5 Ways To Build A Personal Brand in 2021 (A thread)

Personal branding is powerful.

And it is becoming increasingly so.

It can help you make impact, have influence and earn income.

And you don't have to be a specially gifted person to stand out. Just do these 5 things:
1. Start with why.

Why do you want to build a personal brand?

Do you just want to share your life and story with people?

Do you want to travel the world? Speak of stages?

Do you want to connect with influential people and expand your network?
Are you interested in pursuing a social course that helps people?

Or do you just want your name to be on the lips of people all over the world and your face recognizable to them?

What is it for you?

Knowing this will provide you the determination to build a brand you love.
2. Make your handles consistent.

You may use just your name alone or both your name together with a nickname.

What's important is that it is consistent across platforms.

Don't be Miss Porter on twitter, then Miss P on Instagram, then misspeepee(dot)com as your website.
3. Choose your tone, style & voice.

Building a personal brand means you want to experience your authenticity.

& I must say this:

Your voice will not appeal to everyone.

Some will hate you and not like your voice.

But the ones who love you will become loyal and die-hard fans
Tony Robbins is all motivation and energy.

Gary Vee is all work, work and more work! And he cusses a lot, something many people don't like.

But the ones who love him, go hard for him.

What is it for you?

Are you warm? Funny? Serious? Jovial? Empathetic?
Whatever is your style, let it through.

You don't want to build using a false impression.

In the long run, you'll get tired of not being yourself.

So use your voice, tone and style.
- As an addition to style:

You may decide to use something that stands you out.

You may decide on a particular type of outfit. Fosudo wear black turtle neck.

It may be your choice of glasses.

Accessories also.

When you think of Charley Boy, what comes to your mind?

Get it?
4. Decide what you want to be recognised for.

This is important.

When your name pops in the head of your audience, they need to connect you to a specific value or solution.

Want to make people happy through entertainment?

Or productive through self development content?
Want to help people make more money?

Save and grow their money?

How about their relationships and sex lives?

What do you want to be known for?

Make it a mission.

Something that drives you.
For instance, my mission is to help individuals live meaningful and productive lives.

And also to help business make impact while making money.

This shows in my content, my offers, my programs... Everything.
5. Create Remarkable Content.

Notice I did not say valuable content?

I said remarkable.

Why?

Even if your content is valuable, you have to make it one that people will be willing to react to and share.

That is how you grow your personal brand fast.
Your content should leave your audience wondering how your brain works.

Not because they consider your smart, but because they connect with you on a personal level.

- Use video content.

I have a weakness here and I am working on it too.

In 2021, video will be massive.
I'll add one more tip:

6. Choose a platform to build on and be consistent.

Facebook works.

LinkedIn works.

Twitter works.

Instagram works.

YouTube works.

They all work.

The only thing is you have to understand the platform and stay consistent.
You don't need to go into all of them at the same time.

Two is enough to get your started.

Show up, and be consistent.

And oh, one other tip just popped in my head now.

Number 7👇
7. Build a business around your personal brand.

Here's an example.

Say you are a relationship coach.

You can put out free, remarkable content that teaches your audience how to grow and nurture their relationships.

Something like this thread you are reading now.
Then, on the side, you can design a program that helps, say women, become more confident and classy.

A program that helps them spot men out yo shatter their hearts.

A program that helps them attract and 'keep' quality men who will love and respect them.
You get the point already, don't you?

Great.

So go build that personal brand.

Make impact, have influence, earn income.

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