Thread by @GrowthTactics

We have 30,000 marketers in our community.

THREAD: 9 growth tactics they continuously recommend.

(On emails, ads, copywriting, TikTok, and more)

1) With referrals, most users don't care about earning a bit of cash.

Instead, try rewarding users with more access to the CORE PRODUCT.

E.g. When you invite someone to Dropbox, you're rewarded w/ extra storage. Storage is what people signed up for—give them more of it 👇

1b) If you can't reward with more access to your core product, then the cash reward must be significant:

• Physical goods: Offer the product for free once someone refers 5 other customers.
• Subscription services: Offer the service for free for ~ 3 months. Not just one month.

2) There's a time gap between customers clicking "buy" —> product arriving at their door

Create a post-purchase email flow to excite them. Include:

• Examples of how to use your product
• UGC showing off real customers

They'll value your product more when they get it.

3) Study companies' A/B tests.

Goal: See which A/B tests other companies are running so you can test similar hypotheses:

• Turn on your browser’s incognito mode, hit their landing pages, and repeat.
• Take a screenshot every time you see a visual change. That's a test. 👇

3b) Then compare the variants. Are they testing:

• New value propositions?
• New product imagery?
• New social proof (e.g. testimonials)?
• A different way to show pricing?

Determine whether it’s worth testing similar hypotheses for your own company.

4) Retention tactic: Surprise current customers w/ freebies.

• Don't wait for birthdays—that's when customers receive gifts from lots of other brands
• Relate gifts to your core offering for more affinity

E.g. Chewy randomly sends customers pet portraits

5) Links aren't comprehensive for influencer attribution. People hear about you through influencers & buy later—untracked

So add a post-purchase survey. Ask customers where they heard about you. List influencers as an option

A higher post-survey ROAS justifies your influencers

6) Carefully consider your call-to-action (CTA) button copy:

Good CTA copy typically begins with a verb that teases what the audience will encounter next:

*Watch* the product in action
*See* the high-res photos
*Browse* the full inventory

7) Retarget LinkedIn B2B audiences with Facebook.

LinkedIn has great firmographic data, yet their ads are often far too expensive.

Combine LinkedIn's B2B targeting with Facebook's conversion-focused ad platform to create a targeted B2B funnel 👇

7b) Here's how:

1. Create a LinkedIn campaign w/ “website visits” objective.
2. Create a custom audience on FB targeting ppl who visited your website from LinkedIn
3. Run a FB "conversions" campaign to this audience

CPCs & ROAS can be much lower than solely using LinkedIn.

8) Poor TikTok ad performance is often due to poor creative. Try this:

Sound: TikTok requires sound—use audio to highlight customer testimonials/product tutorials

Authenticity: Shoot on an iPhone & make content that is authentic to how your customers engage w/ your product

9) Consider running ads to test and refine your landing page copy.

Since your ads will get significantly more impressions than your landing pages, you'll be able to get statistically significant results on your copy, quickly. 👇

9b) Try this:

• Create multiple copy variations to test in FB's ad manager. Instead of conversions, focus on click-through rate. Test to determine which copy incites the most engagement.

• Use the winning ad copy as your landing page's headline, sub-headline, and body copy.

Before we wrap up:

Our growth newsletter goes deep on tactics like this. Next issue goes out Wednesday. Get it here demandcurve.com/newsletter

And don't be like this guy:

Got ideas for growth tactics or channels you'd like us to cover next? Hit us in the comments👇

Until next thread.

-Nick