Senate hearing underway. Nice to see @BostonJoan connecting data protection and antitrust with misinformation. "needs an overhaul, so that companies are not able to siphon data and leverage it to maximize an advantage over consumers."
"This is because Facebook knew, even back then, that their products could threaten privacy on a scale society had never reckoned with before." again noting risks and harms. misinformation downstream from them. @tim_cook Apple also understands this hence 14.5.
oomph @tristanharris just analogizes the hearing with executives from YouTube and Facebook and their efforts as similar to asking the CEOs of Shell, Exxon, et al what they're doing about climate change.
Bickert citing Facebook's announcement three years ago about leaning into family and friends despite losing time on the site... that announcement has been used in Australia and around the globe in its defense. I've started to wonder if they did it simply for later defense.
reminder to @BenSasse, Bickert is not a forthright witness. She was on emails to brutally selectively shutting down of competitive apps' access to data in 2013, UK hearing where they denied data breaches a month before we found out about them, etc.
YouTube witness: "On our platform, advertisers advertise on single pieces of content" is a really strong, stealth wack at Facebook. She's pointing out Facebook's repeated and weak claim ads don't run against specific content to avoid liability and scrutiny of its core biz model.
and @tristanharris describes the smart people at Google, Facebook with good intentions as having "a gun off-screen held to their heads" protecting their core harmful biz model. I call these the corporate guard rails but his analogy is much better.
pretty good hearing so far. one comment (and try hard as possible to not take this as partisan) but @ossoff is headed for rookie of year on understanding Facebook/Google's core biz model. To confirm not partisan, @HawleyMO won this two years ago. Will post video shortly.
Here is @ossoff in three tweets. Rightly starts with antitrust lawsuits as privacy, misinformation, algorithmic bias, censorship are all downstream concerns from power and surveillance model. Asks simple question which Facebook’s Bickert dodges. (1 of 3)
Then comes back at it and Bickert again dodges as she’s the content policy person. I wonder if @ossoff knows Bickert was the Facebook lawyer assigned to Facebook’s 2013 strategy to cut off competitive threats from their data APIs. She’s on the leaked emails. (2 of 3)
Finally, @ossoff circles around to Apple’s operating system update yesterday which kneecaps Facebook’s core biz model since a little known fact is a majority of their data comes from when you’re not actually using one of Facebook’s services. (3 of 3)
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78 seconds. Listen closely. Apple has kneecapped Facebook pushing out an update fo 1+ BIL devices.
Remember: 1) in no way does this update stop personalized ads, it stops surveillance 2) a majority of Facebook’s data is collected when users aren’t on its services (surveillance).
Full context for those clips. Sandberg did her normal mom and pop song mixing in vaccine heartstrings. India is a bit much considering FB suppressed Modi protesting today. Again gaslights to confuse FB’s tracking and surveillance business model as simply “personalized ads.” /2
CFO works in short message about “headwinds” and transatlantic data transfer issues (Schrems II). This is all CYA and we’ve seen Facebook’s history of downplaying risk so these mentions mean something big. /3
Just having this convo. Of course, Facebook will present this as not a big deal. If the world knows data protection (something consumers want) is a risk to Facebook, then sharks will circle and regulatory and advocacy risk will heighten. #KneecapFacebook
So instead they’ll push creators, small business and normal formula for empowering the long tail. The CFO message above will serve as their “CYA” and they will go out of their way not to highlight the largest risk they’ve ever seen.
A word about YouTube. There will be hundreds of euphoric reports this morning on YT's incredible growth in Google's earnings. Having listened, I heard remarkably little detail about the biz and thought about this 2018 piece when they were 60% smaller. /1 digitalcontentnext.org/blog/2018/03/0…
some math:
-YouTube reported $6B in Q1 global ad revenue, much of it video.
-That's $24B+ global / year.
-US market is typically close to 50% of Google's biz
-Google's own trade group says US video ad biz is $26B/yr
-net net, YouTube dominates US digital video ad revenues. /2
It's a remarkable percentage considering video is the one area where there is outsized IP and creator value. Now much of the revenue gets passed on so lots of people are happy. So I'm also 😀. But I still go back to my original piece on Goog obfuscation. For a biz this core... /3
wow, Zuckerberg and press-friendly Mosseri are live trying to steer press towards an a16z-sanctioned creators narrative.
The only story is Apple iOS 14.5, here are 3 points I made earlier today on effect on Apple users, business/investors and the drama between Apple/Facebook.
#1 - Consumers: without question, this is a net positive. With one iOS push, Apple made a default world where the only company who can harvest your data is the app you’re choosing to use and if companies want to track you across other apps they need to ask your permission.
#2 - Investors: Facebook is clear loser and we’ve now seen multiple suits where Facebook has intentionally withheld information from investors. FB gets a majority of their data when you’re not actually choosing to use its apps and Apple has kneecapped it 24hrs before FB earnings.
"We have to prepare for the worst here." - VP, ad chief
"I think there is a real chance this is a very bad moment for us" - VP
"how long can we get away with the reach overestimation?"
"This is a lawsuit waiting to happen." /1
These are statements in "Highly Confidential - Attorneys' Eyes Only" evidence unsealed in a Facebook fraud case over weekend. In Feb, FB had framed the complaint to press as "cherry-picked" but we can now see full threads including Facebook COO, CFO, and half-dozen senior VPs. /2
Quick explainer (1 of 3): Measurement issues were an ongoing issue according to COO Sandberg to CFO Wehner. And an analyst had now noted Facebook's projected numbers in its advertising planning tools were even larger than actual people (using the US census). /2