Last week one of my threads went bonkers.

• 4.1mm impressions

Here's a breakdown of why it worked with 6 tips you can steal when writing your next thread:
If you haven't seen it yet, here's the thread:

The breakdown will make more sense if you see it first.

Alright, let's dive in.

The first and most important part of any successful thread.

Provide value.

Valuable content is heavily shared.

And people share things that are either:

• Extremely entertaining
• Extremely educational

When writing a thread, understand clearly which bucket you're in.
The best threads have clear market validation before they're written.

This thread was 10 tweets in length.

But I had shared 6 of them in the past as original, standalone tweets.

Every one of them had great engagement rates.

The market told me: there is a knowledge gap here.
Every piece of content can fall into four buckets:

• Actionable (here's how)
• Analytical (here's what)
• Aspirational (yes, you can)
• Anthropological (here's why)

But with this in mind, 90% of your thread's success comes down to the copywriting of your first tweet.
The copy of this thread covered all four buckets:

• Actionable/Analytical (10 tips)

• Aspirational (if you learn these, Twitter is a better place)

• Anthropological (you don't know these tips)

It created a knowledge gap that led to an absurd ~10% click-thru rate.
Create great content, then hustle for distribution (h/t @SahilBloom)

If you are creating something valuable, you should feel strongly about promoting it.

This is also a forcing function to create high-quality stuff - if you don't feel good promoting it, make it better.
I was lucky to receive some retweets from bigger accounts after DMing them the thread once I'd hit publish.

But I knew these tips were valuable, so I felt strongly about sharing them.

Plus, I'd engaged and provided value to their content in the past (so it wasn't one-sided)
Now for two super tactical tips that will take your threads up a notch.
Every tweet of your thread should stand on its own.

If you notice, I didn't number any of these tips.

This allowed for retweeting and liking of the individual tweets (which greatly increases engagement of the thread)

Allow your thread's tweets to get taken out of context.
Finish your thread with a strong call-to-action

Most people get to the end of a thread and swipe away.

This means they see it, read it, then forget to share.

Pro tip: after tweeting your thread, quote tweet it at the bottom and encourage readers to jump back up to share it.
If you're looking to up your tweeting and thread-writing, I'm putting together a free email course for data-driven tweeting, writing, and audience building.

Fill out this form to be one of the first to get it:
And if you're looking to join a community of writers and tweeters, check out Ship 30 for 30.

We break down topics like this and other actionable ways to start writing and publishing online.

The best part? You have hundreds of others doing it with you.
Now putting my advice into practice:

If you found this thread valuable, jump back to the top and share it with others.

By far the best tool for Twitter anlaytics is from @dr

I think I spend more time on ilo than I do on the actual Twitter app

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More from @dickiebush

5 Apr
One life-changing mental shift:

Viewing every dollar spent on your health as an investment, not an expense.

I've experimented with hundreds of different things. Some were wastes, and some were incredible.

Here are the 10 best health investments I've made 🧵👇🏼
My health investments are in four main areas:

• Data
• Sleep
• Exercise
• Nutrition

I've included my 80/20 TLDR approach to these areas at the bottom of the thread.

But let's start with why I'm into this stuff anyway.
I played football in college, weighing in at 283lbs during my senior year.

For my entire life until I was 22, I had one goal: get as big and as strong as possible.

But when my career ended, I had to rewire my entire life operating system.
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If you use a Mac and your application dock still takes up space on your screen, this thread will change your life:
The Mac application dock is a nuisance.

Most people will move it from the bottom to the side, but this doesn't solve the problem.

And even if you have it on autohide, there's more you can do to improve it.
1. Set up autohide

The first step is to get it off your screen by turning on autohide.

Option (⌥)+Command (⌘)+D keyboard will toggle this for you.

You can show it by dragging your mouse to the bottom or side where it lives.

But now, it pops out like a sloth.
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4 Apr
Early enrollment pricing for the May Ship 30 for 30 cohort ends tonight at 11:59.

50 new Shippers already ready to go for May 🚢🚢
Finally start writing online:
Don’t take my word for it: cc @metajess
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1 Apr
A running thread of inconvenient truths I don't want to forget:
No one cares what you do, they care what you can do for them.
If you spent half as many hours taking action as you did optimizing your note-taking system, you would be in a better spot.
Read 15 tweets
30 Mar
If you use it right, Twitter is the most powerful platform in the world.

But Twitter does a horrible job of showing you its advanced features.

Here are 10 of them you probably know nothing about:
The most underutilized Twitter feature: advanced search.

It blows my mind how few people know this.

Want to find someone's best tweets?

In the search bar, type:

from:dickiebush min_faves:500

Replace the handle and the number of likes as you see fit.
Another good advanced search tip:

Want to see everyone's tweets on a particular topic?

In the search bar, type:

from:dickiebush "consistency"

Again, replace the handle and keyword as you see fit.

You can filter by popularity too:

from:dickiebush "consistency" min_faves:100
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28 Mar
Starting tomorrow, 331 Ship 30 for 30 members will write and publish every day for 30 days.

331 shippers, 31 countries, 9,930 Atomic Essays.

Let's get to know this cohort, shall we? 🚢 👇🏼 Image
This is the fourth Ship 30 for 30 cohort.

Here's how each has evolved:

1. 55 shippers
2. 171 shippers
3. 251 shippers
4. 320 shippers

Our goal for the next one.

500 shippers 🚢📈

Sign-ups are open for the next one.
In this cohort, 69% are male and 30% are female.

This is a huge improvement from the first cohort (which was 88% male and 12% female)

This is mostly due to shippers like @PaulineRiviere, @jerinenicole, @alicellemee, @julia_saxena, and @KristinaNette who have CRUSHED it. Image
Read 11 tweets

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