We’ve shared a lot of growth tactics.
Of all of them, here are the 8 you must remember.
THREAD: On email marketing, CRO, ads, and more 👇
Of all of them, here are the 8 you must remember.
THREAD: On email marketing, CRO, ads, and more 👇
Inactive contacts on your email list bring down email deliverability.
So consider cleaning your email list quarterly:
1. Find contacts who've been inactive for 3+ months
2. Try a win-back campaign: Send them an email. Allow them to click a button to remain on your list
(1/2)
So consider cleaning your email list quarterly:
1. Find contacts who've been inactive for 3+ months
2. Try a win-back campaign: Send them an email. Allow them to click a button to remain on your list
(1/2)
(2/2)
3. Remove all the inactive contacts who don't click
Then test to see if you get higher open rates and CTRs:
These send positive signals to Google, which should improve your deliverability over the long run—your emails land in more inboxes & fewer spam folders.
3. Remove all the inactive contacts who don't click
Then test to see if you get higher open rates and CTRs:
These send positive signals to Google, which should improve your deliverability over the long run—your emails land in more inboxes & fewer spam folders.
Lots of startups inadvertently force users to make too many decisions on their pages. Users tire and bounce.
Simple fix: Reduce decisions/page to increase conversion
• Only include *critical* links in your navbar
• Limit the types of CTAs you use
• Use lots of negative space
Simple fix: Reduce decisions/page to increase conversion
• Only include *critical* links in your navbar
• Limit the types of CTAs you use
• Use lots of negative space
...Check out Duolingo's landing page:
• The ONLY link in the nav allows users to choose their language
• One CTA (get started)
• Plenty of negative space
Users aren't distracted by unnecessary decisions. If they're interested in Duolingo, they click the CTA.
• The ONLY link in the nav allows users to choose their language
• One CTA (get started)
• Plenty of negative space
Users aren't distracted by unnecessary decisions. If they're interested in Duolingo, they click the CTA.
How to boost referrals
• Customers refer more when they can easily visualize *who* to refer. Add copy like "Choose 2 friends that like X"
• Limit the referral program's timeframe
• Customers value greater access to your product > a little cash. Eg Dropbox offers extra GBs > $
• Customers refer more when they can easily visualize *who* to refer. Add copy like "Choose 2 friends that like X"
• Limit the referral program's timeframe
• Customers value greater access to your product > a little cash. Eg Dropbox offers extra GBs > $
Don't judge email performance solely on open rate.
Open rate = time of day + email subject + PAST PERFORMANCE
I.e. If your past emails have been good, people will more likely open future ones...
Open rate = time of day + email subject + PAST PERFORMANCE
I.e. If your past emails have been good, people will more likely open future ones...
...Instead, look at email click-through (CTR) and click-to-open rates (CTOR).
• CTR: The % of people who open your email and click. Indicates overall interest in your content.
• CTOR: The % of people who click after opening. Indicates how appealing your copy/design/CTAs are.
• CTR: The % of people who open your email and click. Indicates overall interest in your content.
• CTOR: The % of people who click after opening. Indicates how appealing your copy/design/CTAs are.
In our experience with SaaS, ads made using screen recordings outperform other video ads.
How to make them great:
• Explain why your product is awesome within the first 5 secs.
• Demo the most valuable parts of your product.
• Use closed captioning.
• Keep videos under 45s.
How to make them great:
• Explain why your product is awesome within the first 5 secs.
• Demo the most valuable parts of your product.
• Use closed captioning.
• Keep videos under 45s.
If you're using popups, don't show the same one to every user.
Show a different one at each stage of the funnel:
• First timers: Show a discount/giveaway/gated content
• Returning users: Show subscriber-only discounts
• Customers: Show new products & a "welcome back" message
Show a different one at each stage of the funnel:
• First timers: Show a discount/giveaway/gated content
• Returning users: Show subscriber-only discounts
• Customers: Show new products & a "welcome back" message
Quick tactic to find low-competition SEO keywords: Use Reddit.
• Find a relevant subreddit
• Use a tool like Ahrefs to find the keywords that the subreddit ranks for
• Use the words in your headers, titles, & copy
You might even outrank the original subreddit in time.
• Find a relevant subreddit
• Use a tool like Ahrefs to find the keywords that the subreddit ranks for
• Use the words in your headers, titles, & copy
You might even outrank the original subreddit in time.
And we save our best insights for our newsletter.
Get bi-weekly growth tactics here: demandcurve.com/newsletter
Get bi-weekly growth tactics here: demandcurve.com/newsletter
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