"Madam, I no get that 12k!"

When a prospective customer tells you this, it's one thing.

She doesn't think your stuff worths that amount.

It's not about your price.

It is about how she perceives what you offer.

If she just didn't have the money, that won't be the tone.
So what can you do here?

The easiest is to compare.
1. Compare your price to your competitors, show why yours is your price. E.g. X charges #15k but I charge #12k coz I want to help.

2. Compare your price to her goal. E.g. #12k to look more classy than everyone at the dinner?
3. Compare your price to the price of stuff she gets regularly. E.g. #12k will buy you a meal at Dominos and Coldstone not more than thrice.

4. Compare your price to what people like her spend. E.g. This other chic bought sth that wasn't even up to this for #15k and she's glad.
5. Compare your price to why she has to get it now. E.g. See, it's only #12k now because I want this stock to finish. If it were last week, it'd be #15k.

Or it is going to be #15k by next week, actually.

The idea is to INCREASE PERCEIVED VALUE.

P.S: Packaging goes a long way.

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More from @Kendra_Okpara

24 Sep 20
Mummy's Final Warning In Your Selling

So you just finished having a conversation with mum..

And it looked like it was a mere conversation...

I mean, she quietly let you air your opinion and defend yourself..

And she calmly explained why Chika is the right man for you.

You...
...don't have a man anyway but you want to go and think about it.

Then you hear, "If you don't consider Chika, shey you know Mrs. Obiagu's daughter, the girl that just came back from U.K... Eh, I saw her with Mama Chika.

I'm telling you because there are like three good men..
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You see that last emotional close?

E. Dey. Work.

Give your reader something to think about.

Something like...

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Here's A Secret Hack That Many Traders Use On You

This hack was used by the Father of advertising EVERYTIME...

Also used by a legendary copywriter who sold over 20 million pairs of glasses.

And many traders are using it, because IT WORKS LIKE JUJU!

Let me tell you about it.
It's that thing they do when they tell you to "touch this part of the machine na..."

Or

"Imagine that you position this thing near your bed now, and you just wake up in the morning and see it..."

David Ogilvy used this hack so much, you can't drop his copy without wishing...
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19 Aug 20
How Can You Get Better At Copywriting?

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To become the best at writing copy, while you must read copy...

You must read everything you can get your hands on - good or bad.

You'll soon be able to judge. But it will only happen when you make it a habit.

How do you know good stuff? I'll tell you!
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The longer you manage to stay as an observer, the worse the copy (as a general rule).

This is why a copy critique should end as soon as something jars when you're reading. You see...
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In case you missed @ronaldnzimora 's live session hosted by @thejosephdon ...

I am going to let you in on some deep points you should munch on...

But first, why did you miss it? It was near 2 hours! So, I'm sure you can't expect me to say all. Let's go!

Point 1: Start with...
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Point 2: The entrepreneurial journey is a marathon, not a sprint. Look at the long term.

Point 3: With sales, you can't lack. Learn Copywriting. Learn how to sell.

Point 4: If...
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Point 5: You may have to do the gruesome work, but if it will pay off, do it.

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You have probably heard so many "You can do it"

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Something of that sort. . .

While all this may be extreme, you need this inspiration.

Why?

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You see...

Life is hard.

It is hard.

Especially if you are from a third world country as Nigeria...

There are many factors that can discourage you...

And even prevent you from seeing a big picture...

From seeing possibilities...

So dear, we need inspiration.

All of us...
Beside the external motivation , we also need internal motivation...

Because really, it starts from within.

All motivation will be futile if you don't feel it at all...

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At last...

You can download now!

kendrakopy.com/kendra-books

• Learn how to write content that persuades people

• See this 100DaySeries as a quick reference for every time you want to write copy, or review copy. Image
I'm tagging for the first time. I didn't know I could only tag 10.

I'm going to have to mention those that indicated interest. Wheeew.
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