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David Spinks

@DavidSpinks

31 Mar

THREAD

Remote companies are still *struggling* to build belonging without the serendipity and proximity of the office.

I thought I'd share some proven community-building techniques you can use to meaningfully connect your remote team members... 🧵

FOCUS ON SUBIDENTITIES

It's tempting to try to connect all of your employees at once.

But your company is made up of MANY subidentities based on their:

- roles
- locations
- hobbies
- seniority
- length of employment
- ethnicity

Try creating experiences for specific groups.

EMPOWER EMPLOYEES TO SELF ORGANIZE

Distributing control is the only way to scale community.

Encourage and fund your employees to create experiences for each other. Give them a playbook to make it easy.

You'll end up with experiences you never would have thought of yourself.

Read 14 tweets

David Spinks

@DavidSpinks

16 Mar

Want to publish a book one day?

A lot of aspiring authors have been asking me about my experience of publishing The Business of Belonging.

The book world is confusing and opaque. I was lucky to have some incredible advisors.

Here's a thread of the inside secrets I learned 👇🧵

Publishers work a lot like VC funds.

They invest in a lot of authors but only need one book to take off to get a return on their investment.

If they think they have a winner, they'll put more weight and promotion behind it.

For 99% of authors, the marketing of your book will be totally up to you.

Your publisher will not help you promote your book.

Read 19 tweets

David Spinks

@DavidSpinks

10 Feb

I've built online communities since I was 14, and have interviewed 100's of successful community builders and founders.

Here's what I've learned about building great communities:

🧵

There's always an opportunity for community.

Even if a community for a topic already exists, you can always bring a new angle.

Find that angle by building the community that you wish existed for yourself.

There's only one process that truly works for finding community-market fit:

1. Talk to your members
2. Form a community hypothesis
3. Test the hypothesis

Repeat, repeat, repeat…

…until it "clicks".

Read 17 tweets

David Spinks

@DavidSpinks

24 Jul 19

A huge lesson I’ve learned in business and community building is to always ask, “what is a more active approach I can take to achieving this goal”. 1/

For example:

Passive community management: ask a question and wait for responses

Active community management: ask a question then privately message 10 people asking them to answer it 2/

Passive marketing: send a mass email to a list

Active marketing: personalize 50 emails to a highly targeted group 3/

Read 8 tweets

David Spinks

@DavidSpinks

11 Jan 19

🤝 My biggest lessons in how to build your professional network...

1. Build community. There's no better way to improve your reputation in a field than to be the one bringing people together.

Offline is key: Host events. Big or small. Conferences, meetups or dinners all work.

2. Do great work. If people recognize the work you do before they meet you, they'll respect you a lot more.

The best connections you'll make are with the people you work with directly. Choose them wisely.

3. Support people at the same stage as you.

I used to wonder how all these successful people knew each other and would ALWAYS promote each other. It's because they came up together. My most valuable connections are ppl I became friends with 5-10 years ago before they "made it".

Read 11 tweets

David Spinks

@DavidSpinks

2 Jan 19

🎉 Ok, here are my 2019 predictions for the community industry / community management...

1. The social media backlash will continue. Big platforms will offer more private community features, but this will clash with their business models. New players will emerge to fill the need

2. As people leave large platforms, and seek new options for community, businesses will capitalize by offering their own niche branded communities around their products and missions.

We'll also see a lot more founders launch new, niche community companies/brands.

3. Chat based community platforms (Discord, Telegram, Slack) will continue to grow rapidly. Quality of communities will be an issue, when all the best groups become too large. There will be some fatigue around this format and people will crave more structure again.

Read 10 tweets

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