1/ There’s a little story from my childhood that explains a lot about my approach to creativity, strategy, and competition
Around 3rd or 4th grade, I was part of the chess club at my elementary school. I was so serious I once peed my pants in a game rather than use up clock time
2/ I was good, but not great. I didn’t have the raw mental horsepower to see more than 2-3 moves ahead
Then one day I discovered a trick: if I captured my opponent’s pieces in quick succession, even if they captured mine in return, they’d get flustered
3/ They were playing to not lose pieces. So my strategy became to trade as many pieces as fast as possible. I’d especially go after their highest value pieces or any piece they relied on the most
It drove them nuts because it felt like losing even though I was losing pieces too
4/ When they got flustered, they’d make mistakes. And I became very good at exploiting mistakes they made in the thrill of capturing my pieces, after I’d captured theirs
Basically, I became good at accelerating the game and then losing my cool slower than them
5/ I’d attack so aggressively, forcing them to counterattack so aggressively, that I could win in a rearguard action. Like sword fighting while retreating
That is, until I played a grandmaster
6/ He came to our school to show us what pro chess looked like. I tried to use my strategy, but he didn’t lose his cool. I did the best against him, but ultimately he prevailed, telling me I sacrificed too much
I won a miniature magnetic chess set for my efforts
7/ But this pattern set the stage for many experiences to come. I was never the smartest, but I could handle change the best. So in any situation, I sought to change the playing field as fast as possible
8/ At work, I noticed that it often was faster to take an action and see if it worked than to talk about it and reach consensus. I’d always show up to meetings with the thing we were supposed to talk about already done. It’s powerful to have a fait accompli
9/ This is how I use twitter too. If I sense a criticism or counter-point to one of my arguments, I’ll tweet it before anyone else can. I’ll go back and forth arguing with myself to try and develop my argument faster than others can take it apart
10/ And finally, this is how I run my business. Speed of iteration in an environment you control is everything. No one can really compete with you because the game itself is evolving toward what you do best. Redefining the game is the core skill of the game I’m playing
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1/ Here's what's happening in the online education market broadly, and cohort-based courses specifically:
We're leaving the early stage of solo creators managing everything from audience growth to marketing/sales to creating the content to teaching all by themselves
2/ There are far too many roles to play and hats to wear for one person to do it all themselves. Especially as competition heats up and online courses become full-fledged businesses
We're going to see the roles specializing more and more, to be fulfilled by different people
3/ The first roles to split are 1) Course Instructor and 2) Course Marketer
These are the two most important roles, and also the two that are hardest to fit into one person. It's exceedingly difficult to handle both the creation and sales of an educational product
Jason's initial email clearly laid out why he wanted to interview me, what it had to do with their business and show, time commitment, previous guests, audience size and demographics, avg downloads, category and ranking of the show
3/ #2 – Flexibility
My first response was that I was on paternity leave, so they followed up a full 3 months later at my request. I actually missed the original time due to a power outage. Jason and team were gracious and accommodating throughout
2/ The word "Capture" comes from the first step of GTD, which described it as "the Capture Habit"
This was a novel idea at the time, that you could pluck bits of information out of your mind and the external world and save it in a place you trust and control
3/ When it comes to open loops (unfinished tasks), it's very important to capture them:
1) from your internal mind (where they cause stress) 2) immediately (before you forget them) 3) thoroughly (because even a single one slipping through the cracks can be catastrophic)
The most nuanced and insightful take I've seen on the algorithm powering TikTok's renowned video recommendations, with lessons for every industry being invaded by machine learning
3/ There and back again: the story of renaming ConvertKit by @nathanbarry
The story of how ConvertKit started rebranding to a new name, only to have to walk it back after criticism. A courageous modern parable on the importance of cultural sensitivity
1/ Here's my investment thesis if I was going to invest in cohort-based courses:
TLDR: they are the best means available to monetize the high end of online audiences
2/ Social media and other platforms have made it easier than ever for many kinds of people to have sizable online audiences: influencers, thought leaders, YouTubers, bloggers, musicians, artists, podcasters, etc.
3/ But monetizing those audiences has depended until now on massive scale: ads, subscriptions (usually only $5-10/mo), Patreon, donations, merchandise, etc.
This limits the people who can make a living online to only the biggest, most mainstream online personalities
1/ The true potential of online courses, once you zoom out from the specific technologies, is to allow people who develop new ideas to capture a dramatically higher percentage of the value they create
2/ In the past, creating new ideas wasn't a profitable or even safe activity. You could be burned at the stake, labeled a subversive, or at the very least, rejected as weird or dangerous
3/ Even in modern times, it wasn't profitable. Intellectuals and artists often were penniless in later years, reliant on the generosity of benefactors, charity from the public, or selling their precious possessions as souvenirs