Thread by @RealNaijaGuy

How do you create content that moves people from just consuming your content to sliding in the DM to become your clients?

I'll share two simple but powerful methods:

1. Use the Pepper-Water approach.

Talk about an obvious pain they are having.

This sounds simple right? But not many people do it.

Have you ever eaten a meal that had an insane amount of pepper?

Remember how ferociously gulped down cups of water?

This is what you do here.

Simply talk about a major headache they are having and don't try to be flamboyant with words (like I just did with flamboyant).

Keep it simple. Hammer on everyday headache they are having.

Humans may have complicated taste, but deep down we're simple

2. Share testimonies.

One testimonial can get you 10 clients.

If you have helped one person solve the pain, talk about it. Share the story.

It sounds simple, but it works effectively.

Remember, you don't need to be a certified expert.

As long as you have the answer or solution to their problem & you can deliver results, don't hold back.

But then, getting them to slide into the DM is one thing.

Getting them to pay you is a discussion for another thread