"Madam, I no get that 12k!"
When a prospective customer tells you this, it's one thing.
She doesn't think your stuff worths that amount.
It's not about your price.
It is about how she perceives what you offer.
If she just didn't have the money, that won't be the tone.
When a prospective customer tells you this, it's one thing.
She doesn't think your stuff worths that amount.
It's not about your price.
It is about how she perceives what you offer.
If she just didn't have the money, that won't be the tone.
So what can you do here?
The easiest is to compare.
1. Compare your price to your competitors, show why yours is your price. E.g. X charges #15k but I charge #12k coz I want to help.
2. Compare your price to her goal. E.g. #12k to look more classy than everyone at the dinner?
The easiest is to compare.
1. Compare your price to your competitors, show why yours is your price. E.g. X charges #15k but I charge #12k coz I want to help.
2. Compare your price to her goal. E.g. #12k to look more classy than everyone at the dinner?
3. Compare your price to the price of stuff she gets regularly. E.g. #12k will buy you a meal at Dominos and Coldstone not more than thrice.
4. Compare your price to what people like her spend. E.g. This other chic bought sth that wasn't even up to this for #15k and she's glad.
4. Compare your price to what people like her spend. E.g. This other chic bought sth that wasn't even up to this for #15k and she's glad.
5. Compare your price to why she has to get it now. E.g. See, it's only #12k now because I want this stock to finish. If it were last week, it'd be #15k.
Or it is going to be #15k by next week, actually.
The idea is to INCREASE PERCEIVED VALUE.
P.S: Packaging goes a long way.
Or it is going to be #15k by next week, actually.
The idea is to INCREASE PERCEIVED VALUE.
P.S: Packaging goes a long way.
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