How it started / how it’s going.

Since I exposed this scam yesterday, its ratings have dropped dramatically. What happened?

(thread)
Apple removed some of the fake reviews, resulting in the drop. Great news, right? Not so fast.

There are 120 reviews for this app right now. Of those, 114 are 1-star reviews. The average review score?

1.1 stars ☠️

ONE POINT ONE.

As a reminder, the absolute floor is 1, not 0
*Nobody* is happy with this app. Most are accusing it of being a scam. Some of the ratings are probably fake too, “boosting” it to 2.4 stars.

Why does any of this matter?

The app is currently the #441 top grossing app across the entire App Store 🤯

To put this in perspective:
It’s grossing ~ half a MILLION dollars a month! This is more than apps like:

- Microsoft Word
- Microsoft OneDrive
- Google Drive
- Washington Post
- Fox News
- Reddit
- Bloomberg
- NBC Sports
- Grand Theft Auto
- NBA LIVE
- Monopoly
- DocuSign
- Udemy
- LastPass
- GoPro
- Facetune
- MasterClass
- Procreate Pocket
- Motionleap, Lightleap, Photoleap
- Evernote

…and many, many more.

In fact, almost every other app out of the 2 million App Store apps makes less money that this scam!
That Apple took a good look at this app & the developer’s practices and decided to keep it in their “walled garden” store, tells you all you need to know about where their motives lie.

Yesterday’s thread:

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More from @keleftheriou

14 Apr
WARNING: Another top-grossing VPN scam is on the @AppStore

Stay clear! 🚨

How to spot this $5M/year scam in 5 minutes flat: 👇
The app’s screenshots are pretty standard, while the description is riddled with typos - and almost feels like it’s *trying* to be a big unreadable wall of text: ImageImageImage
The app has 4 stars with hundreds of ratings, and the featured review by “Corianna Patience” is totally singing its praises: Image
Read 22 tweets
12 Apr
You think the @AppStore is “a place you can trust”?

🚨Think again!🚨

How to spot a $5M/year scam, in 5 minutes flat:👇
This app has 4.1 stars with over 1,000 ratings, and a really nice 5-star featured review:
Let’s slide over to the next reviews, which are not immediately visible:
Read 19 tweets
12 Feb
What Apple doesn’t want you to know about the App Store👇

“The apps you love, from a place you can trust” they tell you. But the reality is far from it.

A 4.5-star app? Might as well be a multi-million dollar scam.

How, you ask?

1/🧵
The average star rating of an app can be *trivially* manipulated by any developer.

Really. Just take a look at this eye-opener of a Quora page:

quora.com/What-are-the-b…
But Kosta, I hear you say. Apple would just take down any app that did that!

Well, no. That might be true in some cases, but scams can go undetected for *years*:

Read 37 tweets
11 Feb
So Apple finally publicly responded to my complaints.

Let's take apart this embarrassingly generic boilerplate statement the gave to The Verge: In a statement given to The Verge, Apple defended the safegu
"investigate and take action on each report"

The most I got out of their official channels when reporting a competitor using "FlickType Keyboard" as the *name* of their subscription IAP?

Competitor changed it to "Type: Flick my keyboard".

Apple considered this "resolved". 🤦
"The App Store is designed to be a safe and trusted place"

Notice how they say "is designed to be" - because they can't say "is".

With so many rampant scams plaguing the store for years unnoticed, how could they say "is"?
Read 11 tweets
10 Feb
Since Apple seems to be cool with this scam remaining on their App Store, let's look at another app from the *same* developer.

This one has stolen "only" $1M so far...

How?

1/🧵
Enter "Truth or Dare⋆". No, the little asterisk at the end is not a typo, just a shitty ASO dark pattern.

apps.apple.com/US/app/id13976…
Searching for "Truth of Dare", we see their ad at the top. Because the scam is so profitable, they can afford to pay a lot for that. Image
Read 33 tweets
10 Feb
Solving the fake ratings issue would solve all of the various problems @_inside and @johnsundell mention here, other than the *really* good counterfeits.

If the ratings are 4.6 stars but all reviews together are 1.6 stars, you don't need any advanced AI to detect.
Also, a huge discrepancy between star rating and refund volume should raise a huge flag.

This scam has been up for years, and is *still* up after all this exposure.

Is Apple even listening?

Nobody would ever be downloading a 1.6 star app.

True ratings would deprive all these scams from their oxygen, and would allow people to come together and protect themselves without relying on a potentially biased decision from any single Apple reviewer.
Read 4 tweets

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