Thread by @alexgarcia_atx

Content marketing influences relevance.

Relevance means people talking about you.

This makes a content marketing strategy essential to growth.

Here are 7 tips to create a content marketing strategy that drives long-term growth 🔍

1. Use the topic-cluster model for SEO

The topic-cluster model organizes blog posts under the umbrella of a certain topic.

They all live under one page.

That page is a broad overview of the topic.

There, they hyperlink to more specific content under the pillar content.

For ex:

Topic: Paid Media

Pillar Content: Paid Media

Cluster Content: How to write copy for Instagram ads, A simple guide to launching your first ad, 5 Steps to high converting funnels

2.Pillar Content Model to Scale

Consumers want more content than ever.

With the pillar content model you create a pillar piece of content (think podcast, newsletter, blogs, YouTube) and then create and distribute micro pieces of content from that pillar piece.

For example:

Pillar Content: Daily Newsletter

Micro Content: Bite-sized pieces from daily newsletter distributed on social

Pick 1-2 platforms and figure out how to make that content, native to the platform.

3. Long-Form Content

Long-form content performs better in search engines.

Both in written form and video form.

Think of your long-form content as the one-stop-shop for everything a consumer needs to know.

4. Repurpose Past Content

Re-purposing past content is a gold mine.

In this case, if you strike gold once, you can do it again.

For ex:

You wrote a thread 5 months ago when you had 2000 followers

It performed well.

5 months later, you have 7000 followers...

So, it's time to bring back that epic piece of content, touch it up, and re-distribute it.

If it worked with your previous audience, then most likely the new followers will enjoy it too.

5. Original Content

Want to become an authoritative figure in your industry?

Research for hours and create original content.

That’s content that’s not published on the web.

Yours is the first.

Do this consistently and over time you’ll be a source for information.

6. Find Your Differentiation Factor

There are thousands of people in your niche, many with similar interests, but only one you.

Your differential factor answers “why you?”

Developing your “why you” creates an expectation from consumers.

Meeting that expectation repeatedly builds trust.

Trust influences retention.

Retention creates a reputation.

Find your difference. Stand out.

7. Test, Test, Test, Scale and repeat

Don’t develop a strategy and live and die by it. It should evolve.

Here’s how I do it:

- Test content. Nothing.
- Test content. Nothing.
- Test content. It hits.
- -Scale what hits.
- Make it a pillar piece of content.
- Restart

Now, I’m in a position where I have a form of content that is successful 9/10.

Restarting the process helps me find another form of content that is successful 9/10.

This is part one. Tomorrow I'll drop part two with the remaining 7 tips.

To make sure you see it -- follow @alexgarcia_atx :)

It's also a daily newsletter that I send to 2k+ marketers. (over 50% of them open it daily)

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Takeaways:

1. Topic-Cluster model for SEO
2. Pillar Content to Scale Distribution
3. Long-Form Content
4. Repurpose past content
5. Orginal Content to form an identity
6. Find your differentiation factor
7. Test, Test, Test, Scale, and Repeat