7 Timeless marketing lessons from absolute legends 🧡
1. Dale Carnegie / Give People What They Want

People are inherently self-interested.

They want their problems to be fixed.

Knowing this is key to telling stories, writing copy, and providing a customer journey that influences their decisions.

Influenced = Convinced
2. Henry Ford / Understand Consumers Unknown Desires

Harvard Business School professor Theodore Levitt, history praises Ford by saying "His real genius, was marketing."

Ford recognized the needs and wants of his target market for than they did.
He was noted for saying, "If I’d asked my customers what they wanted, they’d have said a faster horse."

Ford knew the desires of his target market before they knew how to articulate them.

He took this and created the Model-T which was the first car to be mass-produced.

3. Walt Disney / Create an unforgettable experience

Disney is known for being "The Most Magical Place on Earth" and where "Dreams Come True."

Why? The 360 experience.

You watch a Disney movie.

You want to visit Disney to experience the movie in real life.
You buy a toy based on the movie on the way out.

What made makes it magical was Disney's attention to detail to make it the most memorable experience possible.

Disney was known for making corporate and park employees ride the rides before they opened to the public.
He would take the feedback and reiterate it as needed to make it as amazing as possible.

He was coined for saying that he wanted to create experiences that marketed themselves.

A touch of imagination and nostalgia and you have an experience that keeps bringing people back.
4. David Ogilvy / Test Everything

Ogilvy lived by the rule of a/b testing.

His first success came from a postcard campaign he ran or the grand opening of a hotel.

He first ran a split test of the postcards with exclusive responses so he could track the success.
The best performing postcard was then rolled out nationally.

The hotel's grand opening was a grand success and was achieved with a $500 budget.

What a g.
5. Mary Kay Ash / Know Your Audience

Mary Kay Ash was repeatedly knowing for saying β€œknow your audience.”

She started her cosmic empire in 1963 on the basis of network marketing.

She integrated this marketing tactic successfully into the middle class.
Knowing her audience she knew she could influence the stay-at-home mom who didn't want to part take in a 9-5.

She promised them a different route to an additional income.

The more they sold, the more they made.

And her top salespeople? Yeah, they got pink Cadillacs.
This itself is a genius move.

Every salesperson who received a pink Cadillac was a traveling mobile ad for Mary Kay.
6. Steve Jobs / Fit Your Audience Into Your Narrative

Steve Job was always ahead of his time.

The same people who inspired Apple we're also ahead of their time.

He used this to frame the narrative Apple told.
Apple released products that progressed the world forward, inspired by people who also moved the world forward, and if you wanted to move the world forward as well -- then you too should use apple products to get you there.
7. Seth Godin / Minimum Viable Audience

Don't seek to engage with everyone.

Focus on creating a small group of people who love and believe in what you do.

An audience who would notice if you weren't publishing your work.

When you're focused on an MVA then you will hone in...
...on all the changes you need to make to find your unique position in this world full of noise.

When you do this -- word will spread.

Seth says two things happen when you find your MVA:

1. "You discover it’s a lot larger group than you expected."

2. "They tell the others."
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More from @alexgarcia_atx

7 Apr
The What, Why, And How Of Building A Minimum Viable Audience 🧡
1. What is a Minimum Viable Audience?

Coined by Seth Godin, an MVA is β€œthe smallest group that could possibly sustain you in your work.”

An MVA zooms into an existing market with a big audience and finds a subset of people who have needs unmet by an existing company/creator.
Your MVA is the small group of people who love what you're doing and why you're doing it.

They believe in you.

They communicate with you.

They trust you.

If you went missing -- they'd notice.

Your MVA will help find your unique position in this world full of noise.
Read 15 tweets
6 Apr
My Theory On Marketing 🧡
Marketing sometimes gets a negative perception. As a marketer I get it. At the end of the day, we use our skills to make money. Of course, building relationships, providing value, and building communities are the goal.
But at the same time, without money, these things wouldn’t be possible. Because money is at the end of marketing efforts β€” more often than not, marketers abuse their powers to make a quick buck.

This fuels the fire that marketers ruin everything.
Read 32 tweets
4 Apr
Over the last decade, Drake has become one of the biggest names in hip-hop. Arguably the most prominent name right now.

In no way was it an accident.

Drake knows how to hack the internet and saturate his name in culture.

Here are two things that stand out 🧡
1. Meme Culture

There isn't a more impactful presence in culture than memes.

They travel through the internet faster than the speed of light from feed to feed and landing in your DMs.

At the center of them is, Drake.
An accident?

Not at all.

He understands the power of memes and embraces it entirely.

Here's what he said in an interview from 2016 about being the most memed person on the internet.
Read 14 tweets
3 Apr
I've scripted, filmed, and produced over 150+ video ads.

Some worked okay and some were a grand slam.

The ones that worked best followed a simple framework with a little bit of flair.

If you study some of the greatest ads -- they also followed the same framework.

Use this 🧡
Here you are β€” grinding day after day to scale your business.

Everybody around you is saying you gotta use video.

You go online and you read the blog post β€œ100 video stats you should know for 2021”

You’re like holy sh*t. I needed to start creating videos yesterday.
At night, you dream about video.

You wake up knowing this is the β€œIT” factor you’ve been missing in your marketing.

So, you start.

Today, we’re adding video to the mix.

You pick up a notepad and quickly realize you don’t know how tf to script a video that’ll work.
Read 25 tweets
2 Apr
Remember the early 2000s?

Dial-up internet.

Spotty phone coverage.

During this time, Verizon was known as the worst service provider falling short of AT&T and Sprint.

Until they launched a campaign that helped them gain massive market share in just 2 years.

Here's how 🧡
Okay, so it's the early 2000s.

The competition was heavy between service providers.

You had AT&T, Sprint, and Cingular down right battling for you to buy a sh*tty flip phone paired with terrible service, snake, and price-per-minute plan.
At the time, unlimited plans weren't the norm...and neither was reliable coverage.

BUT, Verizon did their homework. They dug through data, surveyed, and researched like crazy to find what customers craved from their service providers.

And what did they want?

Reliable coverage.
Read 15 tweets
1 Apr
7 lessons from people that taught me more than any business/marketing class I've ever taken 🧡
1. @naval

To be a good creator, you have to be creative. To be creative, you have to be constantly creating.

Try a ton of stuff.

Geed feedback from the world.

Some will work. Some won't.

Stick with what works.

Innovation comes from pushing through failure.
2. @shl

Find a problem that you and people similar to you face, and build the solution.

Sahil wanted to sell a pencil icon he created in 2011, and it was a pain.

So, in a single weekend, he launched the first version of Gumroad.

Problem -> Solution -> Business Opp
Read 11 tweets

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