversation.👇

(Real outreach case study + screenshots. watch how I go from “hey” to a $2k trial)

One of the people in the cold emailing masterclass asked this question yesterday, below is my response
People often ask “How do I start a convo with a potential client and actually position myself as an expert?”

This thread provides a brief overview and explain the exact tactics I used (psychology included).
Step 1: Open with genuine interest (the “liking” move)

Lead with a specific compliment or curiosity about their work, not a pitch. People comply more with those they like and who praise them

Tactic:
- name something specific you liked
- ask a low-effort question (e.g., “who’s handling your articles?”).

Small, friendly acts increase the chance of a reply

Why that works?

✅ Sincere praise triggers liking and asking a simple question triggers the foot-in-the-door dynamic

✅ small commitments (a quick answer) increase the chance of bigger commitments later. That’s why your first message should be about them, not you.Image
Read 10 tweets
Apr 28
Below is a 12-month roadmap (approximately 52 weeks) for someone unfamiliar with the industry to learn the skills needed to become a climate risk analyst (oil and gas, shipping and maritime and construction). The plan assumes a commitment of 10–15 hours per week, broken into weekly topics with clear goals. It covers climate science, risk assessment, industry knowledge, and soft skills.

Ideal for those studying geography, geology, petroleum engineering, energy economics, pol science, and public administration

Roadmap Overview

- Months 1–3 (Weeks 1–12): Build foundational knowledge of climate science, sustainability frameworks, and basic data skills.
- Months 4–6 (Weeks 13–24): Dive into climate models, risk assessment techniques, and industry-specific knowledge (Oil & Gas, shipping, supply chains).
- Months 7–9 (Weeks 25–36): Focus on practical application, reporting skills, and collaboration/project management.
- Months 10–12 (Weeks 37–52): Deepen expertise, work on a capstone project, and prepare for real-world application.

Months 1–3: Foundations (Weeks 1–12)
Goal: Understand climate change, sustainability frameworks (TCFD, CSRD), and basic data analysis.

- Week 1: Introduction to Climate Change
- Topics: Basics of climate change (greenhouse gases, global warming, physical risks like sea level rise, storms, heat stress).
- Resources: Coursera’s "Climate Change: The Science and Global Impact" (first module, ~3 hours); IPCC Summary for Policymakers (ipcc.ch, ~2 hours).
- Task: Write a 1-page summary of key climate risks.
- Week 2: Climate Risk Fundamentals
- Topics: What are physical climate risks? Chronic vs. acute risks.
- Resources: Climate Risk Toolkit by Climate Bonds Initiative (free, ~3 hours); UNEP FI’s "Climate Risk 101" (free webinar, ~1 hour).
- Task: List 5 chronic and 5 acute climate risks with examples.

- Week 3: Introduction to TCFD
- Topics: Overview of TCFD framework (governance, strategy, risk management, metrics/targets).
- Resources: TCFD Knowledge Hub (tcfdhub. org, ~4 hours); TCFD’s 2021 Implementation Guide (free PDF, skim ~2 hours).
- Task: Summarize the 4 pillars of TCFD in your own words.

- Week 4: Introduction to CSRD and ESRS
- Topics: What is CSRD? Basics of ESRS 1 (climate-related disclosures).
- Resources: European Commission CSRD overview (ec.europa. eu, ~2 hours); Deloitte’s CSRD Guide (free PDF, ~2 hours).
- Task: Create a 1-page cheat sheet on CSRD requirements.

- Week 5: Basics of ESG Principles
- Topics: What is ESG? How does it relate to climate risk?
- Resources: UN PRI Academy’s free ESG intro course (~3 hours); McKinsey’s "What is ESG?" article (~1 hour).
- Task: Identify how ESG applies to an Oil & Gas company.
Week 6: Introduction to Data Analysis
- Topics: Basics of data analysis with Excel (sorting, filtering, basic charts).
- Resources: Excel for Beginners on LinkedIn Learning (~4 hours); YouTube tutorials (~2 hours).
- Task: Create a simple chart using sample climate data (e.g., temperature trends).

- Week 7: Introduction to Python for Data Analysis
- Topics: Python basics (variables, lists, basic functions).
- Resources: Codecademy’s Python 3 Course (free tier, ~5 hours).
- Task: Write a simple Python script to calculate average temperature from a list.

- Week 8: Python for Data Analysis (Part 2)
- Topics: Intro to Pandas library (loading data, basic analysis).
- Resources: DataCamp’s "Introduction to Pandas" (free intro, ~4 hours).
- Task: Load a climate dataset (e.g., from NASA Earth Data) and calculate basic stats.

- Week 9: Climate Scenarios (1.5°C, 2–3°C, 4°C)
- Topics: What are climate scenarios? Why are they used?
- Resources: IPCC’s AR6 Scenarios FAQ (ipcc. ch, ~2 hours); Climate Analytics’ scenario explainer (~1 hour).
- Task: Summarize the impacts of 1.5°C vs. 4°C warming.

