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Trung Phan 🇨🇦 Profile picture
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27 Apr, 9 tweets, 3 min read
The world's most lux brands only use capital letters 👀
Absolutely shocked that @Wendys is *not* all caps.

Pls fix: @Cokedupoptions, @berkeneer, @JohnWRichKid
Source: medium.com/throughdesign/…
More
Double more:
😂😅😂😅😂😅😂
The gift that keeps on giving
Had to wait 37 minutes at the laptop to capture this image.

Worth it:
tears

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More from @TrungTPhan

Trung Phan 🇨🇦 Profile picture
28 Apr
1/ Brex raised new funding at a $7.4B valuation.

Interestingly, the corporate card startup launched in 2018 with a very successful $300k out-of-home (OOH) ad campaign.

Here's a breakdown of Brex's OOH strategy 🧵 Image
2/ First, what are out-of-home (OOH) ads?

There are 4 major categories:

◻️ Street furniture (bus benches, phone kiosks)
◻️transit (taxis, busses, airports)
◻️place-based (arenas, shopping malls)
◻️billboards (traditional and digital)

Billboards make up 60%+ of OOH inventory. Image
3/ What's interesting about OOH is that if used correctly, the cost to reach 1k people (aka CPM) is cheaper than other ad options. Image
Read 12 tweets
Trung Phan 🇨🇦 Profile picture
28 Apr
What my parents wanted:
◻️Ivy league
◻️Doctor or engineer
◻️Fluent in Vietnamese

What they got:
◻️Bush league
◻️Ability to doctor photos and engineer dumb laughs
◻️Fluent in the latest viral meme format
😂
100% true story.

My old man has quibbles with the above tweet: Image
Read 4 tweets
Trung Phan 🇨🇦 Profile picture
27 Apr
No one:

Startups:

“We’re called Kan Opnr, a smart hardware company disrupting the $10 trillion global food industry.”
We move fast here at TRUNG INDUSTRIES.

Have a Zoom with 10 different Chinese manufacturers this afternoon for Kan Opnr.

Received 8 terms sheets at a $30-50m valuation.

And just paid $28k for 4 logo designs from Fivver

Let me know which y’all want.
Some crowdsourced ideas to make Kan Opnr a unicorn:
◻️ Make a fragile handle that breaks frequently so the customer has to subscribe for a monthly replacement (COAAS, Can-opening-as-a-service)
◻️ Customizable rubber grips (like Apple Watch straps)
◻️ Install Alexa mic
Read 8 tweets
Trung Phan 🇨🇦 Profile picture
25 Apr
You've definitely heard of "The Hero's Journey", the narrative structure found in countless stories dating back to Homer's Odyssey in ~7th century BC.

A great way to learn the framework: comparing scene-by-scene images from "The Matrix" and "Star Wars".

Check it out🧵
0/ The "Hero's Journey" was coined by Joseph Campbell, an American literary prof.

He studied ancient myths and found many shared a similar character arc (AKA the "monomyth").

It follows 12 stages, with a hero venturing from an "ordinary world" to a "special world" and back.
1/ Ordinary world

The hero's normal life before the adventure begins:

◻️ Luke Skywalker lives on a farm in Tatooine
◻️ Neo is a corporate slave in the real world
Read 17 tweets
Trung Phan 🇨🇦 Profile picture
24 Apr
A Redditor gives 12 examples of Barnes & Nobles failing to innovate or improve its business.

It’s scathing and none of the reasons are “blame Amazon”
OP: reddit.com/r/books/commen…
PS. Smash that FOLLOW for someone that loves pulling gold from Reddit @TrungTPhan

Like here:
Read 6 tweets
Trung Phan 🇨🇦 Profile picture
23 Apr
tax accountants finding new loopholes when the 39.6% capital gains tax hits
OR: Billionaires on their yachts living in non-national waters so they can never be taxed
For more tax advice (but NOT investment advice), check this out this non-podcast open.spotify.com/show/0Pogh5lcy…
Read 5 tweets

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