1/ My latest thoughts on one of the most common questions I receive about building a Second Brain:
How and when do I *retrieve* all the knowledge I've saved in my second brain?
ππππππ
2/ Retrieval is a trickier question than it seems on the surface, because it's not inherently desirable
If you never encounter a situation where a given note is relevant, than the ideal amount of retrieval is exactly zero
3/ Because retrieval takes work and energy, we want to minimize it unless we know it will be worth it
As with so many things in productivity, our motto should be "as much as necessary, as little as possible"
4/ Retrieval is really a matching problem:
We are trying to match a note captured sometime in the past, with a problem (or challenge, or opportunity, or constraint) that arises some time in the future
5/ We have a good answer for the first part: the best time to take a note is when you're consuming it
Especially with modern capture tools where it takes barely an extra moment to highlight, save, or bookmark a piece of content
6/ So we're back at the original problem: when to call up a note saved in the past
Because we don't know *when* that will happen, the critical factor is that retrieval methods have to take as absolutely little human attention as possible
7/ It might be worth tagging, linking, sorting, filing, graphing, etc. if I know a note will be relevant in the next 3 weeks
But if that time horizon is extended to 3 months or 3 years, and I have no way of knowing when, then even a tiny amount of effort becomes too expensive
8/ There's another important factor: there is no single perfect retrieval system
Different retrieval systems are needed in different situations
9/ For example, search is probably the single most powerful one in modern times
It takes no human effort besides creating the content in the first place, is almost instantaneous, perfectly thorough, completely random access, and searches can be iterated rapidly
10/ Yet studies have shown that search tops out at a certain percentage, no matter how fast and accurate it gets
This paper shows that some people some of the time prefer "orienteering," retrieving information in steps, like navigating a physical space
11/ Other technology-based retrieval methods ppl use, all of which can be manual or automatic:
-Filing into folders
-Linking
-Tagging
-Visualizing (like in a graph)
-Sorting
-Special syntax for searches
-Annotating
All of these have their uses
12/ There's many other retrieval methods that aren't tech-centric, but probably the most powerful of all:
-Relying on one's social network
-Leaving physical artifacts in sight
-Making collages or arrangements
-Discussion and debate
-Setting up certain physical environments
13/ The problem is always how to enable or support as many of these retrieval methods as possible while spending as little energy as possible
I've settled on a few principles to do that in a way that is also platform-agnostic
14/ There are principles at each stage of my CODE framework β Capture, Organize, Distill, Express
We are taking each of these steps with ultimate retrievability in mind
15/ Capture:
Save things sparingly β only the best, most interesting, most relevant things that are least likely to be easily found through search, and that others are least likely to have access to
16/ Organize:
Take a single action to move (or tag) a note according to the most concrete, most short term way it's likely to be used (which is usually a project)
More than one action would take too much time/energy
17/ Distill:
Later, when preparing to put a note into action, identify the main points so that 1) You are familiar with their contents, 2) You can pick them up and move them easily, 3) You can minimize your switching costs from one idea to another
18/ Express:
Share your thoughts/ideas/knowledge as early, often, and widely as possible
The collective social brain is so much more powerful than even the smartest person, all you have to do is build your own Second Brain just enough to gain access to it
19/ The feedback, reactions, and contributions that come back to you from that shared knowledge gets captured back as fuel to start the process anew
Over time an increasing percentage of the knowledge you acquire comes through the collective hivemind, which is ideal
20/ So back to our original question:
The "how and when" of retrievability depends on the situation, so your goal should be to have as many retrieval methods at your disposal, not specialize in just one or a few
21/ Ppl naturally do this:
They start with a Google search, pivot to visual scanning of the search results, click one and do another search for a specific term, copy the link and send to a friend to discuss, share it on Twitter, save it to their notes & add annotations...
