Influencer Question of the Day:
What are 30-50 UNIQUE pieces of UGC from INFLUENCERS worth to your business?
(THREAD on how to source this cost effectively)
What are 30-50 UNIQUE pieces of UGC from INFLUENCERS worth to your business?
(THREAD on how to source this cost effectively)
2/ Let me propose a second question to you:
How much is it worth to have organic social posts from 30-50 influencers with 10K-100K followers?
How much is it worth to have organic social posts from 30-50 influencers with 10K-100K followers?
3/ One final question I think you’ll appreciate:
How can you avoid making a $50,000 investment & reap all of the above?
How can you avoid making a $50,000 investment & reap all of the above?
4/ Let’s address Question #1 to begin with...
5/ I think we can all agree that if you were to have 30-50 UNIQUE pieces of creative produced on behalf of your brand that this would be worth & cost a minimum of $25,000.
6/ To reframe this, think about what it would cost to have 30-50 UNIQUE pieces of content created via a studio shoot…
Worth noting: Let’s also keep in mind how quality UGC performs against studio shoot assets when running it within FB/IG ads.
Worth noting: Let’s also keep in mind how quality UGC performs against studio shoot assets when running it within FB/IG ads.
7/ Now let’s address our second question:
How much do you think it would cost for organic social posts from 30-50 influencers with 10K-100K followers?
How much do you think it would cost for organic social posts from 30-50 influencers with 10K-100K followers?
8/ I think we can ALSO all agree that whether you went through an influencer agency, that represented talent, or directly to 30-50 influencers asking to pay them for posts, you’d AT LEAST be forking up $25,000.
Let’s be honest, this is conservative.
Let’s be honest, this is conservative.
9/ FINALLY, let’s address the most important question:
How can you get 30-50 influencers posting on behalf of your brand and get usage rights to ALL of this content at a FRACTION of the costs laid out above?
How can you get 30-50 influencers posting on behalf of your brand and get usage rights to ALL of this content at a FRACTION of the costs laid out above?
10/ The strategy laid out below will lend itself to...
NOT paying $25,000 for 30-50 micro influencer posts
NOT paying an additional $25,000 - with full usage rights - for 30-50 UNIQUE pieces of quality UGC/creative assets
NOT Paying a TOTAL of $50,000!!
NOT paying $25,000 for 30-50 micro influencer posts
NOT paying an additional $25,000 - with full usage rights - for 30-50 UNIQUE pieces of quality UGC/creative assets
NOT Paying a TOTAL of $50,000!!
11/ Laid out below is a strategy that will lead to 30-50 influencers (10K-100K followers) posting and granting usage rights for FREE.
12/ This is not click bait…
Execute the below strategy EXACTLY the way it’s laid out before trolling this post.
Execute the below strategy EXACTLY the way it’s laid out before trolling this post.
13/ If you’ve been following me, this is nothing new, but I can’t harp on it enough…
14/ Steps to Success:
Identify & Reach Out to 300 influencers in hopes of seeding your product to them- NO STRINGS ATTACHED.
Identify & Reach Out to 300 influencers in hopes of seeding your product to them- NO STRINGS ATTACHED.
15/ Let each influencer know that you think they’d simply love your product and you want to get it in their hands.
Have them send you their address and you’ll get your product shipped out to them right away.
Have them send you their address and you’ll get your product shipped out to them right away.
16/ Again, no strings attached- you aren’t asking them to post in exchange for product, compensation, any sort of sponsorship, etc.
17/ This will lead to...
Relationships built on giving, not asking.
Relationships that are relational, not transactional.
Relationships that will have immediate and long-term, compounding value.
Relationships that lend itself to genuine brand community building.
Relationships built on giving, not asking.
Relationships that are relational, not transactional.
Relationships that will have immediate and long-term, compounding value.
Relationships that lend itself to genuine brand community building.
18/ It will also lead to...
Relationships that will generate FREE Organic Social Posts and UGC for your brand to use across your distribution channels.
Relationships that will generate FREE Organic Social Posts and UGC for your brand to use across your distribution channels.
19/ Let me continue…
From the 300 influencer outreaches, our team typically sees 100 influencers opt-in to receive product.
From the 100 influencers that opt-in to receive product, we typically see 30-50 people post organically on their social handles FREE of cost.
From the 300 influencer outreaches, our team typically sees 100 influencers opt-in to receive product.
From the 100 influencers that opt-in to receive product, we typically see 30-50 people post organically on their social handles FREE of cost.
20/ Even though we seeded the product “no strings attached”, 30-50 influencers posted organically for FREE and of their own FREE will.
21/ Once influencers post, send them a follow up message...
“We’re so glad you loved the product we sent you that you shared it with your audience, we’d love to share your content with our audiences as well, could we have the rights to do so?”
“We’re so glad you loved the product we sent you that you shared it with your audience, we’d love to share your content with our audiences as well, could we have the rights to do so?”
22/ Many micro influencers will grant usage rights to brands when they start the relationship in this way 🙌🙌
23/ So one more time for the people in the back...
NOT paying $25,000 for 30-50 micro influencer posts
NOT paying an additional $25,000 - with full usage rights to - 30-50 UNIQUE pieces of quality UGC/creative assets
NOT Paying a Total of $50,000
NOT paying $25,000 for 30-50 micro influencer posts
NOT paying an additional $25,000 - with full usage rights to - 30-50 UNIQUE pieces of quality UGC/creative assets
NOT Paying a Total of $50,000
24/ 30-50 influencers (10K-100K followers) posting and granting usage rights for FREE.
25/ More on how to properly go about seeding influencers:
https://twitter.com/Cody_Wittick/status/1356662066489118720
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