Transformative innovation begins with a variant perception.

A belief or view that differs from the consensus.

4 variant perceptions that are changing the world:
TSMC - Morris Chang

Variant Perception: The status quo (integrated chip design and manufacturing) was constraining innovation in the semiconductor industry.

Solution: Pure play chip manufacturer.

Outcome: Rapidly accelerating chip innovation that has propelled society forward.
Stripe - @patrickc & @collision

Variant Perception: Existing internet payments infrastructure created friction and limited economic growth.

Solution: Developer-friendly tools for the online economy.

Outcome: Infrastructure solutions that are increasing the GDP of the internet.
Shopify - @tobi

Variant Perception: Small business is essential but would be left behind as commerce went online.

Solution: Toolkit for anyone to conduct business online.

Outcome: A flourishing ecosystem of small businesses with ripple effects throughout the global economy.
SpaceX - @elonmusk

Variant Perception: The status quo would never enable economically-viable space commerce or travel essential for human progress.

Solution: New, first principles approach to space flight.

Outcome: More efficient space flight; global high speed WiFi network.
All of the variant perceptions in this thread feel obvious today.

Importantly, at the time when each entrepreneur developed them, they were anything but.

They were crazy, until they weren’t.

Lesson: You are rewarded for having a variant perception that later becomes consensus.
There are so many amazing entrepreneurs out there today who are building new solutions based on their variant perceptions.

Tag your favorites here and shout them out for their efforts.

We salute you!
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More from @SahilBloom

24 Apr
In his final Amazon shareholder letter, Jeff Bezos shared a powerful mental model on maintaining your distinctiveness.

A thread on the fight against normalcy (in your career, startup, writing, or life):
Jeff Bezos founded Amazon in 1994.

In 27 years at the helm, he grew it into one of the largest and most influential companies in the world.

Today, it is worth almost $1.7 trillion.

Each year since its 1997 IPO, Bezos has written an annual letter to Amazon shareholders.
In February, Jeff Bezos announced he would step down as CEO.

In his final annual shareholder letter, he covered his “create more than you consume” mantra and hit on climate and employee issues.

But its closing - on the fight against normalcy - held the most powerful lessons.
Read 15 tweets
18 Apr
To grow, you need to be relentlessly consistent.

Because growth - in your career, startup, writing, or life - comes gradually and then suddenly.

10 threads to help you on your growth journey:
Competitive Advantages

10 competitive advantages that don’t require talent.
The Feynman Technique

A learning framework for growth:
(1) Identify
(2) Explain It To Me Like I’m 5
(3) Reflect & Study
(4) Organize, Convey & Review
Read 13 tweets
13 Apr
The Audience Building Course

I’m excited to announce that my friend @Julian and I will be co-teaching a live sprint course on the art and science of audience building for Twitter and newsletters.

If you’re interested, apply to join at the link below! maven.com/demandcurve/au…
We will be teaching the sprint course in early June and will cover a variety of topics related to audience building.

It is designed to be tactical and provide course participants with everything @Julian and I wish we knew when we were getting started on our own creator journeys.
This course is for founders, creators, and builders looking to learn the ins and outs of audience building.

Participants will learn alongside a community of passionate, positive-sum individuals and have the opportunity to build circles to co-promote and grow.
Read 7 tweets
12 Apr
The story of the last few weeks in finance has been the secretive rise and rapid downfall of Archegos Capital Management.

A thread on the underlying mechanics of the Archegos saga and how a $20 billion fortune vanished into thin air...
First, let’s set the stage.

Archegos Capital Management is the family office of Bill Hwang, a former prodigy of hedge fund legend Julian Robertson.

Hwang previously built Tiger Asia Management - a so-called “Tiger Cub” fund due to its lineage from Robertson’s Tiger Management.
Bill Hwang grew Tiger Asia Management into a highly successful hedge fund, reaching ~$10 billion in assets under management in the 2000s.

He was a bit of an anomaly in the world of high finance - known as a devout Christian with simple tastes (seriously, he drives a Hyundai!).
Read 26 tweets
10 Apr
Kaizen is a powerful concept for unlocking growth in your career, startup, business, writing, or life.

A short thread on what it means and the magic of continuous improvement...
Kaizen is a Japanese word meaning “improvement.”

In practice, the term is used to convey continuous improvement.

It is a dynamic process - ongoing, incremental, compounding daily improvements.
The origin of the concept of Kaizen is long, winding, and global in nature.

In the 1930s, Walter Shewhart - a Bell Labs engineer - had developed the Plan-Do-Study-Act System (PDSA) to assess the effectiveness of organizational changes in driving continued business improvement.
Read 11 tweets
3 Apr
Focus is a competitive advantage.

But in a noisy world, it is increasingly difficult to find.

5 tactics for finding focus in your career, startup, or life:
Eliminate Low-Value Decisions

Mark Zuckerberg is famous for having only one outfit in his closet.

While an extreme example, there is a lesson here:

Eliminate decisions that require energy but do not create commensurate value.

Redeploy that energy into high-value decisions.
Sprint Then Rest

The human mind is not designed to be on at all times. It needs rest.

Work in short blocks (1-2 hours).

You can schedule the blocks - I call it "deep work" on my calendar - or leave yourself more flexibility.

Use biology to your advantage: sprint then rest.
Read 9 tweets

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