You think the @AppStore is “a place you can trust”?

🚨Think again!🚨

How to spot a $5M/year scam, in 5 minutes flat:👇
This app has 4.1 stars with over 1,000 ratings, and a really nice 5-star featured review:
Let’s slide over to the next reviews, which are not immediately visible:
Hmm, let’s check out their website, onicorntechnology.com.

Looks… normal?
Clicking on the the red “Learn more” button takes us to google.com. Maybe an honest mistake.

Let’s take a closer look at who these really photogenic people are…
There’s only one co-founder, Robby Lee - maybe the other(s) left? Anyway, searching for their names doesn’t turn up anything relevant.

What about a reverse image search?
Yup. They’re using stock photos, since scammers rarely use their real identity to do their “business”:
What about the two apps they showcase? One’s just a design from Dribbble, the other from Behance - but has been blurred to hide the “Lorem ipsum” placeholder text it actually has:
Now let’s go back and take a closer look at the reviews. It seems that the developer is running deceptive ads. People are warning others, many don’t know how to cancel their subscription or get a refund, and some even wonder: why is Apple ignoring their reports?
So how on earth does this app have a 4.1 rating?

Take a look at these streams of glowing 5-star reviews, many appearing on the exact same day.

Notice how they all have roughly the same length, and non-sensical author names - all with the same “First Last” name format:
While Apple practices their security theater, scammers simply buy fake App Store ratings & reviews left and right. It’s really easy!

This page will be an eye-opener for most people:
quora.com/What-are-the-b…
“Apple can’t be perfect”, I hear you say. “There are over 2M apps on the App Store!”

Well, with over 1M downloads and $1.4M revenue so far, this app has become the #335 highest grossing app across the *entire* App Store, with a $5M/year rate.

Data from @Appfigures:
This is only one of many multi-million dollar App Store scams that sometimes run unchecked for *years*. Apple doesn’t even bother scrutinizing the top grossing apps for the security of their own customers.

And it’s not just that they don’t bother.

They even go out of their way to make it *harder* to spot these scams: They literally removed the “Report a problem” button they used to have on each app’s App Store page!

So why does Apple allow this to happen?

“The answer turns out to be as simple as it is depressing: Apple's App Store was never designed to work. At least not in the way the company purports that it does.”

world.hey.com/dhh/the-app-st…
Keep sending me scams at bunco.squad@hey.com

See you next time!✌️
While I have you here:

Go get vaccinated, and retweet for visibility!🙏
Turns out, the app is even more fake than I thought!

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More from @keleftheriou

13 Apr
How it started / how it’s going.

Since I exposed this scam yesterday, its ratings have dropped dramatically. What happened?

(thread) ImageImage
Apple removed some of the fake reviews, resulting in the drop. Great news, right? Not so fast.

There are 120 reviews for this app right now. Of those, 114 are 1-star reviews. The average review score?

1.1 stars ☠️

ONE POINT ONE.

As a reminder, the absolute floor is 1, not 0
*Nobody* is happy with this app. Most are accusing it of being a scam. Some of the ratings are probably fake too, “boosting” it to 2.4 stars.

Why does any of this matter?

The app is currently the #441 top grossing app across the entire App Store 🤯

To put this in perspective:
Read 6 tweets
12 Feb
What Apple doesn’t want you to know about the App Store👇

“The apps you love, from a place you can trust” they tell you. But the reality is far from it.

A 4.5-star app? Might as well be a multi-million dollar scam.

How, you ask?

1/🧵
The average star rating of an app can be *trivially* manipulated by any developer.

Really. Just take a look at this eye-opener of a Quora page:

quora.com/What-are-the-b…
But Kosta, I hear you say. Apple would just take down any app that did that!

Well, no. That might be true in some cases, but scams can go undetected for *years*:

Read 37 tweets
11 Feb
So Apple finally publicly responded to my complaints.

Let's take apart this embarrassingly generic boilerplate statement the gave to The Verge: In a statement given to The Verge, Apple defended the safegu
"investigate and take action on each report"

The most I got out of their official channels when reporting a competitor using "FlickType Keyboard" as the *name* of their subscription IAP?

Competitor changed it to "Type: Flick my keyboard".

Apple considered this "resolved". 🤦
"The App Store is designed to be a safe and trusted place"

Notice how they say "is designed to be" - because they can't say "is".

With so many rampant scams plaguing the store for years unnoticed, how could they say "is"?
Read 11 tweets
10 Feb
Since Apple seems to be cool with this scam remaining on their App Store, let's look at another app from the *same* developer.

This one has stolen "only" $1M so far...

How?

1/🧵
Enter "Truth or Dare⋆". No, the little asterisk at the end is not a typo, just a shitty ASO dark pattern.

apps.apple.com/US/app/id13976…
Searching for "Truth of Dare", we see their ad at the top. Because the scam is so profitable, they can afford to pay a lot for that. Image
Read 33 tweets
10 Feb
Solving the fake ratings issue would solve all of the various problems @_inside and @johnsundell mention here, other than the *really* good counterfeits.

If the ratings are 4.6 stars but all reviews together are 1.6 stars, you don't need any advanced AI to detect.
Also, a huge discrepancy between star rating and refund volume should raise a huge flag.

This scam has been up for years, and is *still* up after all this exposure.

Is Apple even listening?

Nobody would ever be downloading a 1.6 star app.

True ratings would deprive all these scams from their oxygen, and would allow people to come together and protect themselves without relying on a potentially biased decision from any single Apple reviewer.
Read 4 tweets
9 Feb
The App Store has a *massive* fake ratings problem👇

You: an honest developer, working hard for a 4.5 star rating.
Your competitor: a $12M App Store scam, undetected for years.

1/🧵
This app was released early 2016.

With a 4.5 rating from over 150k users, and a price of free, it definitely seems worth downloading: Live Wallpaper Maker - Live4K
Upon first launch, we’re presented with what amounts to a $260/year auto-renewing subscription. I didn’t notice the X button located all the way up there, so I’m gonna assume there’s only one way to proceed here - all those users can’t be wrong, and it’s a free trial after all!
Read 21 tweets

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