'When the team asked John Hegarty, who judged last year’s competition, he recommended me. I was thrilled because I am a total print junkie.' I talk to @monmckenzie26 @StopPressNZ about why I'm judging @NZStuff #PaperPlanes stoppress.co.nz/features/cindy…
'My background in advertising is account management, and I'm not one of those account people that ever thought I could do the creative’s job – because I couldn’t. I am blown away by the brilliant creative minds in our industry who take that creative leap' stoppress.co.nz/features/cindy…
'I am a total, utter sucker for advertising by the way. I wouldn’t be good at my job if I wasn’t. Great advertising totally works on me.' I talk to @monmckenzie26 @StopPressNZ about why I'm judging @NZStuff #PaperPlanes stoppress.co.nz/features/cindy…
'When @bbhblacksheep's @Levis 501s Laundrette ad launched, I never wore jeans because I didn’t think they were very flattering. I went straight out the next day and bought a pair – and by the way, they still weren’t flattering.' @monmckenzie26 @stoppressnz stoppress.co.nz/features/cindy…
'People don’t appreciate how great we have to be to produce the work that we do. Advertising as an industry is not held in the same regard as many others, and it should be.' I talk to @monmckenzie26 @StopPressNZ stoppress.co.nz/features/cindy… @NZStuff #PaperPlanes
'Great creativity is born out of many different mindsets, perspectives, backgrounds, and world views, all coming together in constructive creative conflict, to get to a far better place than any of us would’ve got to on our own' @monmckenzie26 @StopPressNZ stoppress.co.nz/features/cindy…
'I use those words deliberately, constructive creative conflict, because great creative is not born out of homogeneity. You don’t get the best creative by everyone going “oh yes we all think that’s terrific”' @monmckenzie26 @stoppressnz stoppress.co.nz/features/cindy… #paperplanes
'Our industry thinks its glory days are over. Our glory days haven't even begun. We haven't even begun to see how creative this industry can be when we leverage the skills, talent and creativity of women and people of colour.' @StopPressNZ stoppress.co.nz/features/cindy… @NZStuff
'Our industry should be massively female dominated because it sells to women. And so we get more empathetic, more relevant, and more innovative creative when we have a more female than male industry.' @monmckenzie26 @stoppressnz stoppress.co.nz/features/cindy…
@NZStuff #PaperPlanes
@NZStuff #PaperPlanes
'It doesn’t matter if you're that one black female creative the agency hired because ‘diversity’, and you come up with a brilliant ad selling to women, if the white male ECD goes “Oh I don’t get that. I don’t like that, change it altogether.” @stoppressnz stoppress.co.nz/features/cindy…
'I’m not a fan of the word diversity. It’s not about diversity, it’s about humanity - about reflecting the world as it really is. And to reflect the world as it really is in our ads, we have to reflect the world as it really is in our teams.' @stoppressnz stoppress.co.nz/features/cindy…
'We don’t need young white male creatives anxiously and earnestly working to make sure we’ve cast diversity in our ads when we have diverse talent creating the ads, approving the ads, producing the ads, and shooting the ads.' @StopPressNZ stoppress.co.nz/features/cindy… @NZStuff
"It’s so simple, once you have diverse talent at every point in the process, you don’t have to worry about whether what you see on your screen/in your magazine is going to be diverse in the way that connects to the world as it really is. It just will.' stoppress.co.nz/features/cindy…
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