How I used audio transcription to create this essay on tackling big projects.

🧵👇

Start with your concept, perhaps based on something you've recently learned or heard discussed.

My concept was based on some ideas inspired by the excellent @NestedFolders podcast.

It can help to take a short walk in silence to bounce ideas around in your head a bit.
Once you have the concept, figure out your headline.

Attention spans are short, you have to grab their interest with a few words or they will not read.

Take @Nicolascole77's advice and focus on clarity, not cleverness.
Now you're ready to get started.

You can use the built-in iOS transcription (that's what I used) but there are specific apps that do this as well.

Just start talking as if trying to explain the idea to a friend.
After a few minutes of dictation, you'll have several hundred words in one giant sentence.

Break it up into bullet points without concern for the order of things.

Just start a list, delete unnecessary words, and keep pressing enter to break it up into a list of atomic ideas.
For example:

"then you can get started by breaking the project into different phases or acts like a movie um it helps to sort of think of these phases as their own projects"

becomes

- breaking the project into different phases
- think of these phases as their own projects
Don't get distracted by editing at this point.

You're just trying to organize your thoughts so you can rearrange them later.
Once you have a giant list, look for patterns.

If you had to summarize the whole thing in a single tweet, what are the 3-5 essential ideas?
Now take those essential ideas and craft 3-5 section titles that encapsulate those ideas.

You can use the idea itself as your headline, or something more general to wrap that idea with some related concepts.
Now you just need to fill in the blanks!

Take any other ideas from your transcription list and see where they fit.

As you move them to sections, you can edit them into actual sentences.
Remember that less is more.

Look at each sentence and remove every unnecessary word.

Saving you audience time is creating value for them. Respect their time.
Thanks to @HeyScottyJ and @RosemaryOrchard for the excellent podcast that inspired the original essay.

Nested Folders always helps me to reconsider my approach to getting things done. 🙌

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More from @jessejanderson

11 Mar
It can be scary to build in public.

You are afraid your ideas will be stolen, or that you will look foolish. You don’t realize it, but have let fear take control of the steering wheel.

Don’t be driven by your fear.

Here are 5 reasons you should be building in public.
🧵👇
1. Build trust

Because you share your failures, you show your audience that you are an open book and aren’t just trying to sell them.
2. Build your status

Because you share your process, people will associate your name with someone that builds products. When an expert in the field is needed, your name will be top of mind.
Read 6 tweets
9 Mar
Time is our most important asset.

It's the great equalizer, the ticking clock that none of us can escape. We must do what we can to preserve what we have available.

Follow these 6 principles to maximize that precious time:
1. Focus on what you can control 🔍

Don’t waste energy worrying about things you can’t change.
2. Use a timer to keep your focus ⏱

A visual timer (e.g. Time Timer) is a great way to see time represented—a reminder that you have dedicated this time to a single task.
Read 7 tweets
8 Mar
How does TikTok content creation work?

In the spirit of "learning In public", I’m tracking my TikTok learnings in this thread.

🧵👇
🪡 Stitched videos on TikTok

Created my first stitched video. All previous videos received views immediately, but this stitched video still has 0 views after one hour.

The algorithm must give lower priority to this type of content.
🪡 Stitched videos on TikTok (cont.)

The video I stitched was a month old, that could be the reason for algorithm punishment.

Will need to try a future stitched video with something more recent to see if that makes a significant difference.
Read 9 tweets
5 Mar
I bought $50 worth of Twitter ads for a popular atomic essay tweet.

Here's what I learned. 🧵👇
1/
I selected one of my more popular #ship30for30 atomic essays.

Prior to promotion:
- 9,320 impressions
- 819 engagements
- 30 profile clicks
- 55 likes
- 18 retweets
- 0 new follows

Nothing crazy, but one of my most successful essays.

2/
These are the raw new numbers I received directly from the promotion:

- 7,663 impressions
- 1,248 engagements
- 30 profile clicks
- 72 likes
- 12 retweets
- 2 new follows
Read 11 tweets
5 Mar
“Can you take out the trash?”
“Sure, babe.”


This simple question and answer happened every night.

She asked me to take out the trash, I promised to do so.

But I never did. Image of "How A Whiteboard Saved My Marriage", wri
I wanted to.

I believed the words when I said them.

But then I forgot.

Every single night.

For years.
By the time we discovered I had ADHD—nine years into our marriage—a lot of damage was already done.

Trust was broken and hope for restoration seemed distant.
Read 8 tweets
4 Mar
"Why would you do it like that?"
"Are you stupid?"
"What is wrong with you?"

These phrases are all-too-familiar to the ADHD brain.
Most have been hearing variations their entire life. Image of "How Shame Distorts the ADHD Brain", writ
The truth is, people with ADHD handle situations in unique and often unusual ways.

It can sometimes appear offensive or disrespectful, though this is rarely intended.
Even when a solution or resolution is found, it often isn’t fast enough or “in the same way” as a neurotypical brain.

This results in a perceived failure of this non-ADHD standard.

And out come those familiar phrases.
Read 9 tweets

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