A funny heuristic:

What's your Batman project? 🦇

What's something, that if you don't do, nobody else will?

Imagine your life was a movie and this is the trailer:

"In a world where....______.....one woman/man...."

Read on, to see what I mean 👇

Most businesses or philanthropic projects don't need YOU to happen.

They are inevitable.

If you don't push it forward, someone else will soon or already is.

For example...
If someone didn't start Clubhouse, someone probably would have started a similar startup soon after.

Audio still would have taken off. It was inevitable.

Maybe it would have taken a little longer, but it probably would have happened.
On the flip side...

This is Dan (@cavsdan).

The LEAST interesting thing about him is that he's worth $57 billion dollars.

He made a fortune starting Quicken Loans, which is the largest mortgage lender in the US.

What makes him interesting is: Image
He is the Batman of Detroit.

He grew up the son of a bar owner with nothing.

Worked joe jobs delivering pizzas etc.

Just a normal guy.

Then he made a massive fortune on his mortgage business, Quicken Loans, which he started with $0 with his brother...
What do most rich people do with their money?

Safe stuff.

They put their billions into index funds.

Invest in boring businesses.

Preserve their money for future generations.

Give their money away to university endowments, etc.

Dan is different....
After the financial crisis, Detroit was in ruin.

The city went bankrupt.

Everyone moved away.

Derelict buildings and houses lined every block.

Companies shuttered. Jobs went away.

People said Detroit was finished.

But Dan loved Detroit.

This was his Batman moment....
All the other rich people in Detroit lived way out in the suburbs.

It barely mattered to them.

If Dan didn't save Detroit, nobody would.

So he went all in...

theguardian.com/cities/2014/ap…
First, he moved his entire 2,000 person staff directly into Downtown Detroit.

Imagine telling your mostly well-off employees you are moving the office from the comfy suburbs into the heart of a crime ridden, derelict downtown?

Most weren't exactly stoked. Image
What's crazy is, Detroit used to be a MASSIVE city.

It was the center of the world when it came to automotive companies and many huge American corporations were based there.

In its heyday, it was a Boston or San Francisco level city. Image
Dan started spending hundreds of millions of dollars buying up all the old empty SKYSCRAPERS that all these companies left behind.

This is at a time where most real estate developers were selling out of Detroit as fast as possible. Image
Most were sitting empty. Losing money by the day.

Nobody wanted to rent them. Developers were practically giving them away like boat anchors.

Dan poured hundreds of millions of dollars into restoring the buildings to their former glory.

He moved more of his staff into them.
But nobody wants to go downtown—no matter how nice it looks—if it's not safe.

The police were under-funded, so Dan created his own private security force to help make residents and employees feel safe.
Then he spent years, like a door to door missionary, begging top companies to come back to Detroit and buy into his mission.

For founders to move back and start companies.

For people to come back and live and work there.

nytimes.com/2013/04/14/bus…
He invested in pretty much any company that committed to bringing jobs back to town.

He poured hundreds of millions into companies like Shinola, a watch maker that manufactured all their products in Detroit and paid their workers well.

shinola.com
He flew in hundreds of top business people, philanthropists, celebrities—you name it—and spent hours a day personally walked them around the city.

Showing them what was going on and talking about his mission.

Then after years of pain...

It worked.

He started a movement. He made Detroit cool again.

For the first time in 20 years, the population started growing.

Cool businesses start popping up again.

People start moving back.

Like a Phoenix, rising from the ashes... Image
Business Insider estimates that so far, Dan has invested $5.6 billion revitalizing Detroit.

businessinsider.com/quicken-loans-…
But he's still going.

He just announced that he's personally paying off $500 million in property taxes for Detroit's poorest residents:

forbes.com/sites/giacomot…
The future is uncertain. The city is still getting back on its feet. It's still vulnerable.

But one thing is for sure:

If @cavsdan hadn't stepped up and pulled a Batman, Detroit would have been a hell of a lot worse off.

What's your Batman project? 🦇

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More from @awilkinson

5 Apr
I'm pretty confident that:

In 5-10 years, nobody will be aware of crypto 🪙

It will be long forgotten by everyone other than hardcore developers...
Not because crypto won't work.

