To make writing easier, ask what would make it impossible:
Writing’s hard because every time you write, you’re working on two problems at once.

The first is a language and syntax problem made up of words and sentences, and the second is a meaning and structure problem made up of concepts and themes.
These two problems are interconnected, and they can’t be solved independent of each other. 

They have to be solved together.
Which means writing isn’t a just language and syntax problem, and it’s not just a meaning and structure problem.

Writing is a *design* problem, and like many hard problems, it can’t be solved forward — it has to be addressed backward.
A short list of things that would make writing impossible:
🔷Fixating on writing itself
🔷Leaving complex ideas intact
🔷Letting words choose meaning
🔷Presenting ideas in no particular order
🔷Structuring ideas but not connecting them together
Because writing is a subset of design, the best way to think about writing is not to think about writing at all.

It’s to think instead about solving a design problem (the problem language and meaning have in common).
Expressing ideas is the art of abstracting away the writing problem and working on the design problem.

The alternative is to let words rush in, as Orwell would say, and to let the words do the thinking for you.
This week, while reading @packyM's Not Boring newsletter, I discovered a presentation titled, “Design, Composition, and Performance,” by the computer scientist @richhickey.

The talk has both nothing to do with writing and everything to do with writing at the same time.

It applies equally to writers, coders, artists, and creators.
To quote Rich, “Design is taking things apart in order to be able to put them back together. That’s all it is. Every time I wish my design were better, I didn’t take it apart enough.”
Writing is less about trying to define what you’re saying, and more about divining what you’re trying to say:
🔷Concentrating on themes
🔷Conveying intended ideas
🔷Considering how they’re organized
🔷Conceiving images to express them
As Rich puts it, “Design is about decisions. The value you convey is the decisions you’ve made.”

Effective writing isn’t about having ideas and writing about them; it’s about having many ideas, picking a few, and resolving them together into something new.
For writers, coders, artists, and creators:

Good design is understandable. 

It’s easy to wrap your head around. It takes ten words to describe the structure of 1,000. In software terms, “the design is smaller than the code that implements it.”
Good design is detachable. 

Each sentence reflects the whole. The writing flows from theme to theme. @JamesClear could tweet any few sentences from Atomic Habits and they would be valuable.
Good design is reusable. 

“When you’ve broken stuff up into separate pieces that have nice interconnecting points, you can pull them out of one context and put them in another context. These are not magical things. They fall out of decomposition.”
Good design is extensible. 

When you break apart ideas, “You end up with pieces that are meant to connect to other pieces, which means there will be connecting points on those pieces, and therefore when you want to do something new, you can make a new extension.”
Good design is efficient. 

Channeling what you’re trying to say is the least wasteful way to write.
Good design is simple.

Simplicity, as Brancusi said, is “Complexity resolved.” (h/t @aaraalto)
Design is what sets creators apart.

@jackbutcher doesn’t get enough credit for his writing, and @david_perell doesn’t get enough credit for his design sensibility.

They each work on the design problem by default, never putting ideas together without first taking them apart.
What’s impressive about Jack isn’t his ability to communicate ideas visually, it’s his ability to communicate ideas in general.

Likewise, what’s impressive about David isn’t his ability to capture ideas in words, it’s his ability to let his meaning choose his words for him.
The more constraints creators put on themselves, the better and more creative decisions they make.

“Design is imagining, if it’s not regurgitating something that’s happened before. You’re facing some sort of problem and you have to imagine a potential solution.” -@richhickey
To move yourself forward, bring in constraints.

In Rich's words: "This is not a new idea. It's a very old idea. But it’s one we have to keep remembering:  constraint drives creativity."
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More from @jmikolay

4 Mar
If communities are the new scarcity, then knowing how to build them is valuable.

A distillation of what @rosiesherry said on Clubhouse this week:
Yesterday Rosie announced she's stepping down after two years @IndieHackers as Head of Community.

She's one of the most thoughtful and effective community builders on the internet, and this thread demonstrates why.
People like to overcomplicate things, but building a community isn’t rocket science.

It comes down to simple things.
Read 38 tweets
2 Mar
A distillation of what @ljin18 and @shl said about the Creator Economy on Clubhouse yesterday:
There's nothing you unlock at some point that says you can now do this.

Everyone has access to the same tools.
The root of passion, in Latin, is suffering.

The Passion Economy means the suffering is worthwhile.
You might not be happy 100 percent of the time.
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26 Feb
Anyone who wants to become a great creator is up against The 10x Creator, a creator ten times, 50 times, or 100 times more productive than the average creator: (thread)
The concept of a 10x Engineer has been around for 50 years, and today a similar dynamic range of productivity applies to creators.
Like 10x Engineers, 10x Creators are valuable and rare.

They’re not just one standard deviation away from the mean, they’re extreme outliers — one in 2,000,000 — five standard deviations away from the mean.
Read 16 tweets
23 Feb
A distillation of what @naval said on Clubhouse last night:
What you call chaos I call spontaneity.

A regimented life is like a heartbeat that's non-chaotic; it's a system that’s too ordered. It doesn't have any life to it. And real life has lots of ups and downs, some of them very extreme.
I over-plan, but planning is pretty useless. What tends to dominant life are a small number of Black Swan events in both directions, positive and negative.

Expose yourself to asymmetric upside and lots of good options: things that can become massively important for you.
Read 61 tweets
17 Feb
News✨

I channel creators betting on themselves, and I want to build a 3-week, intensive course:
🔷Helping you structure info products, books, and courses
🔷Helping you turn ideas into a portfolio of assets

See details in 🧵and reserve a spot here:
justinmikolay.typeform.com/to/mFWclvCJ
Who is this course is for?
🔷Your skills are in demand
🔷People come to you for results
🔷You create compelling content
🔷You want to build valuable products
🔷You need to put more of your process in writing (and you don’t need or can’t afford a $10k/month consultant)
Who am I?
🔷I summarize creators on Twitter
🔷I help creators get paid @gumroad
🔷I helped @jackbutcher structure “Build Once, Sell Twice”
🔷I’m helping @EricJorgenson structure a course
🔷I'm helping @mkobach write a short book
🔷I’m helping @dvassallo structure a product
Read 9 tweets
1 Feb
THREAD: I want to tell you a story about reaching higher in your life, and looking at the world with fresh eyes.

The story is about my former coach, Al Cantello, and one of his runners, Willie McCool.

👇👇👇
Al led the men's varsity cross country and track teams at the Naval Academy for 55 years. He coached and mentored thousands of future military officers.

He said endurance sports help sensitize people to prehistoric pursuits, and to the unforgiving nature of life.
I once asked Al what he hoped to teach his runners.

"Distance running," he said, "teaches you about savagery." And "Distance runners, at their essence...are the product of, and learn the power of...one concept: look ahead, for life is hard."
Read 24 tweets

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