Victor Profile picture
16 Apr, 10 tweets, 5 min read
9 Tricks to control user attention 😈👇
1. Motion

It is a proven method of getting user attention for a short period of time.

An awesome example I like very much is how @JoshWComeau used this fellow guy gently jumping in when you read his blog article.

He got thousands (!) of subscribers just because of this trick
2. Size

One of the basic ideas for moving user attention to the thing you want is simply increasing its size.

The bigger the object is, the more attention it gets.
3. Positioning

The closer the object is more attention it gets.

This works in real life too: if you see an approaching object that becomes closer and closer, you'll pay attention to him.

...especially if it's a tiger 😳
4. Contrast

If someone wants to stand out in the crowd, he or she can wear something colorful, that is easy to notice.

If objects have the same size, placed symmetrically, have the same form, but one object has a different color - it will get the user's focus.
5. Order / Anchor points

This is controversial a bit, but I found that these 5 points are so-called "anchor points". At least in the Russian web.

So the idea is it's good to place the main object on one of these points. This way the object can easier get more attention.
6. Air

If the object you want to focus the user's attention to doesn't have enough air around it, it'd be hard to notice it (even if it has contrast or even if it's bigger)

Make sure the object has enough air => it'd be easier to focus on it.
7. Emphasizing

I found an interesting example of text-emphasizing.

If you make the text bolder/bigger, it will get more attention.

However, the effect might be negative: if you emphasize the price it may seem more pricey than it is.
8. Progress

If you want not to just grab the user's attention but also KEEP IT for some time, you can show the user the progress of his/her actions.

There is the related "goal gradient effect" that increases user motivation.

Use progress bars/steps etc to keep users engaged.
9. Pointing

This is the most AWESOME trick! ✨

Place a photo of a person that looks at or points at something, and it's very likely user eyes will follow the pointer.

Here are four demonstrative examples.

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More from @vponamariov

15 Apr
There are 4 basic design principles you need to know

👇
1. Contrast

By using contrast you can control users' focus. Ways of making an element stand out:

1. Color
2. Shape
3. Size
4. Proximity / Distance

Remember: No contrast / Too much contrast is bad!
2. Alignment

When your elements are aligned, nothing looks out of place.

It doesn't mean that an element cannot be out of order if you want to focus the user on it, but most elements should be usually aligned.

A typical way to achieve that is using grids or columns.
Read 5 tweets
13 Apr
How to make this with CSS only 👇
1 / 8

First, you need an SVG that has TWO parts:

- Line
- Arrow

For drawing such curves you can use any vector editor. I used @sketch.

Tutorial on how to do this: sketch.com/docs/vector-ed…

Arrow is a simple triangle.
2 / 8

Next, after you exported SVG, you can go to jakearchibald.github.io/svgomg/ in order to remove clutter from the SVG.

Btw, this is a nice hint: you can significantly reduce the size of SVG by using this awesome tool from @jaffathecake
Read 9 tweets
12 Apr
How to design almost any UI element.

A curated list of 58 articles 👇
Buttons.

7 Basic Rules for Button Design by @101babich
uxplanet.org/7-basic-rules-…

Button Design
uxdesign.cc/button-design-…

Cheatsheet for buttons by @TessGadd
uxdesign.cc/ui-cheat-sheet…
Text fields.

UI cheat sheet: text fields (Awesome article! 🤩)
uxdesign.cc/ui-cheat-sheet…

Text fields & Forms design — UI components series
uxdesign.cc/text-fields-fo…

The Anatomy of Input Field
uxplanet.org/the-anatomy-of…
Read 22 tweets
8 Mar
Consistency matters, they say...🤔

Starting from today, I'll post one UI tip per day for the next 50 days!

Follow this thread 👇

💡Tip #01 - Set the fixed width of your buttons if they have a loading state

Otherwise, they'll shrink when loading, and it looks terrible. Image
💡Tip #02 - Don't hide tips if it's unnecessary

Developers tend to hide tips under icons/tooltips/popups.

In this case, your users will be forced to hover every icon to read the tip.

It'd be better to show tips right away, if possible. 😊 Image
💡Tip #03 - Show progress bars for complex forms

They help users to identify which step they are on AND how many steps are left (!)

The latter will increase conversion of completing the form because of the "Goal Gradient Effect".

Further reading:

Image
Read 7 tweets
4 Mar
I sold Pingr.

One of the hardest tweets for me.

Lessons below 👇
Some stats

🔸Time spent: ~14 months
🔸Hours spent: ~1000
🔸Number of users: ~560
🔸Number of paying users: ~20
🔸Number of lifetime deals sold: ~20
🔸Total traffic: ~23K
🔸Revenue: negative
🔸Price: I cannot disclose the price, but it covered my development time fully
1 / Listen to others but make your own decisions. After I posted on Reddit, I decided to change my pricing model, but it turned out to be a mistake. I listened to others.

When a user asked me for something, I immediately started doing it.

Make your own decisions.
Read 14 tweets
2 Mar
I've been merciless 👿 when I was reviewing your designs.

Now it's time to look at good examples ☺️

Let's start with @PlausibleHQ

Here is my UI/UX review👇 Image
Look at how social proof should be done 🤩

🔸Real testimonials, no fake people
🔸Links to Twitter profiles
🔸The design look balanced
🔸Stats are not fake, which feels like the service is reliable and not making up things

Well done 💪 Image
Have a sign-up form?

Show me:

🔸Is there a free trial?
🔸Fields I should fill
🔸Possible constraints (e.g. password rules)
🔸What will be the next steps?
🔸Log in link, if I've already signed up Image
Read 4 tweets

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