Want to master business writing?
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min 🧵
You should.
Top business ppl like Jeff Bezos, Warren Buffett, and Sherly Sandberg have mastered the art of business writing.
One Bezos shareholder letter and you'll notice it.
It can be taught.
Give me 5 min 🧵
1. Business Writing Is About Clarity and Persuasion
How to do this?
Keep things simple.
Simple = Persuasive
@ScottAdamsSays, “A good argument in five sentences will sway more people than a brilliant argument in hundred sentences.”
How to do this?
Keep things simple.
Simple = Persuasive
@ScottAdamsSays, “A good argument in five sentences will sway more people than a brilliant argument in hundred sentences.”
2. Remove Useless Words
Cut out the extra words.
Prune your sentence.
Don’t use words that you think add a little zest.
For example:
“The very best way to do this” - wrong
“The best way to do this” - right
Cut out the extra words.
Prune your sentence.
Don’t use words that you think add a little zest.
For example:
“The very best way to do this” - wrong
“The best way to do this” - right
3. First Sentence Is Your Attention Graber
@samparr says, “to punch the reader in the face with your first sentence.”
Your first sentence is everything.
It’s just like fishing.
Your first set the hook. Then you reel the fish in.
Your reader is no different.
@samparr says, “to punch the reader in the face with your first sentence.”
Your first sentence is everything.
It’s just like fishing.
Your first set the hook. Then you reel the fish in.
Your reader is no different.
4. Short Sentences
The writer's K.I.S.S.
Keep it short stupid.
Each sentence should focus on one idea.
Many thoughts in one sentence are confusing.
Warren Buffett’s infamous annual letter to shareholders averages 13.5 words per sentence.
The writer's K.I.S.S.
Keep it short stupid.
Each sentence should focus on one idea.
Many thoughts in one sentence are confusing.
Warren Buffett’s infamous annual letter to shareholders averages 13.5 words per sentence.
5. F*ck a Cliche
Don’t use them.
They’re unnecessary placeholders in writing that should be scratched.
Replace the word or phrase.
I wish I could say they increased conversions by 35%.
But no, they’re lame.
Don’t use them.
They’re unnecessary placeholders in writing that should be scratched.
Replace the word or phrase.
I wish I could say they increased conversions by 35%.
But no, they’re lame.
6. Active vs. Passive Voice
Passive: Each idea is organized in your brain.
Active: Your brain organizes each idea.
An active voice uses the sentient structure: subject + verb + object
It’s easier for your brain to imagine the object before the action.
Passive: Each idea is organized in your brain.
Active: Your brain organizes each idea.
An active voice uses the sentient structure: subject + verb + object
It’s easier for your brain to imagine the object before the action.
7. Tell Stories To Simplify
Your brain spazzes when something is too complex.
Consumers experience this too.
To simplify it, tell a story.
A story will help break down complex ideas into digestible info.
Your brain spazzes when something is too complex.
Consumers experience this too.
To simplify it, tell a story.
A story will help break down complex ideas into digestible info.
I learned these from studying two greats:
@ScottAdamsSays
@theSamParr
They wrote it first:
Scott -bit.ly/2QxmVGL
Sam - bit.ly/3gjsKm7
@ScottAdamsSays
@theSamParr
They wrote it first:
Scott -bit.ly/2QxmVGL
Sam - bit.ly/3gjsKm7
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- copywriting tips
- how-tos
- campaign dissection
If so, follow @alexgarcia_atx :)
Because I'm writing a thread for 28 days straight covering everything marketing.
It's also a daily newsletter that I send to 2k+ marketers. (over 50% of them open it daily)
You can join them 👇
bit.ly/3flYp6b
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bit.ly/3flYp6b
1. It's about clarity and persuasion
2. Remove useless words
3. First sentence is an attention grabber
4. Short Sentences
5. F*ck a cliche
6. Active vs. Passive
7. Tell stories to simplify
2. Remove useless words
3. First sentence is an attention grabber
4. Short Sentences
5. F*ck a cliche
6. Active vs. Passive
7. Tell stories to simplify
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