I need a website!

I need more money!

I need to go on a course!

I need a logo!

I need a business partner!

I need a mentor!
Is it possible to run a business without all the things we think we need?

Maybe we're putting all these things in our own way?

To prevent us from starting? (aka procrastination).

To prevent us from shipping? (aka perfectionism).
Because we think we'll fail if we launch?

Because we don't think we're enough?
Whenever I find myself saying "I need ..." I catch myself and wonder:

Do I REALLY need it?

Is it possible someone else has done without it?

Is it possible *I* can do without it?

The only thing we need in business are sales/customers.

• • •

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More from @AndyBlackJnr

24 Mar
Signed up my first client via Twitter on Monday.

Learnings
👇

1/ They contacted me over a week ago.

We had a Zoom last week.

I sent an invoice Monday.

They paid on Monday, which is when I officially signed up a new client.
LEARNING 1:

Until money hits your account they are NOT a client.

They're people INTERESTED in becoming a client.

Don't start work until they're actually a client.
2/ They FOUND me by doing a search on Twitter.

My profile showed up in the search results, and likely some of my tweets that contain the search term they used.

This has more to do with optimising my profile, and less to do with tweeting constantly about what I do.
Read 6 tweets
13 Mar
HOW TO CREATE BATTLE-TESTED CONTENT

- You KNOW helps people at scale

- Brings inbound leads for your service business

- Has people pleading to buy a SHORT course

(WITHOUT NEEDING TO BE AN EXPERT)

[A thread] 👇
STEP 1: Create content you KNOW helps people at scale
1) Find people to help. REPLY and help them - where they are.

- Don't try to get them onto an email list to help them via email.

- Don't try to send them to articles you've written already (unless you've already gone through this process).
Read 25 tweets
12 Mar
THE BIGGEST LANDING PAGE MISTAKE

[A thread] 👇
This mistake is almost universal.

It causes people to do all sorts of stupid things with their landing pages and we see it made over, and over, and over again.

Let's save you from this mistake & give you an advantage over your competitors.
I've had businesses show me their "testing wall" displaying all the landing pages they've used

... the dates the tests ran

... the % conversion rates for each landing page

... the winning landing page picked to go through to the next test.
Read 24 tweets
11 Mar
I've 15+ years IT experience & 10+ years Google Ads. My speciality is figuring stuff out and documenting it as I go along.

To read

- Google Ads, sales, marketing, & business tips

- Follow-alongs where I figure stuff out

- Other good stuff

Enter the rabbit-hole here
👇
2/ AN INBOUND MARKETING & SALES BRAINDUMP

👇
Read 7 tweets
11 Mar
HOW TO SHARE SUB-THREADS OF A MASTER THREAD

[A thread] 👇
My pinned thread contains sub-threads.

I recently rebuilt my pinned thread by adding the red tweet in the screenshot below, that links to the blue tweet.

I can now share the red tweet using the share button highlighted below.

Screenshot👇 Image
Here's it in action...

Let's say I'm bouncing round Twitter and spot someone getting confused by Google Ads.

I might want to reply in under 260 characters AND link to one of my threads that I think will help them further.
Read 12 tweets

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