Thread by @dickiebush

Last week one of my threads went bonkers.

• 4.1mm impressions
• 11,225 retweets
• 42,427 likes

Here's a breakdown of why it worked with 6 tips you can steal when writing your next thread:

If you haven't seen it yet, here's the thread:

The breakdown will make more sense if you see it first.

Alright, let's dive in.

https://twitter.com/dickiebush/status/1376914220411985926?s=20

The first and most important part of any successful thread.

Provide value.

Valuable content is heavily shared.

And people share things that are either:

• Extremely entertaining
• Extremely educational

When writing a thread, understand clearly which bucket you're in.

The best threads have clear market validation before they're written.

This thread was 10 tweets in length.

But I had shared 6 of them in the past as original, standalone tweets.

Every one of them had great engagement rates.

The market told me: there is a knowledge gap here.

Every piece of content can fall into four buckets:

• Actionable (here's how)
• Analytical (here's what)
• Aspirational (yes, you can)
• Anthropological (here's why)

But with this in mind, 90% of your thread's success comes down to the copywriting of your first tweet.

The copy of this thread covered all four buckets:

• Actionable/Analytical (10 tips)

• Aspirational (if you learn these, Twitter is a better place)

• Anthropological (you don't know these tips)

It created a knowledge gap that led to an absurd ~10% click-thru rate.

Create great content, then hustle for distribution (h/t @SahilBloom)

If you are creating something valuable, you should feel strongly about promoting it.

This is also a forcing function to create high-quality stuff - if you don't feel good promoting it, make it better.

I was lucky to receive some retweets from bigger accounts after DMing them the thread once I'd hit publish.

But I knew these tips were valuable, so I felt strongly about sharing them.

Plus, I'd engaged and provided value to their content in the past (so it wasn't one-sided)

Now for two super tactical tips that will take your threads up a notch.

Every tweet of your thread should stand on its own.

If you notice, I didn't number any of these tips.

This allowed for retweeting and liking of the individual tweets (which greatly increases engagement of the thread)

Allow your thread's tweets to get taken out of context.

Finish your thread with a strong call-to-action

Most people get to the end of a thread and swipe away.

This means they see it, read it, then forget to share.

Pro tip: after tweeting your thread, quote tweet it at the bottom and encourage readers to jump back up to share it.

If you're looking to up your tweeting and thread-writing, I'm putting together a free email course for data-driven tweeting, writing, and audience building.

Fill out this form to be one of the first to get it:

dickie650998.typeform.com/to/KQi9gHaE

And if you're looking to join a community of writers and tweeters, check out Ship 30 for 30.

We break down topics like this and other actionable ways to start writing and publishing online.

The best part? You have hundreds of others doing it with you.

ship30for30.com

Now putting my advice into practice:

If you found this thread valuable, jump back to the top and share it with others.

https://twitter.com/dickiebush/status/1379449256352882688?s=20

By far the best tool for Twitter anlaytics is ilo.so from @dr

I think I spend more time on ilo than I do on the actual Twitter app