It will.

But because, as it stands, it's CONFUSING.

The technology is pushed to the forefront when it shouldn't be.

Example: find me a crypto company that doesn't mention crypto.

In an effort to promote crypto, they obscure the utility.
As @benedictevans pointed out this morning, crypto projects are often impossible to navigate or underststand as a mere mortal.

They are built for fellow crypto nerds:

Read 10 tweets
30 Mar
This is a story about how I lost $10,000,000 by doing something stupid.

Ten. Million. Dollars.

Literally up in smoke. Money bonfire.

That’s enough to retire with $250,000+ in annual income.

Here’s what happened…
In 2009, @metalab was a small but profitable agency.

The business was making a couple hundred thousand dollars a year in annual profit and I was trying to figure out how to invest the profits.

Agencies can be great businesses, but they are HARD.
You lose clients at random, your pipeline dries up on a dime. It’s feast or famine and unpredictable.

I kept reading about what @dhh and @jasonfried were doing with Basecamp, building software for themselves then selling monthly access to it.

wired.com/2008/02/mf-sig…
Read 57 tweets
29 Mar
I woke up at 5AM thinking about Bitclout.

On its face, Bitclout is really stupid:

1. Stupid name 😫

2. Stupid password system 🔒

3. Stupid crypto complexity 🤓

BUT, the idea is extremely interesting:

Creating a market based on betting on people and their content...
For the first time ever, Bitclout aligns the incentives of the audience and the influencer.

Here's a refresher:

1. I claim my profile, which is scraped from Twitter

2. You can buy my "coin" (aka stock) and the price goes up and down based on demand: bitclout.com/u/awilkinson
3. When people buy my coin, I get 10% of the transaction credited to me (someone buys $100 of Andrew Coin, I get $10).

The more popular Andrew Coin becomes, based on demand, the more our jointly owned coins goes up in value...
Read 14 tweets
23 Mar
One of the hardest things to balance as entrepreneur is WHEN to hire.

Hire TOO FAST and you end up with:

Toxic culture misfits 🤡

Middle management 👨‍💼👩‍💼

Parkinson’s Law: 🤼‍♀️

“Work expands so as to fill the resources available for its completion”

TLDR...
Your company gets does the same amount of work as before, way less efficiently.

Sometimes way SLOWER due to committees and too many cooks in the kitchen.

On the flip side...
Hire TOO SLOW and your life becomes a living hell 👹

You become Lucy in the chocolate factory, barely keeping up 😖

Your time gets consumed with unimportant tasks and decisions that are way below your pay grade 😩

And you don’t have time to be strategic or spot ice bergs 🗺
Read 6 tweets
22 Mar
This is kind of on the DL, but Tiny has made $10MM+ in venture investments over the better part of a decade.

Mostly just for fun. Our day job has been buying whole companies, so it’s a side hustle.

We think of it as a way to pay it forward and back friends we love.... 👇
In 2021, we’re taking our early stage investing more seriously.

As it turns out, when you have smart friends, investing in them goes well....
We’ve been lucky enough to invest in great companies like @Pitch, @Buffer, @Squarespace, @SpaceX, @Superhuman, Waking Up, and 30+ other awesome companies...

tinycapital.com/companies

(Click on Venture Investments)
Read 14 tweets
18 Mar
Most founders are scared of marketing.

They think it's douchey.

Instead, they do Field Of Dreams marketing:

"If you build it, they will come".

They won't. You need marketing.

The problem is, most marketers are aggressive.

They think in clicks and funnels, not brand...
For years, we hired marketing agencies who would embarrass us with cheesy and overly aggressive tactics.

So, we stopped doing it. We focused on organic growth, and in many instances it meant that we lost out on huge opportunities to well funded and better marketed competitors...
This was profoundly stupid.

Finally, we came to our senses and, infomercial style, said "there's got to be a better way".

Last year, we co-founded @doubleupgrowth with @aidanhornsby to create a growth marketing agency that focuses on marketing great product tastefully....
Read 5 tweets

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