Thread by @alexgarcia_atx

I’ve doubled @TheHustle's Twitter account in the past few months while picking up our engagement off the floor.

But, it took some time to gain momentum.

Once you nail it, the growth is consistent.

Consistent growth = possible viral moments.

Here's exactly how I did it 🧵

1. Bio = Headline

The same way you test your headlines on a website, test your bios on social platforms.

I’ve changed The Hustle’s bio over 10x.

Pick a metric.

Use your bio to fuel the metric.

Test it for a few weeks.

When you find the one that works best -- stick with it

2. Growth Hack

Threads are the single best way to grow on Twitter.

They give the audience an inside into your perspective, thought process, opinions, and storytelling.

This framework works best:

First Tweet = Headline
Body = Context/Story
CTA = CTA to follow/click

3. Find Your Voice

Too many Tweets read like a robot wrote it.

Tweets end up blending in.

Everyone can drop headlines or stats.

Your voice will be the reason someone engages with your content over someone else.

Find it. Master it.

4. Opinionated Content

People share content that resonates with them and their thought processes.

Opinionated content is perfect for this.

Share your side and the context behind it and you’ll find an army you didn’t know existed with the same opinion.

5. Be Relevant

Twitter is the modern-day news channel.

When something is culturally relevant -- get in the conversation and get in the conversation fast.

This simple hack gets you into the conversation that thousands of people are already having.

6. BIG Moments = A LOT of Tweets

There is news and then there are BIG moments.

For example: Presidential debates, Robinhood etc

When moments like this happen -- own the conversation.

Scale the amount of content your distributing and you’ll reap the benefits

7. Scale Frameworks That Work

There are 100’s of ways to frame a tweet.

Test multiple frameworks.

Find whichever works best.

Create more content using the framework that worked best.

8. Emotionally Driven

Create content that aims to drive a certain emotion.

For example:

- Happiness
- Excitement
- Shock
- Inspired

If you can get someone to experience an emotion, then you’ve increased your chances of getting them to engage with your content.

9. Entertain, Inform, & Educate

You’ve got the emotions locked in.

Now it’s time to educate, inform, or educate. These 3 forms of value that any consumer will appreciate.

By consistently doing this, your audience will know what to expect when you end up on their feed.

10. Find a launching pad

A launching pad is when a group of people push your tweet as soon it's posted.

It’s a simple hack to the algorithm.

Find friends or coworkers who will partake in helping get your tweets off the floor and in front of eyeballs when it’s published.

11. Quality over Quantity

BUT, don’t just post everything and anything. I’ve been guilty of this.

People rather consume quality content over a ton of irrelevant content with a sprinkle of decent content.

If you post quality content, then people will remember you for it.

12. Stick to it

Twitter rewards people who are very active on the platform.

Go a week without posting, and you’ll see your impressions drop tremendously.

Make sure to stay on a consistent posting basis if you want to optimize for growth.

If this thread helped you, follow @alexgarcia_atx because I'm dropping a marketing thread like this one for the next 41 days.

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BONUS: Driving Traffic

If driving traffic to your blog, site, product is a goal then don't just link out.

1. Write a short thread.
2. The first tweet is the attention grabber
3. Provide a ton of value in the next few tweets
4. Drop a cliffhanger at the end w/ CTA

It works!