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Dr. Augustine Fou

Follow @acfou

18 Feb, 4 tweets, 3 min read

@RioLongacre

@RioLongacre @garicruze confirmed.

that is a great example -- basic "due diligence" is what is needed to see the fraud and do something about it

forbes.com/sites/augustin…

@RioLongacre

@RioLongacre @garicruze and confirmed, less than 50% of an advertiser's dollar goes to "working media" (showing digital ads) when they buy through the long, complex, and non-transparent programmatic supply chain

forbes.com/sites/augustin…

@RioLongacre

@RioLongacre @garicruze and that's not even taking into account how crappy targeting is (because it's all derived data)

forbes.com/sites/augustin…

@RioLongacre

@RioLongacre @garicruze or the activity of bots (bots pretending to be any audience segment you want to target)

forbes.com/sites/augustin…

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More from @acfou

Dr. Augustine Fou

@acfou

16 Feb

good publishers don't have a big bot problem; they've been consistently clean all along

forbes.com/sites/augustin…

@Chronotope

+ @Chronotope @jarroddicker

as long as the publishers don't source traffic and use Taboola/Outbrain everywhere, they don't have a bot problem because fraud bots are practical - they go to sites that pay them for traffic

forbes.com/sites/augustin…

Read 4 tweets

Dr. Augustine Fou

@acfou

14 Feb

a short story, in 5 frames

1/5

2/5

3/5

Read 5 tweets

Dr. Augustine Fou

@acfou

12 Feb

I literally don't know what they are smoking to make this statement

“The trade in traffic hasn’t been eliminated, but it is substantially harder to buy fake traffic and it’s substantially more expensive to buy realistic-looking fake traffic that will actually get the buyer paid"

@OSchiffey

the article from @OSchiffey

adexchanger.com/adexchanger-ta…

anyone care to check, just google the words "buy traffic"

1.3 million results
google.com/search?q=%22bu…

Read 5 tweets

Dr. Augustine Fou

@acfou

28 Jan

Throw The Brand Safety Out With The Bath Water
forbes.com/sites/augustin…

Local news killed by fake news
- 2,000 newspapers died
- 1,300 local news "deserts"

Fake news sites feasting on ad dollars, because ads were blocked on real news sites; ads and dollars flowed to fake news and worse sites

Read 8 tweets

Dr. Augustine Fou

@acfou

26 Jan

highlights from Reed Smith's summary of

The case is Phunware Inc., vs. Uber Technologies Inc. and Uber Technologies Inc. vs. Phunware Inc., case number CGC-17-561546, in the Superior Court of the State of California, County of San Francisco.

reedsmith.com/en/news/2021/0…

"Uber counterclaimed against Phunware, accusing it ... of wire fraud, racketeering, transporting fraudulently obtained funds across state lines and common law fraud, seeking up to $17 million in compensation as well as additional amounts for punitive damages.

"most of the Uber app installations that Phunware claimed to have delivered were generated by a fraudulent process known as “click flooding,” which reports a higher number of clicks than those occurring.

Read 12 tweets