- Week 10: Climate Data Sources
- Topics: Explore open climate data (NASA Earth Data, World Bank Climate Data).
- Resources: NASA Earth Data tutorial (~2 hours); World Bank Climate Data Platform (~2 hours).
- Task: Download a dataset (e.g., sea level rise) and describe its contents.
Read 8 tweets
May 2, 2024
HOW TO LAND YOUR FIRST WHALES CLIENT ON TUESDAY

If you are hoping for a complicated, jazzy, “cutting edge” formula for attracting high ticket clients in the next 5 days…

… I’m afraid you’ll be sorely disappointed with what you’re about to read

Because it is simple. Simple to do. A 4-year old babe can do this. Follow this
This simple formula for client getting requires zero cost.  You don’t need a website or Facebook page or a portfolio.

If you can copy and paste a few emails, you could potentially get clients using this method. But don’t be turned off by its simplicity. It’s just 3 steps. Like most things in life, it works because it is simple.
Lastly, I must warn you of what is guaranteed to happen when you finish reading this short report.

There will be a moment of excitement where you say, “I can totally do this!” (which you can). Following that your mind will start looking for reasons not to do it. Specifically, fear will attempt to take hold of you and give you 100 reasons why this won’t work for you in particular
Read 11 tweets
Apr 15, 2024
How to Land your dream role using LinkedIn

(Tried and tested)
Go to your LinkedIn app, tap the search bar and type Founder AND “We are hiring”.

This prompt combines two powerful LinkedIn Boolean search

- Founder: tells LinkedIn to return profiles of people with Founder in their title

- AND: this is a powerful Boolean search. It simply tells LinkedIn to combine Founder with anything that follows

- “We are hiring”: noticed how I wrapped this with double quotations? It means only returns profiles with “we are hiring”. It’s different from we are hiring (without double quotations).

Check the attached screenshotImage
Before you continue, don’t forget to register on if you are looking for remote roles in the UK, USA, and Canada

And you can monetize your social media presence through

In the screenshot, I already filtered my result by location. In this case, I selected the US ( I actually recommend countries like Estonia, Norway, KSA, and Australia). Click enter and you have profiles of founders that are currently hiring

Now this is where it gets more interestingfeedcoyote.com
influenzit.com
Read 4 tweets
Mar 13, 2024
If you are seeing this tweet congratulations, as it's time to understand @Upwork algorithms

Course Title: Understanding Upwork's algorithm and ranking your profile

I'll try to make this as simple as possible. Kindly retweet, so others can learn.
If you have been struggling with landing clients, scaling your freelance business or rank your profile on upwork, this thread is for you

The first thing to understand is how the platform works. Fortunately, @Upwork has done the hard work for you. Understanding how upwork
connects talents and opportunities is important to start and scale your freelance career.

Upwork has (what I think is the best explanation) a video on this on their YouTube channel

Check it here
Read 8 tweets
Feb 9, 2024
Complete roadmap for Mobile app and User testing (including free learning resources)
1. Understand the Basics: Start by learning the fundamentals of software testing, including different testing types, testing methodologies, and testing levels.

2. Learn Mobile App Basics: Familiarize yourself with mobile app development concepts, platforms (iOS, Android), and popular development frameworks.

3. Study Testing Tools: Explore various testing tools specific to mobile app testing, such as Appium, XCTest, Espresso, and UI Automator.

4. Learn Usability Testing Principles: Understand the principles of usability testing, including user-centered design, user personas, and usability metrics.

5. Explore Usability Testing Techniques: Dive into different usability testing techniques like user interviews, surveys, heuristic evaluation, and think-aloud protocol.

6. Practice with Real Apps: Start practicing mobile app testing on real-world applications. You can begin with simple apps and gradually move to more complex ones.

7. Learn Test Automation: Gain knowledge of test automation frameworks for mobile apps, such as Selenium, Calabash, and Robot Framework.

8. Experiment with Usability Testing Tools: Experiment with usability testing tools like UsabilityHub, UserTesting, and Optimal Workshop to conduct remote usability tests.

9. Stay Updated: Keep yourself updated with the latest trends, tools, and technologies in mobile app testing and usability testing by following blogs, forums, and industry experts.

Learning resources 👇👇
Mobile App Testing:
Fundamentals:

- Google Mobile Testing Guide: (Android-specific, but covers general principles)

- Appium Documentation: (Open-source framework for automating mobile app testing)

Free Tools:

- MonkeyTalk: (Visual scripting tool for automating basic tests)

- Kobiton: (Free plan for limited manual and automated testing)

- Firebase Test Lab: (Limited free tier for running tests on real devices)

- DevTools for Mobile Browsers: (Inspect and debug web views within apps)softwaretestinghelp.com/android-app-te…
appium.io
amazon.com/Adventures-Mak…
kobiton.com
firebase.google.com/docs/test-lab
developer.chrome.com/docs/devtools/…
Read 6 tweets

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