22/ I think ppl tend to think this approach is inefficient or wrong, and force themselves to follow some rigid retrieval routine
This might work in the short term, or for very specialized fields, but it's incredibly fragile and will break sooner or later
23/ This is why it's so important to have tech-agnostic methods for managing knowledge. Every time I've relied on a specific functionality I've been burned
Companies get acquired, features get discontinued, technology advances and replaces human effort with automation
24/ And most importantly of all, the specialized retrieval features work much better if you've done some pre-curation
They are complementary to each other
25/ Every year a task that I previously had to do manually gets automated
But since I'm always just reading and highlighting and creating what I would have anyway, I'm pleasantly surprised instead of devastated to see all my previous effort gone to waste
26/ So to answer the original question, imagine multiple retrieval methods like overlapping circles in a Venn diagram:
1. Search 2. Sorting (by title, date created, etc.) 3. Filing (usually by project) 4. Scanning (titles, images, headings) 5. Summarizing (within a note)
27/ Your job is to use as many of these as you need, pivot between them fluidly, and avoid or postpone as much heavy lifting as possible
You search your Second Brain much like you search Google search results, but now you know everything is curated by you
28/ To be concrete, you might start by looking through a project folder (or tag), you see an interesting term, pivot to searching for that term, move all the notes that contain it to a new page or folder, summarize all of them, extract the main points into a new note
29/ That process describes how I start creating anything, from a blog post to a new course to planning our wedding to buying a car to getting health insurance
It is an informal, iterative, improvisational, hacker way of assembling packets of knowledge just in time
30/ Ironically, it is also how I observe people working with information anyway. Finding shortcuts, going around problems, taking the path of least resistance
They think there's some other, more efficient, structured way of doing it, and there isn't
The natural way is the best
β’ β’ β’
Missing some Tweet in this thread? You can try to
force a refresh
1/ As I see people start on the path of creating CBCs (cohort-based courses), there's a way to tell where they will do well and where they'll struggle:
It comes down to which of these adjacent identities they're coming from:
1. Consultant 2. Coach 3. Contractor 4. Creator
2/ 1. Consultant
They will understand high-touch customer service, the importance of managing expectations, and be able to pivot on the fly
They'll have trouble creating reusable assets, articulating their ideas precisely, and high production values for course content
3/ 2. Coach
They'll do well in real-time interaction, listening for the question behind the question, and building motivation
They'll struggle in creating high-level frameworks/models, completing and shipping course deliverables, and motivating themselves
1/ Thereβs a little story from my childhood that explains a lot about my approach to creativity, strategy, and competition
Around 3rd or 4th grade, I was part of the chess club at my elementary school. I was so serious I once peed my pants in a game rather than use up clock time
2/ I was good, but not great. I didnβt have the raw mental horsepower to see more than 2-3 moves ahead
Then one day I discovered a trick: if I captured my opponentβs pieces in quick succession, even if they captured mine in return, theyβd get flustered
3/ They were playing to not lose pieces. So my strategy became to trade as many pieces as fast as possible. Iβd especially go after their highest value pieces or any piece they relied on the most
It drove them nuts because it felt like losing even though I was losing pieces too
1/ Here's what's happening in the online education market broadly, and cohort-based courses specifically:
We're leaving the early stage of solo creators managing everything from audience growth to marketing/sales to creating the content to teaching all by themselves
2/ There are far too many roles to play and hats to wear for one person to do it all themselves. Especially as competition heats up and online courses become full-fledged businesses
We're going to see the roles specializing more and more, to be fulfilled by different people
3/ The first roles to split are 1) Course Instructor and 2) Course Marketer
These are the two most important roles, and also the two that are hardest to fit into one person. It's exceedingly difficult to handle both the creation and sales of an educational product
Jason's initial email clearly laid out why he wanted to interview me, what it had to do with their business and show, time commitment, previous guests, audience size and demographics, avg downloads, category and ranking of the show
3/ #2 β Flexibility
My first response was that I was on paternity leave, so they followed up a full 3 months later at my request. I actually missed the original time due to a power outage. Jason and team were gracious and accommodating throughout
2/ The word "Capture" comes from the first step of GTD, which described it as "the Capture Habit"
This was a novel idea at the time, that you could pluck bits of information out of your mind and the external world and save it in a place you trust and control
3/ When it comes to open loops (unfinished tasks), it's very important to capture them:
1) from your internal mind (where they cause stress) 2) immediately (before you forget them) 3) thoroughly (because even a single one slipping through the cracks can be catastrophic)
The most nuanced and insightful take I've seen on the algorithm powering TikTok's renowned video recommendations, with lessons for every industry being invaded by machine learning
3/ There and back again: the story of renaming ConvertKit by @nathanbarry
The story of how ConvertKit started rebranding to a new name, only to have to walk it back after criticism. A courageous modern parable on the importance of cultural sensitivity