Elon Musk a genius. Not a tech genius but a PR genius. Everything he claims, he can do is either a refurbished concept, a failed concept or a concept that’s in the future. But where he really excels is, in marketing himself. He will Outjob Jobs in creating a cultish following.
Meet the Reva, India’s first electric car, its first model released in 2001. Electronic cars have been around for a long time. Musk markets his overpriced EVs as if he invented them. Musk isn’t even the founder of Tesla, he joined one year after the company was founded. 
Musk markets himself as Tony Stark. Cool guy in a suit working in a high tech lab working on some cool gadget that will save the planet. Most of the people who worship him are millennials purely because he keeps opposing existing ideas while inventing nothing new.
I started hating Musk after he came to Thailand with a stupid looking, submarine to rescue youth soccer team trapped in a Thai cave. Authorities turned him down as his idea was ridiculous. British diver Vernon Unsworth called him the same. Vernon saved the kids. Musk got the PR.
But arrogant Musk called Vernon a “pedo” got sued for defamation. Musk arrived with a team of suits and ripped Vernon’s lawyers. Musk won. More PR. Thai kids were long forgotten. And this is just one stunt. Like I said he will Outjob Jobs.
More on non-techie PR Guru Musk later.
More on non-techie PR Guru Musk later.
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