My first job out of college was at a Think Tank.

When I showed up to work, my new boss kicked his feet up on the table and said to me (in front of everyone):

"This will be your first job, and your last job. After this, you'll work for yourself."

Here's what he taught me👇
1/ "Don't be a glorified traffic conductor."

For years, I didn't have a formal job title.

He hated people who obsessed over titles but didn't actually produce anything.

He demanded that I learn ACTION is more valuable than whatever I call myself on a sheet of paper.
2/ "Freedom comes with a price."

I idolized my boss. I was 23. He was 32. Young, accomplished, wealthy.

He also worked 12 hours per day. Constantly stressed.

Everyone says they want freedom, but how you define "freedom" determines the price you have to pay to afford it.
3/ "The ROI of your reputation is measured over decades, not days."

Constantly, out of the blue, my boss would receive calls or emails from people he hadn't talked to in years.

They had landed a new job. New role at a new company.

They needed help & thought of him.
4/ "Start living AS IF."

I told my boss the reason I couldn't do X was because I hadn't yet achieved Y.

He said, "Everything you think you want now, you'll get in 5 years, and you'll say the same thing all over again."

"Live as if you're already 'there,'" he said.
5/ "I have 3 learning disabilities. If I can, so can you."

I wrote my bosses emails. I spell-checked his Tweets.

He had dyslexia. He was ADD and bipolar. He regularly drank coffee on top of taking Adderall.

"I know what I don't know," he'd say. "That's why I hired you."
5/ "Don't pay attention to how much it costs. If it's a good enough idea, someone will pay for it."

I watched him negotiate multimillion dollar deals.

I listened to him give pitches that turned into national campaigns.

"Money funds creativity, not the other way around."
6/ "If someone says 'That will never work,' I know I'm onto something."

He HATED if someone validated one of his ideas.

That meant it wasn't different enough.

The response he wanted was rejection.

"That means you're living in the future," he'd tell me.
7/ "Ask for forgiveness. Don't ask for permission."

I watched my boss take creative liberties that made everyone in the room feel uncomfortable.

But 99% of the time, he ended up being right.

"If I waited for permission," he'd say, "I'd never get anywhere."

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More from @Nicolascole77

8 Apr
How do you design a category breakthrough?

Here's what we can learn from one of the most innovative food technology companies in America.

Campbell's Soup.

(Hint: Andy Warhol wasn't the reason.)

100 years ago, The Campbell's Soup Company had a breakthrough.

For the first 30 years of being in business, they sold little else besides produce, canned tomatoes, vegetables, jellies, condiments, minced meats, and of course, soups.

Nothing "radically different."
Until, in 1895, a chemist within the company named John T. Dorrance came up with an idea.

If Campbell’s halved the water in each can, the business could produce and ship exponentially more soup (since the excess water was no longer needed)!

Read 8 tweets
18 Mar
BitClout is creating a new category—most just don't see it yet.

As with any early-stage, radically different, boundary-pushing project, Twitter is already calling BitClout a "scammy" project, and a "Black Mirror episode" manifested.

Here's what I see instead 👇
1/ Quick TL;DR history

BitClout is a super-stealth blockchain project where people can buy, sell, and trade Creator Coins—coins that represent the perceived value of a creator.

- @elonmusk has a coin
- @chamath has a coin
- As of today, I have a coin

Anyone can have a coin.
2/ Rumor has it there are some pretty big players involved (I won't name names yet), and BitClout has srs VC backing.

Like most high-flying projects that catapult out of Silicon Valley's elite network, BitClout has also been built & launched in 100% stealth mode.

Not Googleable
Read 15 tweets
17 Mar
Writing something worth reading is hard.

Writing something people will PAY to read is even harder.

In 2020, I launched my paid newsletter, Daily Writing Habits, and made $10,000 yr 1 (a little less than ~$1,000 per month).

9 tips for starting a paid newsletter of your own 👇💸
1/ Give 99% away for free / monetize the last 1%

Most writers treat their paid newsletter as 99% paid, 1% free.

Do the opposite.

Make your paid newsletter your Greatest Hits. But keep creating free & compelling content elsewhere.…
2/ Speak directly to the reader (like a pen pal)

One of the greatest sales copywriters ever, Gary Halbert, started every newsletter with "Dear Friend,"

I loved that—so I stole it.

I imagine I'm writing every letter to 1 person.

Make it personal.
Read 11 tweets
12 Mar
Building an audience is not a goal.

It’s an outcome.

So, here are 7 actionable ways to achieve that goal to produce that outcome 👇🏼
1/ Create without expectation

People can sense your intentions. And if your intention is to “build an audience” to quickly extract ($$$) value, you will repel more than you attract.

Give generously. Expect little in return.
2/ Keep your promises

If you say you’re going to write something new every day, do it. Show up. Let your actions speak louder than your words/promises/public announcements.
Read 9 tweets
23 Feb
📊 The New Way Writers Are Gaining Traction In The Digital Age 📊

Since 2014, I have been writing every single day on the Internet.

That's not "the secret" to success.

The REAL secret is the strategy I used to pick high-performing topics.

Here's the framework ✍️📊📈👇
Step 1: Write, publish, and gather data points.

Every time you publish something on the internet, you are generating a data point.

Write 1 thing per year, that's 1 data point.

Write 365 things per year, that's 365 data points.

More publishing = more data.
Step 2: Every 10-20 data points, look for trends.

Writing 1 thing on the internet and deciding whether or not you are a "successful writer" is pointless. You're examining data in a vacuum.

Instead, look for trends among data points.

Here's how 👇
Read 14 tweets
23 Feb
📢 Big Announcement! 📢

Write The Ship, a 4-week live cohort for writers, is now OPEN.

You will learn:

• How to use data to become a world-class writer
• Why data-driven writers build audiences 10x faster
• How to Name & Claim your own category…
🚢 The Inspiration For Write The Ship 🚢

At the start of the year, @dickiebush created the most impactful Daily Writing Challenge Twitter has ever seen: Ship 30 for 30.

In just 3 months, hundreds of writers/Shippers have gone through the program.

But, what's next?
📈 Why Data Is So Important For Writers In The Digital Age 📈

"The Subtle Art of Not Giving A F*ck" started as a viral blog post.

"Atomic Habits" was written after YEARS of @JamesClear gathering reader data by writing online.

The most successful writers today all use data.
Read 11 tweets

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