We’ve shared a lot of growth tactics.

Of all of them, here are the 8 you must remember.

THREAD: On email marketing, CRO, ads, and more 👇
Inactive contacts on your email list bring down email deliverability.

So consider cleaning your email list quarterly:

1. Find contacts who've been inactive for 3+ months
2. Try a win-back campaign: Send them an email. Allow them to click a button to remain on your list

(1/2)
(2/2)

3. Remove all the inactive contacts who don't click

Then test to see if you get higher open rates and CTRs:

These send positive signals to Google, which should improve your deliverability over the long run—your emails land in more inboxes & fewer spam folders.
Lots of startups inadvertently force users to make too many decisions on their pages. Users tire and bounce.

Simple fix: Reduce decisions/page to increase conversion

• Only include *critical* links in your navbar
• Limit the types of CTAs you use
• Use lots of negative space
...Check out Duolingo's landing page:

• The ONLY link in the nav allows users to choose their language
• One CTA (get started)
• Plenty of negative space

Users aren't distracted by unnecessary decisions. If they're interested in Duolingo, they click the CTA.
How to boost referrals

• Customers refer more when they can easily visualize *who* to refer. Add copy like "Choose 2 friends that like X"
• Limit the referral program's timeframe
• Customers value greater access to your product > a little cash. Eg Dropbox offers extra GBs > $
Don't judge email performance solely on open rate.

Open rate = time of day + email subject + PAST PERFORMANCE

I.e. If your past emails have been good, people will more likely open future ones...
...Instead, look at email click-through (CTR) and click-to-open rates (CTOR).

• CTR: The % of people who open your email and click. Indicates overall interest in your content.
• CTOR: The % of people who click after opening. Indicates how appealing your copy/design/CTAs are.
In our experience with SaaS, ads made using screen recordings outperform other video ads.

How to make them great:

• Explain why your product is awesome within the first 5 secs.
• Demo the most valuable parts of your product.
• Use closed captioning.
• Keep videos under 45s.
If you're using popups, don't show the same one to every user.

Show a different one at each stage of the funnel:

• First timers: Show a discount/giveaway/gated content
• Returning users: Show subscriber-only discounts
• Customers: Show new products & a "welcome back" message
Quick tactic to find low-competition SEO keywords: Use Reddit.

• Find a relevant subreddit
• Use a tool like Ahrefs to find the keywords that the subreddit ranks for
• Use the words in your headers, titles, & copy

You might even outrank the original subreddit in time.
For more insights, follow us @growthtactics

We share new growth tactics 1-2x per week.
And we save our best insights for our newsletter.

Get bi-weekly growth tactics here: demandcurve.com/newsletter

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More from @GrowthTactics

19 Feb
THREAD: How to make ads that get clicks.

(For Facebook and Instagram)

You'll learn:

• How to write ads for your audience
• Frameworks for messaging
• How to design ads
Copy & creative.

Copy = Text that is carefully crafted for a specific outcome.

Creative = Term for multimedia, such as images and videos.

Together, they determine the click-through rate (CTR) of your ads—a 25% difference in CTR can make or break paid acquisition.
Know your audience before creating ads.

The Ladder of Product Awareness (LPA) illustrates how aware and in-need an audience is for your product.

Focus on writing appealing copy to those higher up on the ladder, since it requires less time and energy to convert these people.
Read 23 tweets
16 Feb
THREAD: How to grow your startup through referrals, and word of mouth.

(Actionable tactics from working with 400+ startups)
Here's the truth: Your startup most likely won't make a video and go viral like Dollar Shave Club.

So instead of trying to "go viral," focus on acquiring customers through fans who already love your product.
There are 3 ways to grow through your current customers:

1. Product-led growth: Your product is built for sharing.

2. Word of mouth: Users proactively recommend your product to friends.

3. Referrals: You create an incentivized reward program.

Let's dive into each 👇
Read 16 tweets
12 Feb
THREAD: How to get users to use your app 👇

Most SaaS apps lose 95% of new users within 90 days. That's insane.

They tend to lose those users during onboarding—when a first impression is made.

Here's how to avoid this.
After reading this thread, you'll know how to welcome users into your product in a way that motivates them into being lifelong customers.
Here's the 80/20 on onboarding:

Start by visualizing your user's journey toward experiencing value from your product—this is the reason users sought you out.

Then:

• Identify the obstacles that come up along the way
• Address those obstacles in your onboarding flow
Read 15 tweets
9 Feb
THREAD: 10 significant lies you've been told about marketing:

On email marketing, ads, and referrals.
"Send a welcome email immediately after signup"

Don't. People will reflexively discard it as spam.

Instead, delay your welcome email by 15-45 mins.

The delay removes the subscriber's mental connection between signup —> your email, bypassing the reflex to ignore.

More opens.
"Only highlight your best product reviews"

Imperfect reviews can generate MORE sales than 5-star ones.

When a review weighs cons versus pros yet concludes the product was worth purchasing anyway, people see it's authentic & REAL.

So don't bury slightly negative reviews.
Read 13 tweets
2 Feb
THREAD: How to improve your startup's conversion rate through A/B testing.

We've consolidated learnings from running 1000s of A/B tests for companies like Segment, Microsoft, and Tovala.
A/B testing = the science of testing changes to see if they improve conversion.

This thread covers:

1. Deciding what to A/B test
2. Prioritizing valuable tests
3. Tracking and recording your results
Testing makes or breaks growth.

We've worked with companies that were failing to convert their traffic.

But after three months of landing page A/B testing, they got traction.

The key: They continuously made their messaging more clear and their offer more compelling
Read 20 tweets
28 Jan
THREAD: Learn exactly how to grow your startup through cold emailing.

We've sent thousands of emails for our clients. Here are our top learnings:
Why cold email? It's the lifeblood for some early-stage startups.

Save cash: Trade time for early sales—cash flow to get off the ground.

Targeting: Personalized messages to the *exact* people you want to reach.

Access: Most decision-makers still manage their own email inboxes.
Cold emailing is usually most profitable for B2B companies.

BUT cold email is often the best way for ALL startups to build early traction, not ads or hacks.

The truth: Most cold emails aren't great.

But there is a way to get people to respond and buy from you.
Read 17 tweets

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