Thread by @jason_kint

wow, Zuckerberg and press-friendly Mosseri are live trying to steer press towards an a16z-sanctioned creators narrative.
The only story is Apple iOS 14.5, here are 3 points I made earlier today on effect on Apple users, business/investors and the drama between Apple/Facebook.

#1 - Consumers: without question, this is a net positive. With one iOS push, Apple made a default world where the only company who can harvest your data is the app you’re choosing to use and if companies want to track you across other apps they need to ask your permission.

#2 - Investors: Facebook is clear loser and we’ve now seen multiple suits where Facebook has intentionally withheld information from investors. FB gets a majority of their data when you’re not actually choosing to use its apps and Apple has kneecapped it 24hrs before FB earnings.

#3 - Drama: It’s been remarkable to watch Facebook run a national ad campaign, lobby politicians, hold secret meetings with clients, attack Apple on Q4 earnings to try to stop Apple. Needless to say, Mark Zuckerberg and Facebook are not good messengers here and it’s been obvious.

ps it's also worth remembering Apple is a juggernaut who in this case has done something positive for consumers but likely only because it aligns with their own interests. In the next power struggle between industry behemoths the consumer may very well be the victim. Eyes open.

If you read NYT report yesterday on epic struggle by Facebook to stop Apple from kneecapping its business, there was reference to FB's private meetings to create drama with ad clients. Now that Apple has moved forward, here is a taste from video of those meetings in three clips.

I should note the video was posted by Facebook on its public site. I didn't share it at the time as my suspicion was FB actually wanted it in the wild as a purposeful leak of its gaslighting to protect its surveillance biz (note their title slide should say Jan 2021). (1 of 3)

Here is probably the most interesting few minutes as it leans into the pandemic, small businesses, misinformation about Apple's practices and death of free services. Let's listen to her "doubleclick on why" - this is some incredible work by Clegg's PR team but it failed. (2 of 3)

And the close, "We are in it together" ... despite the fact almost no one on the planet wants to be in anything together with Facebook. It's just necessary. That’s all… since it was public I thought it would be useful to see it. (3 of 3)