This allows you to macro focus and not veer off course through monthly churn.
14. Lifetime Memberships as cash flow.
Offering your first 10/100/1000 true fans lifetime deals allows for more cash on hand to support early growth while giving first supporters a great deal.
This seemed to make the peaks and toughs easier to find pre-PMF.
15. Pick a side.
It's impossible to be everything to everyone so pick a focus, set the tone and double down.
We taught people how to build and operate businesses without code.
That's it, nothing else.
16. Community is king.
Building a community around a shared mission becomes an impenetrable fortress.
Doing it means every day, forever (or until acquired + vested).
It's unsustainable for 99.9% but to the victors go the spoils.
- Make a list of ideal clients
- Enter domains into builtwithdotcom
- Pick two tools they use (e.g. CRM + Email Provider)
- Go to Zapier
- Create a Loom video of you connecting Tool 1 with Tool 2
- Send Email
- Repeat
A large % won't have it setup.
Level it up by less obvious tools.
Level it up again by talking through some additional options and how they may be valuable.
Automating your sales outreach is great and will get you clients but you'll have a much higher hit rate this way.