Which company are you better off investing in?

High Growth Compounder 🐇
$1M earnings growing 50% per yer
Valuation: $30M (30x earnings)

Slow and Steady Grower 🐢
$1M earnings growing 10% per year
Valuation: $3MM (3x earnings)

Let's play this out....
Company 1 - High Growth Compounder 🐇

Assuming 50% growth rate continues:

Year 1: $1.5MM
Year 2: $2.25MM
Year 3: $3.375
Year 4: $5M
Year 5: $7.5M

Value if trading at 30x: $225M
Value if multiple gets cut in half to 15x: $112.5M
Value if multiple gets cut to 5x: $37.5
Company 2 - Slow and Steady Grower 🐢

Assuming 10% growth rate continues:

Year 1: $1.1M
Year 2: $1.2M
Year 3: $1.32M
Year 4: $1.45M
Year 5: $1.59M

Value if still trading at 3x: $4.7M
Value if trades up to 10x: $15.9M
Value if trades up to 20x: $31.8M
The moral of the story:

Pay up for quality.

3x earnings might feel like a steal, but unless it can grow and has a long runway, the outcome is far less exciting.

You only have to be right about one compounder in a lifetime to do very well.

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More from @awilkinson

22 Apr
It’s a lot easier to AVOID things that make you miserable than to predict what will make you happy.

There’s an incredible @Harvard Study from 1938 that sheds light on just how to avoid a miserable life.

In 2013, reading it caused me to quit drinking and changed my life...
In 1938, Harvard enrolled 268 sophomores (all men due to the time) into The Study of Adult Development.

They also recruited a group of 456 inner city male Bostonians as a control group.
268 wealthy Harvard undergrads and 456 working class men from some of Boston's worst neighbourhoods, in one long term study to see how their lives would turn out...
Read 17 tweets
19 Apr
One of the most overlooked ways to increase revenue is something called Pricing Power.

Your product is so awesome or in demand that you can charge more and your customers won't leave.

Most leaders are TERRIFIED of raising prices...
But in my experience, most customers don't blink....

For example:

We randomly own a bakery.

Our manager was absolutely terrified of raising prices, even after we showed her that we were charging 25% less than our competition...
Even crazier, in the 5 years since we'd last increased pricing our costs had increased massively.

Hourly wages had been increased significantly, ingredients were more expensive, labour became tighter, rent increased.
Read 9 tweets
5 Apr
I'm pretty confident that:

In 5-10 years, nobody will be aware of crypto 🪙

It will be long forgotten by everyone other than hardcore developers...
Not because crypto won't work.

It will.

But because, as it stands, it's CONFUSING.

The technology is pushed to the forefront when it shouldn't be.

Example: find me a crypto company that doesn't mention crypto.

In an effort to promote crypto, they obscure the utility.
As @benedictevans pointed out this morning, crypto projects are often impossible to navigate or underststand as a mere mortal.

They are built for fellow crypto nerds:

Read 10 tweets
2 Apr
A funny heuristic:

What's your Batman project? 🦇

What's something, that if you don't do, nobody else will?

Imagine your life was a movie and this is the trailer:

"In a world where....______.....one woman/man...."

Read on, to see what I mean 👇

Most businesses or philanthropic projects don't need YOU to happen.

They are inevitable.

If you don't push it forward, someone else will soon or already is.

For example...
If someone didn't start Clubhouse, someone probably would have started a similar startup soon after.

Audio still would have taken off. It was inevitable.

Maybe it would have taken a little longer, but it probably would have happened.
Read 20 tweets
30 Mar
This is a story about how I lost $10,000,000 by doing something stupid.

Ten. Million. Dollars.

Literally up in smoke. Money bonfire.

That’s enough to retire with $250,000+ in annual income.

Here’s what happened…
In 2009, @metalab was a small but profitable agency.

The business was making a couple hundred thousand dollars a year in annual profit and I was trying to figure out how to invest the profits.

Agencies can be great businesses, but they are HARD.
You lose clients at random, your pipeline dries up on a dime. It’s feast or famine and unpredictable.

I kept reading about what @dhh and @jasonfried were doing with Basecamp, building software for themselves then selling monthly access to it.

wired.com/2008/02/mf-sig…
Read 57 tweets
29 Mar
I woke up at 5AM thinking about Bitclout.

On its face, Bitclout is really stupid:

1. Stupid name 😫

2. Stupid password system 🔒

3. Stupid crypto complexity 🤓

BUT, the idea is extremely interesting:

Creating a market based on betting on people and their content...
For the first time ever, Bitclout aligns the incentives of the audience and the influencer.

Here's a refresher:

1. I claim my profile, which is scraped from Twitter

2. You can buy my "coin" (aka stock) and the price goes up and down based on demand: bitclout.com/u/awilkinson
3. When people buy my coin, I get 10% of the transaction credited to me (someone buys $100 of Andrew Coin, I get $10).

The more popular Andrew Coin becomes, based on demand, the more our jointly owned coins goes up in value...
Read 14 tweets

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