Do I get this right that the current state of Google et al's TURTLEDOVE/FLEDGE proposal would lead to browsers putting users into myriads of 'interest groups', still allowing advertisers, publishers and third-party adtech companies to almost act 1:1 on specific user behavior?
...as long as 100 users behave similarly, which is not a really tough restriction. Almost no remarketing/etc campaign addresses less than 100 potential targets.

Fledge:
github.com/WICG/turtledov…

Turtledove:
github.com/WICG/turtledov…
I didn't have the time to follow the developments :/

Generally, I feel like Google and a few other players are working on this fundamental effort to preserve/perpetuate a web economy based on behavioral advertising without any relevant participation of non-industry stakeholders.
My understanding is that Chrome would:

1) put users into general clusters with similar 'interests' based on federated learning:
github.com/WICG/floc

2) replace everything advertisers, marketers and adtech firms now use 'audiences' for with the stuff I was discussing above
3) preserve different ways to measure whether people are acting how marketers want them to act and who gets paid for it. No behavioral advertising without 'conversion measurement' and 'attribution':
github.com/WICG/conversio…
github.com/csharrison/agg…
4) implement a distributed 'privacy-preserving' fraud prevention panopticon to make sure marketers only spend on commercially valuable users:
github.com/WICG/trust-tok…

(yes detecting invalid traffic is necessary on the web, but reducing ad fraud should not be in the center of it)
5) make everyone login into the browser
I welcome the (possible) death of individual-level digital profiling based on third-party cookies and ubiquitous personal data leakage across companies and contexts.

However.
First, as this will increase platform power even more, policymakers must ban Google et al from further exploiting data only they have access in several ways.

Second, I'm guess Google will a) keep tracking alive as long as possible, also on mobile b) further weaken its proposals.
c) based on my understanding, it will in many ways perpetuate how personalization for profit affects individuals, groups and society, from Kafkaesque experiences to systemic discrimination to behavioral feedback loops to manipulation to perpetuating a broken web economy at large.
Anyway, the large-scale misuse of individual-level data must vanish from the ecosystem, so I welcome approaches that go that way. Don't listen to ppl who say this is already done. It's not.

On top of that, there are additional challenges.

In any case, Google must be broken up.
To return to my initial question, if the below 'use case' would be possible, how is this not just personal data processing as defined in the GDPR, regardless of whether it is stored in the client and regardless of whether third parties get granular data?
github.com/WICG/turtledov…

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More from @WolfieChristl

26 Feb
Cashier Watch Status: High Risk
Prior Exceptions: 3

Oracle's panoptic "Retail XBRi Loss Prevention" system constantly monitors cashiers and provides a ranked list of "high-risk" workers to "identify suspicious trends, transactions, and other data anomalies" #corporatepolice
And the best thing is you can use the *same* data from POS systems and other sources to also monitor performance! #crosspurpose

...by integrating Oracle's "Retail XBRi Loss Prevention" system with Oracle's "XBRi Sales and Productivity" system.
oracle.com/industries/ret…
This is also great.

Appriss "Secure Store" promises to "uncover employee outlier behavior" for fraud and theft prevention but also to "improve efficiencies at the point-of-sale" by decreasing "sales reducing activities (SRAs)", as they call it.
apprissretail.com/solutions/secu…
Read 4 tweets
25 Feb
"it was only in late April 2018 — weeks before the regulation came into force — that Amazon created a dedicated team in the information-security department to address the [GDPR]"

Bombshell report, and the above is only a side note (yet didn't expect that) politico.eu/article/data-a…
Such a low-hanging fruit for EU regulators! 🤖

However. politico.eu/article/luxemb…
“If you wanted to do a 'right to be forgotten,' it would be next to impossible for Amazon to identify all of the places where your data resides within their system”

“Amazon has grown so fast, it doesn't know what it owns … They don't know where their data is at ..."

😮
Read 5 tweets
23 Feb
A year ago, we first learned that data on the movements of millions secretly harvested from apps is not just exploited by myriads of shady data firms but even bought by FBI/DEA/DHS and the US military.

Best summary of what we know and what has to be done: vox.com/recode/2227840…
By @SaraMorrison /w @seanodiggity & Senator @RonWyden

I told her:

"The mobile app economy became a cesspool of data exploitation. The only way to fix this is to finally enforce data protection law in the EU, and to introduce strong legislation in the US and in other regions"
And:

“Location data brokers use many ways to source data from apps. They can make apps embed their data collection code, harvest it from the bidstream in digital advertising, source it directly from app vendors, or just buy it from other data brokers”

Google won't stop this.
Read 6 tweets
22 Feb
Prebid rather than TTD becoming a (joint) data controller for email and profile data on hundreds of millions?
I mean even the adtech trade press writes they have 'control' of it.

That being said, I still don't get how adtech shops, marketers and publishers can believe they'll get away with replacing cookie IDs with identifiers based on EMAIL ADDRESSES. This is so cynical and broken.
"With SharedID, cookie syncing becomes unnecessary as every party in the ecosystem will utilize the same shared identifier"

Also, SharedID. And 'Publisher Common ID', a 'widely used first-party identifier' that can end up in the bidstream.
prebid.org/product-suite/…
Read 5 tweets
17 Feb
Whatever you think about large publishers or the Australian legislative, Facebook blocking news content is an unprecedented abuse of power.

As a utility-scale platform, this is like a declaration of war on democracy and public debate.
about.fb.com/news/2021/02/c…
Read 10 tweets
15 Feb
FB has access to massive personal information about its users. But this is not the whole story.

"We rely on data signals from user activity on websites and services we do not control"

This disclosure in FB's SEC filing explains a lot:
sec.gov/ix?doc=/Archiv…

HT @PrivacyMatters
First, the "GDPR, ePrivacy Directive, and CCPA, have impacted, and we expect will continue to impact, our ability to use such signals in our ad products".

Second, Apple/Google already do or may soon "limit the ability of application developers to collect and use these signals".
This is why Facebook is fighting browsers like Safari and Firefox introducing tracking protections and Apple's restrictions on mobile app tracking so hard.

And this is why Facebook has been fighting the GDPR, its enforcement and similar laws for years, and still does.
Read 8 tweets

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