1/ The future of advertising is “Fast-Vertising.”
A term that's been deemed primarily by @vancinityreynolds refers to creating and distributing ads very quickly while they still intersect with culture and relevancy.
Here's how to hack virality with fast-vertising 🧵
A term that's been deemed primarily by @vancinityreynolds refers to creating and distributing ads very quickly while they still intersect with culture and relevancy.
Here's how to hack virality with fast-vertising 🧵
2/ Let's first understand the timeline for traditional advertising.
Traditional advertising in nature could take on average 8-12 weeks to develop.
That means from idea to execution takes very long, resulting in neglecting moments that you could hack culture.
Traditional advertising in nature could take on average 8-12 weeks to develop.
That means from idea to execution takes very long, resulting in neglecting moments that you could hack culture.
3/ In essence there is so much time and strategy going into the future, that companies forget about what's happening in the present day.
They neglect intersecting their brands into the moments people are already driving attn towards.
Fast-Vertising is the complete opposite.
They neglect intersecting their brands into the moments people are already driving attn towards.
Fast-Vertising is the complete opposite.
4/ Instead, when there are big moments in culture, Fast-Vertising turns to create content around these big moments, therefore, inserting themselves into the conversation.
Meanwhile, traditional advertising tries to start the conversation -- Fast-Vertising joins the conversation.
Meanwhile, traditional advertising tries to start the conversation -- Fast-Vertising joins the conversation.
5/ Ryan Reynolds has been the king of this 👑
He's proved it time after time using fast-vertising as his main method to hack virality for Aviation Gin, Mint Mobile, and Match.
A simple Google Trends search will show how well it works.
He's proved it time after time using fast-vertising as his main method to hack virality for Aviation Gin, Mint Mobile, and Match.
A simple Google Trends search will show how well it works.
6/ Aviation Gin
Peloton released an ad that got ripped for being sexist and it went viral for all the wrong reasons.
Reynolds and his team created a comic sequel to the Peloton ad using the same actress in 72-hours!
FROM IDEA TO VIRALITY IN 72 HOURS!
Start convo < Join Convo
Peloton released an ad that got ripped for being sexist and it went viral for all the wrong reasons.
Reynolds and his team created a comic sequel to the Peloton ad using the same actress in 72-hours!
FROM IDEA TO VIRALITY IN 72 HOURS!
Start convo < Join Convo
7/ Match
The whole world was ready for a hellish 2020 to be over.
To join the conversation Reynolds created a "Match Made In Hell" where Satan finally meets his soulmate.
A girl named 2020.
The 2-part ad highlighting their love story garnished 8m+ views.
The whole world was ready for a hellish 2020 to be over.
To join the conversation Reynolds created a "Match Made In Hell" where Satan finally meets his soulmate.
A girl named 2020.
The 2-part ad highlighting their love story garnished 8m+ views.
8/ Mint Mobile
Last month a story was published about a Bitcoin holder who lost his password to his crypto wallet worth over $250m+.
In response, Reynolds ripped off a Bitcoin DocuMintary about a "savvy investor" who also lost his password.
It went VIRAL.
Last month a story was published about a Bitcoin holder who lost his password to his crypto wallet worth over $250m+.
In response, Reynolds ripped off a Bitcoin DocuMintary about a "savvy investor" who also lost his password.
It went VIRAL.
9/ Here's how you can mimic the success:
1. Idea to execution needs to be fast
2. Story needs to be based around cultural moment
3. Focus on creative that joins the conversation
4. Aim for content that travels
Let's break it down piece by piece.
1. Idea to execution needs to be fast
2. Story needs to be based around cultural moment
3. Focus on creative that joins the conversation
4. Aim for content that travels
Let's break it down piece by piece.
10/ Idea to execution needs to be fast
Gaining attention where attention already lies is what matters here.
This means from idea to distribution has to be fast.
In this case, it's better to be in the convo than miss it.
Gaining attention where attention already lies is what matters here.
This means from idea to distribution has to be fast.
In this case, it's better to be in the convo than miss it.
11/ Story needs to be based around cultural moment
The common denominator in all these videos is that the story being told is relevant to headlines circulating different platforms at that time.
So, If millions of people are talking about "x" don't go create an ad about "z."
The common denominator in all these videos is that the story being told is relevant to headlines circulating different platforms at that time.
So, If millions of people are talking about "x" don't go create an ad about "z."
12/ Focus on creative that joins the conversation
These 3 ads worked because they joined the conversation already going on.
Millions of sites and people are already talking about these stories.
Reynolds found this as an opportunity to have his brands join these convos.
These 3 ads worked because they joined the conversation already going on.
Millions of sites and people are already talking about these stories.
Reynolds found this as an opportunity to have his brands join these convos.
13/ Aim for content that travels
Aim to create content that spreads like wildfire from feed to feed.
This comes in the form of:
- education
- inspiration
- information
- entertainment
In Reynolds's case, he chose entertainment to be the driving force for virality.
Aim to create content that spreads like wildfire from feed to feed.
This comes in the form of:
- education
- inspiration
- information
- entertainment
In Reynolds's case, he chose entertainment to be the driving force for virality.
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