Thread by @malavwarke

Intent-based keywords and pages @zapier

Growth Hacking Thread Day 47👇

#GrowthHacking #MarketingTwitter #GrowthMarketing #startups #products #100DaysofGrowth

1/ What's more than articles for SEO? It's intent-based keywords and their related pages. They tend to perform better than normal blog articles that doesn't mean you shouldn't do the article I'm suggesting also include an intent-based strategy in your SEO.

2/ So what exactly is this? Let's say you are searching to connect your Gmail to airtable or any other integrations than the first thing that shows up will be the zapier URLs to help you integrate. This doesn't seem enough on a single URL but on a macro level it has a huge impact

3/ continuing our earlier example then the top results shows this URL zapier.com/apps/airtable/…

4/ there can be multiple ways and multiple features between Gmail and Airtable which can be connected with each other so Zapier has created subpages on even those low tail intent keywords

5/ like "Add new Gmail emails that match searches to Airtable as records
" zapier.com/apps/airtable/…

6/ Thus there is a page for the connection between and then multiple sub-pages under that connection for each feature and thus it goes on, on a single connection, it might not feel impactful but on macro-level this becomes huge

7/ Zapier has more than 3000 apps to be connected each app can be connected with each other and moreover, the keywords can be reversed as well means there will be a page for Gmail to Airtable and also a page for Airtable to Gmail thus more impact

8/ Thus they can have 3000*3000 pages for each unique intent and now for these unique intent-based keywords they rank for thousands of page on the google search and let's not forget their subpages.

9/ It's a long process definitely not an easy come method it takes months or years to rank on google but once these is set then pretty much your acquisition cost becomes zero as you get a ton of organic traffic.

10/ another example would be @canva which also ranks for many intent-based keywords.

11/ Below are some other threads that I have written in a similar space

12/

https://twitter.com/malavwarke/status/1350770519440646144

13/

https://twitter.com/malavwarke/status/1352315410604060673

14/

https://twitter.com/malavwarke/status/1355577654611750912

15/

https://twitter.com/malavwarke/status/1358394187767402498

16/ Let me know if I have missed something or you would like to add & also use this thread to share other tactics on intent-based keywords and pages & see you guys in the next one till then happy hacking:)

17/ Previous Day 46 Growth Hack down here

https://twitter.com/malavwarke/status/1364191397436301316