Let's talk GREAT brands.
They stand for what they believe in, even though it can play against them.
Look at what Nike did supporting Kaepernick potentially losing in sales and brand loyalty.
🧵
They stand for what they believe in, even though it can play against them.
Look at what Nike did supporting Kaepernick potentially losing in sales and brand loyalty.
🧵
In the 5th year of his professional career, Kaepernick began kneeling on the sideline at games during the national anthem to protest social injustice and police brutality.
First, he didn't get any attention. Then more player picked it up, and THAT guy said:
First, he didn't get any attention. Then more player picked it up, and THAT guy said:
"Get that son of a bitch off the field right now"
Kaepernick ends his contract with the 49ers in 2017 and can't get into another team as other team owners are blackballing him.
Enter Nike part I👇
https://twitter.com/dcexaminer/status/911391761070731264
Kaepernick ends his contract with the 49ers in 2017 and can't get into another team as other team owners are blackballing him.
Enter Nike part I👇
In 2018 Nike makes the quarterback the focal point of its sports advertising campaign.
“Believe in something, even if it means sacrificing everything. #JustDoIt.”
“Believe in something, even if it means sacrificing everything. #JustDoIt.”
https://twitter.com/Kaepernick7/status/1036695513251434498?s=20
A lot of Nike fans hated that and called for boycotting the brand.
Some people are ostentatiously burning Nike stuff they’ve already bought.
Nike ignores the shit show and keeps supporting Kaepernick.
Some people are ostentatiously burning Nike stuff they’ve already bought.
https://twitter.com/sclancy79/status/1036749717206691840
Nike ignores the shit show and keeps supporting Kaepernick.
Enter Nike part II:
In 2019 Kaepernick pointed out that Nike's Air Max design 1 features the 13-star American flag associated with widespread slavery.
Nike forced retailers to return them 🤯
Great brands stand for what they believe in. And his time it played in their favor.
In 2019 Kaepernick pointed out that Nike's Air Max design 1 features the 13-star American flag associated with widespread slavery.
Nike forced retailers to return them 🤯
Great brands stand for what they believe in. And his time it played in their favor.
Nike sales surge 31% in days after the Colin Kaepernick ad.
Pick a side and stick to it, that’s how you’ll build true loyalty.
theguardian.com/sport/2018/sep…
Pick a side and stick to it, that’s how you’ll build true loyalty.
theguardian.com/sport/2018/sep…
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