If you think everyone loves your product, you haven't done enough user research yet.
When projects start don't just write goals, write non-goals too.
A non-goal is a scenario/profile that coworkers might be tempted to design for, but you want to make clear is out of scope early.
"goal: simple meal ordering"
"Non-goal: filtering for custom diets"
A non-goal is a scenario/profile that coworkers might be tempted to design for, but you want to make clear is out of scope early.
"goal: simple meal ordering"
"Non-goal: filtering for custom diets"
The idea of a non-goal isn't to be exhaustive. There are always infinite non-goals. Instead it's to put up a warning sign against temptation.
Party goal: "everyone has a good and memorable time"
Non goals: "missing cat, broken furniture, arrest warrants"
Party goal: "everyone has a good and memorable time"
Non goals: "missing cat, broken furniture, arrest warrants"
You know you're in trouble when the project leader says "we're building this for everyone!"
It often means they are unconsciously designing for themselves and have no conception of how diverse the needs of different groups of people are.
It often means they are unconsciously designing for themselves and have no conception of how diverse the needs of different groups of people are.
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