A word about YouTube. There will be hundreds of euphoric reports this morning on YT's incredible growth in Google's earnings. Having listened, I heard remarkably little detail about the biz and thought about this 2018 piece when they were 60% smaller. /1 digitalcontentnext.org/blog/2018/03/0… 
some math:
-YouTube reported $6B in Q1 global ad revenue, much of it video.
-That's $24B+ global / year.
-US market is typically close to 50% of Google's biz
-Google's own trade group says US video ad biz is $26B/yr
-net net, YouTube dominates US digital video ad revenues. /2
-YouTube reported $6B in Q1 global ad revenue, much of it video.
-That's $24B+ global / year.
-US market is typically close to 50% of Google's biz
-Google's own trade group says US video ad biz is $26B/yr
-net net, YouTube dominates US digital video ad revenues. /2
It's a remarkable percentage considering video is the one area where there is outsized IP and creator value. Now much of the revenue gets passed on so lots of people are happy. So I'm also 😀. But I still go back to my original piece on Goog obfuscation. For a biz this core... /3
We know nothing about its financials beyond top-line #. We know nothing about how much of the $26B flows to categories of professional programming, creators, overseas, dark places, or how it's leveraged. eg only a few years ago YouTube made RT into its #2 news channel. /4
Considering YouTube's outsized role in building a lot of nefarious programming globally, it just seems like we should know a bit more about the business. And as
@evelyndouek likes to note, it's insane to be in 2021 and yet to see its CEO testify. /5
@evelyndouek likes to note, it's insane to be in 2021 and yet to see its CEO testify. /5
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