oh lovely, adtech works
in my 1 cent CPM experimental campaign, you can see the price paid to the publisher - around 0.8 cent CPMs
this 20% goes to 1 intermediary (the DSP); this is the shortest possible programmatic supply chain
data from #FouAnalytics
in my 1 cent CPM experimental campaign, you can see the price paid to the publisher - around 0.8 cent CPMs
this 20% goes to 1 intermediary (the DSP); this is the shortest possible programmatic supply chain
data from #FouAnalytics
what do I get for 1 cent CPM ads?
oh goody, look at these devices/IP addresses loading my ad 100s of times, despite my having set freq cap of 1 (lifetime)
oh goody, look at these devices/IP addresses loading my ad 100s of times, despite my having set freq cap of 1 (lifetime)
oh, and in the 28% of the impressions where "intersection" was measurable, the intersection was ZERO 65% of the time.
this means the ad did not intersection in any way with the viewport (the portion of the browser the user can see)
this means the ad did not intersection in any way with the viewport (the portion of the browser the user can see)
maybe this is why they count ads this way. hmmmm
Ads Are Counted At ‘Greater Than Zero Pixels And Greater Than Zero Seconds’
forbes.com/sites/augustin…
Ads Are Counted At ‘Greater Than Zero Pixels And Greater Than Zero Seconds’
forbes.com/sites/augustin…
but at least they got the targeted country mostly correct
yay! yay?
yay! yay?
if you want to see what I see, #FouAnalytics is free for small and medium businesses
a lot of great analytics practitioners doing good work for clients, protecting their campaigns from fraud
a lot of great analytics practitioners doing good work for clients, protecting their campaigns from fraud
https://twitter.com/acfou/status/1364209191867580418
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