MOST INITIATIVES FAIL FROM A LACK CAPILLARITY
Example: 94% of 80+yo in my region booked the vaccine but only 50% of 70-79yo. Why? The former can do it through their doctor; the latter must use a website.
Website scale fast, but arteries must become capillaries to reach everyone
Example: 94% of 80+yo in my region booked the vaccine but only 50% of 70-79yo. Why? The former can do it through their doctor; the latter must use a website.
Website scale fast, but arteries must become capillaries to reach everyone
2/ Similarly, many company initiatives fail because the center (top management) uses arteries (company-wide emails) to communicate a change to the the peripheries (employees).
Instead, they should focus on a capillar approach. Only supervisors are close enough to drive change.
Instead, they should focus on a capillar approach. Only supervisors are close enough to drive change.
3/ The focus of every company initiative should be to *actively* recruit & engage supervisors so that they'll communicate the change & demonstrate the need for change *effectively*.
Some things can only be done with personal touch.
Company initiatives must account for it or fail
Some things can only be done with personal touch.
Company initiatives must account for it or fail
4/ If an employee reads an email from the CEO saying to do X and then sees his supervisor not doing X, he won't do X.
Not all communication is equal.
Communication from those nearby us has stronger effect.
Hence the need for initiatives to plan what happens at the capillaries.
Not all communication is equal.
Communication from those nearby us has stronger effect.
Hence the need for initiatives to plan what happens at the capillaries.
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