1/ Founders often say that hiring is their #1 job, but it’s rare that you find a founder who spends as much time on their job postings as they do on, say, their product’s sign-up flow. This feels like a missed opportunity.
2/ Also, as a startup, you don’t have many opportunities to break through the noise. Since job postings are all generally so meh, putting extra effort into creating a remarkable job posting can be a very high ROI task.
7 ways to increase your product's virality: 1. Nurture WOM 2. Incentivize WOM 3. Make the product better w/ friends/colleagues 4. Make the product only useful w/ friends/colleagues 5. Generate sharable content 6. Increase experiential serendipity 7. Increase engagement
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But first, make sure your product is suited for virality:
✅ It's innately fun or rewarding to share (e.g. travel photos, homes for sale, incidents nearby)
✅ It's better with friends or colleagues (e.g. Snapchat, Slack)
✅ It's is remarkable — something worth remarking about
Strategy 1: Nurture organic word-of-mouth
Word-of-mouth is primarily driven by remarkable experiences (an experience worth remarking about), so start there.
1/ First, make sure you *should* be investing in virality. Virality is a natural fit for your product if:
• Your product is better with friends or colleagues (e.g. Snapchat, Slack)
• The product is innately fun or rewarding to share (e.g. travel photos, homes for sale)
2/ What is “virality”, anyway?
Virality is simply growth that stems from your existing users. Each user brings in on average more than one additional user (directly or indirectly) and thus creates exponential growth.