Elon Musk a genius. Not a tech genius but a PR genius. Everything he claims, he can do is either a refurbished concept, a failed concept or a concept that’s in the future. But where he really excels is, in marketing himself. He will Outjob Jobs in creating a cultish following.
Meet the Reva, India’s first electric car, its first model released in 2001. Electronic cars have been around for a long time. Musk markets his overpriced EVs as if he invented them. Musk isn’t even the founder of Tesla, he joined one year after the company was founded. Image
Musk markets himself as Tony Stark. Cool guy in a suit working in a high tech lab working on some cool gadget that will save the planet. Most of the people who worship him are millennials purely because he keeps opposing existing ideas while inventing nothing new.
I started hating Musk after he came to Thailand with a stupid looking, submarine to rescue youth soccer team trapped in a Thai cave. Authorities turned him down as his idea was ridiculous. British diver Vernon Unsworth called him the same. Vernon saved the kids. Musk got the PR.
But arrogant Musk called Vernon a “pedo” got sued for defamation. Musk arrived with a team of suits and ripped Vernon’s lawyers. Musk won. More PR. Thai kids were long forgotten. And this is just one stunt. Like I said he will Outjob Jobs.

More on non-techie PR Guru Musk later.

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More from @TheAtulMishra

2 Mar
The Red Swastika on the bonnet gleamed proudly.

He was a proud owner of a cute hatchback. He had spent Rs. 8 Lakh for the top variant of the car and another 40K more to give it the accessories it deserved.

“Are Pandit Ji, aap 51 Rs hi le lo na”, he said again.
The ageing Panditji, with a big Vaishnav Teeka on his forehead finished pouring the “jal” near the car from his Tamra-Patra. The process of pleasing the Isht, Gram and Kul Devta was complete.

“Yajman, nayi nayi gaadi khareedi hai, Brahman ko bhi prasann kar do”, he replied.
The man smiled proudly, he was a proud Hindu. He couldn’t help but wonder how beautiful Hinduism is.

“We don’t even discriminate between living and non living things. And every machine is Vishwakarma for us. “, he thought

I’ll use this line on Twitter, he muttered to himself.
Read 11 tweets
25 Feb
Narendra Modi Stadium and clueless bhakts (A thread).

Remember that Bandhgala suit, that had PM Modi’s name embroidered all over it. Liberals called PM Modi a narcissist, and Modi Bhakts quickly shifted to back-foot. The suit was gifted to PM Modi and he auctioned it for lakhs.
The suit or the auctioning of it were not the take aways from this incident. Bhakts’ almost immediate shifting to back-foot was the net take away from the incident. It was probably for the first time that fans of PM Modi showed how easy it was to shame them into submission.
Most RWs feel the urge to please everyone. Their generous usage of the word “but” is a proof of it.

Okay demonetisation was bad but...
GST caused issues but...
Modi ji may not be the best but...

Sorry “but”, when you’re issuing contradictory statements, you’re pleasing no one.
Read 12 tweets
10 Feb
Mamata Banerjee: Hamba Hamba ramba ramba kamba kamba dumba dumba bumba bumba Kamba Kamba

PM Modi should provide best possible treatment for Mamata Didi after winning Bengal.
Could it be logorrhoea? Logorrhoea also known as press speech, is a communication disorder that causes excessive wordiness and repetitiveness, which can cause incoherency. Didi must seek immediate medical help and I am not being sarcastic here.
I think it started with the famous Joi Bisnu Mata video where she went on to chant the names of every Hindu god/goddess that she knew about. She was doing it to prove that she is more Hindu than PM Modi.

Read 5 tweets
8 Feb
I have seen people shyly confessing that they are fans of PM Modi especially in their “faith diverse” friends/colleagues group. I have seen Modi fans abjectly surrendering even when the “other” folks would go to any lengths to defame him. This is what gives them narrative control
You tell your truth or someone else will say it for you. Being vocal on social media is one thing and being vocal in real life is another. I have corrected cab drivers, co-passengers in trains with facts and data or have reduced them to their bare hateful selves at the very least
You stand for a politician. You stand for an ideology. Stand. Don’t cede your ground to your belligerent and more vocal ideological foes. Don’t back out to “avoid confrontations”. Those who back out of righteous confrontations are run over. Take the narrative control back.
Read 5 tweets
7 Feb
So how dangerous is Joe Biden for India?

Short answer - very.

For long answer follow the thread:
About Trump first:

Donald Trump had made India the foundation stone of his “Indo-Pacific” policy which the democrats have again started calling “Asia Pacific”. Trump and PM Modi shared great personal rapport and both went the extra mile for each other.
Trump openly supported Hindus, talked in Hindi, attended a predominantly Hindu gathering first in Houston then in Motera, and openly criticised Islamic terrorism, an emotive issues for Hindus. It was just the push Hindus in America needed.
Read 21 tweets
5 Feb
Thanks for liking this tweet thread so much. My inbox and mailbox got flooded with congratulatory messages. Some people also asked me to re-post the tweet in Hindi so that it reaches far and wide.

I think that's a great idea. So here it is :-)
ग्रेटा, मिआ और रिहाना एक अदृश्य शत्रु के वित्तपोषित प्रतिनिधि मात्र हैं जबकि वह अदृश्य शत्रु स्वयं वित्तपोषित नहीं है। इसकी शत्रुता इसके भय से उत्पन्न होती है। भय एक जागृत भारत का, भय प्राचीनकाल के भारतवर्ष का।

अब मैं इस सिद्धांत का विवरण करता हूँ।

चलिये गुप्तवंश की अवधि में चलते हैं। भव्य भवनों और राजपथों से भरे और जन-कलरव से गुंजायमान एक से बढ़कर एक विशाल जनपद हैं। लोग धार्मिक हैं और विधि व्यवधान का अक्षरशः पालन करते हैं, राजकोष प्रचुर सम्पदा से युक्त है।

वहीं पश्चिम पूरी तरह से अराजकता में लिप्त है।
Read 24 tweets

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